Foggy electricity industry price "smoke bomb" blinds consumers

1th page Foggy electricity industry price "smoke bomb" blinds consumers

"Tenkine South China Zhu Wei"

Electrical business practitioners to seriously study the two things: first, how to improve the site (or shop) traffic, attract more people to click; Second, how to improve the conversion rate, so that these consumers willing to pay. Electric dealers are all trying to rack their brains in these two matters. The author thinks, the electric dealer's marketing means is more than the physical retail store, more easily attracts the sentiment, for instance the numerous "seconds Kill", "limited-time purchase," 0 yuan purchase "," Gift coupons "," Price rebate "," Package concessions "," limited purchase "," Contract Customization "," only this one "and so on, there are" 0 gross margin "," The lowest "," The history of the lowest, "unprecedented", "Price Butcher", "0 Lee Storm" and other gimmicks, dazzling, so that consumers think they can pick up the big cheap.

　　

in all marketing means, the price factor is an important aspect, many electric Shangdou through "low-cost strategy" to attract consumers, occupy the market. Jingdong Mall is through this strategy gradually grow up, and now Xun also for Jingdong mall sacrifice "expensive on" big flag, and jingdong price bite very tightly. In the overall market environment of electric dealers, other electric business platforms inevitably join the competition of low price. At the same time as the low price promotion slogan of each big electric dealer roar loud, the consumer feels foggy, even angry: why the price of a large quantity of goods gives the person to feel the bright drop rises, sit on the roller coaster overnight, soar to plunge? Why is the price of home appliances inconsistent, just under the single rallying? To my surprise, Real-time monitoring data from third parties show that the real price reduction of the major electric power platform is actually very small, and many price reductions are not high.

in fact, the electric dealer released a variety of low-cost promotional slogans, mostly to deceive consumers price "smoke bomb." Consumers should remain calm in the face of a "smoke Bomb" released by the electric dealer. How can the electricity quotient platform be so cheap when the wool is on the sheep? The cost of the manufacturers is also there, it is not possible because the electricity business channel to slash prices. The price war between electric dealers, keep down costs, businesses will only from the after-sales service and the quality of goods to make money back, the ultimate disadvantage or consumers.

What is the specific situation of "smoke bomb" in the price of electricity quotient platform? This article lists some of the common:

1, prices soared overnight, commodity "one hour a price" This is like a roller coaster, some good sellers of goods are often floating, the first through a low price to attract eyeballs, not to how soon to raise prices, so that some consumers think that is the lowest price. This is a cheap gimmick commonly used by electric dealers. Jingdong Mall's Sharp (SHARP) lcd-32lx330a 32-inch high-definition LCD TV price rose from 2699 yuan to 4099 yuan, but after 9 o'clock 15th, the price of this commodity began to decline from 4099 to 2399, then again fell to 2288 yuan, and then rose to 4099, To and fro the price of this product has changed four or five times in just 4 hours. It is understood that in the price war, there are more than 2000 items on the day of the average price changes more than 5 times, so that dazed consumers dazzling.

2, the price before and after the inconsistent, just under the single rallying

The front desk signs inconsistent prices, which is also some of the price of electricity dealers, trying to drill a time lag. When the consumer buys the goods, it is not settled according to the price that the foreground shows.

3, low-priced goods always "out of stock"

Many netizens found that in the air conditioning category ranking in the top two gree/gree 72lw/(72568) FNCG-3 3 closet-type heating and cooling air-conditioning and large gold fvxb360lc-w 2.5 closet-style air-conditioning for example, in addition to Xun, Bowser, Jingdong, Suning Three are all out of stock, while in the TV , refrigerators and other lists, the reporter also found that more than half of the goods appeared out of stock situation. No wonder some netizens will say, "The Web page can not open, even if opened also out of stock, wash and sleep!" Some low-priced goods are actually used to attract popularity, but they don't really exist. According to a Amoy net price shows, in some "price war", the real price reduction of goods only 4.2%.

4, Play discount tricks

Some netizens found that the actual price was higher than the discount before the purchase of the goods that the electric dealer claimed was "the lowest discount ever". The discount that the electric dealer claims is actually calculated after they have adjusted the price. A speaker, the original price of 500 yuan. However, the price of the electricity quotient to 1100 yuan, and then hit 50 percent, after the discount is 550 yuan, higher than the original price of 50 yuan.

"Jingdong Mall of a Panasonic LCD smart 3D Network TV in 13, 14th 0 o'clock are 12999 yuan, but in 15th 0 o'clock overnight into 20999 yuan." "A Amoy data surveillance personnel said that this in the industry has been a trick."

5, expose "0 gross profit" pretence

The so-called "0 gross profit" that each family shout out is actually gimmick. "For example, a color TV purchase price of 1000 yuan, the electricity dealer sells 1100 yuan, but in addition to 100 yuan profit, the manufacturer will return to the electricity merchant purchase price 5 to 7 points according to the industry rule." Even if the latter to the price of 1000 yuan sales, still can earn 70 yuan. "6," "Second Kill", "limited purchase", "0 yuan purchase", "Gift coupons", "Price rebate", "Package discount" and other gimmicks


These are the marketing means of the electric business, and in fact, the real to consumers how many? I'm afraid consumers are stealing from the computer while they think they're buying a bargain.

What is the purpose of the electric business platform behind these crazy price "smoke bombs"? In the author's opinion, there are several aspects of the purpose: first, through the "false low-cost" to create a false impression, to attract consumer attention; second, for the purpose of attacking competitors, let the other side in a competitive disadvantage. In insiders ' eyes, the release of "Smoke bombs", the threat of more violent price war is only a promotional stunt. The price "smoke bomb" ultimately damages the interests of consumers, consumers do not buy the actual low-priced goods. In the long run, the result of such a malformed low price competition, no matter who wins, will in the long run eliminate competition rather than promote competition, and any elimination of competition may be consumers should be vigilant.

For the electric business platform, the price "smoke bomb" can increase the flow, attract popularity, but also help improve the conversion rate. And for consumers, uninformed to buy those "low-priced" goods, it is likely to buy expensive. Therefore, the author suggests that consumers should remain calm, because the price you see is not necessarily the lowest price. It is a good idea to go through the around and make a detailed comparison before deciding.