Five forecasts of mobile internet entrepreneurship in the 2014

Mobile internet entrepreneurial tide has been surging for three years, starting from 2011, the internet giants have launched mobile clients, preemption users mobile desktop. There are also a lot of entrepreneurs who see the outbreak of mobile internet, have been engaged in the mobile internet entrepreneurs in the army.

Now three years have gone by, mobile Internet entrepreneurship is not a very prominent leader, but is the internet giant born a lot of super app, more mobile internet entrepreneurs face the choice of life and death, is to continue to adhere to or transformation, is to be acquired or continue to finance independence, is to continue to operate or shut down? East Building may wish to make a few bold forecasts to the mobile Internet industry, right and wrong, leave next year to comment.

Forecast one: Super app dominates mobile desktop, or out of independent listed companies

By contrast, super apps such as micro-letters and Weibo, which are more than 500 million users, will occupy smartphone terminals and, in the future, will be more likely to be used as a platform to plug in the services offered by small apps and integrate more and more small app functions into an aircraft carrier-style super app. Micro-letter There is such a trend, the same Baidu map also have such an attempt. These apps have a complete ecological environment that will provide users with a one-stop mobile internet experience from entertainment to socializing, from shopping to paying, on the other hand, these super apps also provide the role of diversion and transfusion for small and medium app. These super apps will form an eco-closed-loop, grow into a Big Mac mobile internet company, and even be able to create a public company. It is believed that Tencent Weibo, which sits on more than 400 million users, may be another successful listed company if it can be split from Tencent.

Prediction II: App Boom falls, entrepreneurs start to return to rationality

After 2012-2013 years of barbaric growth, app entrepreneurs will return to rationality. Looking back on the 2-year mobile internet explosion, more and more entrepreneurs are joining in, eager to get rich overnight. But now, 2 years, although a lot of apps have reached hundreds of millions of users, but have been struggling to find a suitable profit model, can only hug the thigh. Like singing, ink weather and so billions of apps do not know when to be able to profit, not to mention which users of less than millions of cock silk application, more sense of the road is confused.

App as a intermediate transitional product, can not carry the dream of entrepreneurs, more and more mobile Internet entrepreneurship Project aborted and died. At present, a large number of app download portals are controlled by the Giants, promotion costs are not high, in 2014, more entrepreneurs will Meng wake up, more entrepreneurial projects will tend to rational, no longer blindly the pursuit of individual users, more app manufacturers will give up the development of individual users, transformation Services enterprise customers.

Forecast three: Mobile Internet entrepreneur Transformation, pay more attention to enterprise application

More and more mobile internet companies are starting to sober up and reset their business goals. No longer blindly pursue the number of individual users, but more practical, through the development of enterprise customers to obtain income. More and more tools products are involved in business office, hoping to pay through the enterprise to achieve income. But such transitions are also tortuous, such as a variety of socially-available Office apps that are offered to businesses on the market. The sales of such software are more dependent on relationships, this and mobile internet entrepreneurs will be contrary to the original intention, many entrepreneurs hope that the excellent product experience to impress consumers to lead consumption, and for the enterprise market, the more practical situation is that more than 80% of sales rely on sales team rather than product reputation.

Forecast four: Mobile app Future or "Non-mainstream", more attached to hardware devices

Unlike the startups that used to play with one app in the past, in the 2014, more mobile Internet entrepreneurs will be born with smart hardware, soft and hard. This game is bigger, will not be the average entrepreneur can play the turn, need to have the capital strength or have the background of VCs to carry the banner.

I was in the Tiger Sniffing FM innovation meeting, once met an entrepreneur, he has just returned from abroad, with a sum of wind, entrepreneurship project is intelligent children's wear, children's wear with intelligent equipment, and through the app to personalized service. In such a mobile Internet entrepreneurship project, the app has become the most important configuration, most importantly, children's wear and intelligent equipment production, app has become a matching service portal.

Forecast V: Download Market dividend eat, income began to go downhill

Have to say, the only benefit of the mobile Internet in recent years, a variety of download channels, such as 91, with 91 mobile phone assistants and its Android market, directly sold to 1.9 billion U.S. dollars. There are also 360 rely on mobile phone assistants, through the online transport and advertising location sales, income is also very rich.

And as more and more entrepreneurs give up their personal markets, moving to the corporate market, the download market will be less advertising customers, and with the rise of Baidu or browser light application, more and more developers will no longer use the number of users to upgrade the app as the first operating target, more through the browser or Super app to cover users, Download market will no longer lie the good time to earn money.