Female shopkeeper open shop battle

Most girls who love shopping know a constant rule: generally in the street to sell something expensive, on Taobao a search, will be able to find cheaper; especially by white-collar favorite import snacks, small supermarkets in the import of food can sell "sky-high price", and Taobao shop prices relative to the "pro-people" much more. However, it is not so easy to open a shop in Taobao. Tianjin Women's Entrepreneurship Center for our reporter recommended a late last year just joined Taobao, the snack shop to do a vivid young shop long Huang Wei.

Sagittarius Entrepreneurial attack

Sagittarius Huang Wei University is a chemical major, after graduating from a chemical company in Tianjin for more than 3 years of time. The working environment and her ideal is far from the work, not only the inconvenience, but also bring a lot of small trouble. "If you don't change your clothes one day, you can smell the smell on me dozens of meters away!" "The rest of the staff are basically eating and living in a flat, working long hours, but she's not ready to be on standby, hoping to find a job that works better for her," he said.

Huang Wei has his own life plan, of course, do not want to delay the youth in her dislike of the industry. She moved from the chemical industry to the property industry, and resigned from the position of supervisor, choosing to attend the Women's Entrepreneurship Center for training. With the help of the teacher's guidance, Huang Wei selected some practical and strong projects, but the real beginning, or encountered a lot of setbacks. Wuqing in the old home in the first want to do carpet business, but under the family no one understand this line, only give up. She also wanted to do the paint business, and the people want to sell her paint is downright liar. Fortunately, the shrewd Huang Wei did not let him cheat away a penny, but spent six months of valuable time. Finally, when a friend running Haagen Dazs Business invited her to do high-end food industry, Huang Wei realized that this is their familiar industry, is the best opportunity to start a business.

Online shopping fans fighting "Taobao"

And a lot of love online shopping, like young girls, Huang Wei itself is a Taobao fan, big to the home TV, fridge, small to son toys, snacks, she will buy through the net "fix". Taobao jumped out of the bill last year, and she was startled by the amount.

Huang Wei to the online shopping process, the psychological heart of the buyer, in the operation of the shop at the same time, she is also good at standing in the consumer's point of view. When the female Taobao, must choose the benefit, around, orders also will worry about the recent discount range lower the preferential activity. When the reporter asked to some of the online shop sales and second kill activities, Huang Wei said: "This is my own design, price is also I in accordance with the full net price of the set ... I basically do not participate in Taobao official activities, because it must be a loss. Like what free trial ah, mail ah, gold money exchange and other activities, for the buyer is very happy, but the seller is really vomiting blood, earned only browse volume. ”

Huang Wei said: "Now the shop is not a few years ago the pioneering stage, but a mature market, so as long as I slowly groping to come, there must be good development." Other shopkeepers ask me how I know so much, in fact, it is to eat the loss of a detour over. I do not have any specific plan, is "trip" to walk, I believe will definitely break through the bottleneck. ”

Imported snacks "not good to sell"

Huang Wei "Good Time fragrant food House" is a physical store, shop at the same time operating. But the entity store goods price is high, the operation is not very smooth, and the shop because the price is cheap, the purchase is convenient, so the turnover is much higher. Even so, the business process remains fraught with difficulties. "To do imported food is really a doormat, because there is" import "this big hat buckle, so the price is high, but the shop must also be pressed down. Moreover, import food company is not responsible for exchange, if expired, only rotten own hands, so the pressure is still very large. ”

Women buy more snacks, many white-collar workers like in the Office to buy, in order to save postage, the local shop is the first choice. But a variety of bargains or let Huang Wei very helpless: "Now is the most customers in Tianjin, some customers come up to say" pro, mail it? "I still feel pretty funny, because our profits are already very low." However, if the customer is really a mass purchase, and there is a long-term purchase plan, I will try to reduce the local postage for customers. ”

Taobao shop owner often 24 hours online, every day the first thing is to see the shop browsing rate and turnover has not risen. Many of the snacks purchased are girls, especially polite, and good at the store for consideration. Huang Wei Introduction said: "I from open shop to now, some buyers in the middle of the night to shoot merchandise not say a word, I got up the next morning to see the transaction records, we have to arrange shipments." The buyer bought several times after this, and suddenly said in an evaluation that "bought several times did not have to touch the owner, but things are really good." "What a lovely buyer!" There is a Shaanxi buyer, get the things were delivered by courier, the whole bag only half a bag. I said I can have a refund, the next time I buy the goods to fill. But the other side understand to tell me to say no, also remind me to change a courier ...

A known-only practitioner, firmly on the path of his choice. In this world, have a dream, will certainly not be lonely, has the insistence, the hope will certainly accompany around.