Focussend teaches you how to use mail marketing subscription forms

The first step in successful mail marketing is to do the collection of email addresses. At present, many mail owners engaged in mail marketing the most painful is no email address, http://www.aliyun.com/zixun/aggregation/33196.html "> main reason mail owners do not know how to collect e-mail addresses." By setting up a subscription form, you can get users who are interested in your enterprise's products or services, which is also the first step in successfully implementing a licensed email marketing.

Focussend Email Consulting expert Rebecca to share with you how to set up email marketing subscription forms to help you collect email addresses. These suggestions are very strategic, when the implementation of the best combination of good website design, high-quality products, electronic periodicals, can achieve better results.

1. The value of the description

Many E-commerce sites will subscribe to the form, just as a form, put it at the bottom of the site, in fact, this will not have any effect, because you simply tell someone to subscribe to your electronic journals.

If you want to make it better, you should make it simpler to register, reduce the number of programs that a registrant fills out, and present promotional information and other valuable information to the registrant. This simple description will give you a better marketing effect.

2. Get information after subscription

Mail data segmentation is a very important part of email marketing. In fact, a good marketer must be aware of what their clients want to know, how to do it with a good conversion rate, and avoid asking too much information from the beginning.

Instead, it is best to ask the customer to fill out only one e-mail address, and then add some additional information such as name, birthday, etc. to the email confirmation page to make the trigger email later.

This not only makes it easier for customers to subscribe, it still gets the information marketers want to collect.

3. Put the subscription form in a prominent position in the website

e-Mail subscription forms are necessary at the top of the site, don't put these important data collectors at the bottom of the page, you have to put this information to the site visitors are most likely to see the location.

You can also put the email subscription form on other pages of the site, which will work better.

Summary

A mail subscription form is just a text input and a submit button.

In order to achieve a higher conversion rate

(1) Tell the consumer what is and why they need to fill it out.

(2) Registration only requires an e-mail address, but be sure to set up a follow-up and confirmation of the page information request.

(3) Ensure that the mail subscription form is placed in the most conspicuous position so that it is seen.