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This is mainly divided into page optimization and keyword optimization.
The so-called page optimization refers to the form of the Web page, a keyword in a certain range of repetition frequency, and so on, and keyword optimization refers to the site's title, keywords, and description of the optimization.
Here is a good example to share with you. In Google input "Shanghai 400 Telephone Application", the natural ranking is the first: bainao.com/0605/400.htm website. The structure of the site is left and right around the "Telecom 400", the right-hand side around the "400 phone", "400 Business", "No. 400 code" and other keywords. Need to point out that the PR value of this site is 0, but also did not do the title, keyword and description of the optimization.
This is only a special case, and cannot say that keyword optimization does not work. And this site is only in this one keyword performance is fair, but in other keywords on the performance is not satisfactory. For the site is a key word in the natural optimization of the first is not enough, so keyword optimization is still necessary.
I talked to Zhang Wei, he thought title and description are useful, and keywords has no effect. I have no objection to that. At least in search engine title and description role is at a glance. For the title of the practice I think it should be around a keyword, and then the keyword to do the superposition of verbs or nouns. such as: Shanghai 400 Telephone | China 400 telephone application, installation, handling, tariff, price, charge, business. Before you explain why you should write such a headline, you need to say a few words: The search for keywords is divided into 3 categories: 1. Keywords that exactly match within the title, 2. In the title does not exactly match, but contains keywords, 3. The title contains no keywords but appears in the presentation. In this way, my title keyword writing is reasonable.
Back to the analysis of my title, it is around the "400 phone" this keyword, and then expand: + Application, installation, processing; + charges, prices, charges, business. You can understand that the person who expands the first 3 words has the desire to buy directly, and the 4 words after the expansion have the potential to buy.
And do the description should meet two requirements, one is to comply with the basic logic of the statement, the second is to list some of the more cold keywords, but it is really someone search the keyword. The intention here is to create differentiated competition.
Here need to point out that Google's Chinese title can be put 34 characters, and Baidu can put 31 characters. And in the description of Google control in 50 Chinese characters, while Baidu control in 66 Chinese characters.
This is my basic understanding of 7478.html "> Internal optimization."
Keyword Promotion
Mainly send classified information, know and blog. Here we need to be clear that we are not the media, we focus on channels rather than content.
In the channel generally I will first send the classified information, the next day I will send the same content to the blog and know. What I think about here is that if the same content appears too much on the same day, it will be automatically filtered out by the search engines.
In these three know the inclusion of the best and most likely to be deleted. Blog at the beginning of the situation is not good, but as long as the status of the collection will slowly get better. The three blogs are the most expressive forms, and the chances of being recognized are the highest.
Say what I think about the content. In general, I will not write anything to confuse people, directly to the price, characteristics and preferential information listed. My consideration here is that people who find my information through search engines are the ones who buy the demand directly. If you still want to write some of the words, it is not a painting of the tiger-like dog.
In the selection of the title I will first look at Baidu search recommendations, and then make the appropriate selection adjustment. Here I disagree with the old witch's view. For example, search the word "400 telephone", will appear derivative word "400 telephone Application", "400 telephone handles". But if I do the keyword "400 phone Installation" is not science it? The answer should be no. I would like to choose the reason for this kind of keywords: whether it is classified information, know, or blog, the form is very single, if I am a customer, the form of single expression may be my first time to deny it. The advantage of choosing a keyword that is not recommended is that the competition for such words is small, and that the content of the first page will be yours.
In the production of the title I will do 3 groups of loops, such as: China Telecom 400 business-China Telecom 400, China Telecom 400-China Telecom 400 telephone application, China Telecom 400 telephone application-China Telecom 400 business. Then the various headings for the superposition of verbs or nouns, such as: application, processing, installation, tariffs, prices, fees. Simply put, this is the horizontal and vertical bedding for the keywords.
This is only suitable for the less competitive keywords, the effect is very obvious.
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