9 things to know about the customer before the website design starts

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As a designer, each of your clients and projects is unique. There are things that you need to understand or know about all of your customers to make the best design for them. To build an effective website to solve specific business needs, designers need to understand the details of many business accurately.

In this article, we'll see 9 of things that designers and customers need to discuss before they start design to increase the likelihood of success. These are topics that revolve around understanding the customer's business and needs, rather than contractual issues such as payment and deadlines.

1. Commercial purposes

Almost all business practices have mission and vision statements. If you want to design a website that truly reflects your business and is effective for your customers, it is absolutely necessary to understand the underlying business reasons and goals.

If you are not clear about the customer's core responsibilities or the reasons for their existence, be sure to understand these issues at the beginning. Although it is very simple information, but without them, the project is likely to go astray.

2. Business of specific products and services

Once you have a clear understanding of the cause of the business, it is also important to be familiar with the specifics and how the customer earns revenue from the business. Whether you are building an E-commerce site, an ordinary information station, or any other type of Web site, it is important to know what the customer is ready to provide to the site's users.

3. Customer's user statistics

Discussing business products and services will give you more information about users who pay for products and services, the effect of the site is user-centric, this is important to you as a designer, your customers need to know exactly who will use this site, who is likely to be interested in providing the business.

It is a good idea to get as much information as possible. For example, the target user's age, gender, occupation, income, and so on, which is very helpful to determine the design style of the site. In addition, the establishment of web sites to gather more information about why users are interested in products and services is conducive to improving their potential.

4. Corporate Culture

A good website can reflect the enterprise, making it an effective part of the overall marketing and corporate image. In order to create websites that accurately represent your business, you need to understand their corporate culture to some degree. Many times you can learn about their culture (if possible) through business people. Talk to different employees, talk to different customers or users (if possible), and observe their existing marketing materials, such as brochures, business cards, and advertisements.

5. The current site needs to improve the place

If your project is going to need to redesign your existing site, one of the important things you need to know about this is why they chose to redesign them, especially to redesign what they have developed to improve the status quo. Is it because their site is older and needs only a change of face? Or is there a major change in business that requires new design and information? Or are new products and services provided that are not part of the old site? or the current Web site does not provide effective help for the new business. While this is a very logical thing to consider, you need to ask the customer for information and find out why they are starting to redesign, which many people do not think you need to fully understand.

6. Their expectations of the new website

If the current site has failed or outdated specific places. Be sure to get an in-depth understanding of what your customers expect from the new site to improve their business level. Expectations are a huge factor in determining their satisfaction with your work. So in order to satisfy the user, it is important to know what the final outcome of the project is.

7. The decisive factor in the success of the project

The new design of the website will bring satisfying feeling improvement to the enterprise. But ultimately there will be other factors that determine the success or failure of the project. As a designer, effective work will bring customers to improve the business of the website design. It is very important to understand the factors that make the project successful. Perhaps success is simply the increase in sales. Perhaps the site more accurately reflects the business of the big things. Either way, knowing how to measure can help you focus on the right aspects.

8. Why they chose you as a designer

With so many freelance designers and design companies to choose from, it's clear that customers have chosen you for a reason. There are also some things that make the customer feel like you're the right person. This may be because of the specific items in your previous work. Perhaps because you have demonstrated effective communication and attention to detail before signing up. Maybe it's your pricing.

In either case, some of the things about you or your job are encouraging your clients to get to know other designers with you. The reasons behind this decision tend to help you better understand what they want or expect from you.

9. Their plan to maintain the website

At present, almost every Web site design and development will use some type of CMS. Their continued need to maintain updated web sites affects the choice of CMS and how to build a website.

Do they plan to add new pages and change pictures and text often on existing pages? Do they need a variety of templates to create specific pages for different purposes? Do they just occasionally or infrequently update pages? Understanding the customer's evolving needs can help you decide to use the right CMS for a particular project. In some cases, customers may already have the CMS they want to use, but such situations are not often encountered.