Add "New Guest" to the map of online tourism competition

Add "New Guest" to the map of online tourism competition.

March 20, Renren launched a travel-sharing platform "Windmill Network" to fully enter the online tourism industry. And the past inherent in the air ticket hotel booking as the main mode of "Ctrip", as well as the search price of the form of "where to send" different, the company's "mind" seems to be more focused on mining Renren 147 million user value activation, and extend its social function.

It is understood that the windmill network and Renren belong to everyone's company, and Renren is China's largest social media platform, last year, the listing of all companies is based on its strong platform based on the implementation.

"Now it seems that the windmill network in a short period of time in the use of renren large real user groups based on the formation of a higher brand awareness and influence." "Sadie consultant analyst Liu said.

Non-professional tourism web sites engaged in online tourism products is not the first, 2011, Taobao, Jingdong Mall have been testing water online travel, but the results were mediocre. The industry generally believes that the online tourism market is relatively small, unprofessional or professional positioning is not enough to intensify the online tourism industry.

But the data shows: 2012 China's online tourism market is expected to continue to maintain more than 50% growth rate, the overall market turnover will exceed 250 billion yuan. Notably, the revenue growth rate of the traditional OTA (online Travel Agent, on-line travel agency) is slowing down, and the industry leader's growth is basically between 30%~40%. "The present state has shown that the time has come for a big reform of the platform and model." "Liu said.

Yi View International Shou sent that, compared to other E-commerce subdivision areas, domestic online tourism market development has been more mature, who can be the first innovation, who can get new opportunities.

According to Mrs Lau, chief operating officer and executive director of Renren, the core positioning of the windmill network is a social-sharing platform in the tourism sector. "Will be a companion travel tour users together, to build a user to submit travel plans, share tourism experience, memories of the beautiful bit of travel platform, fully catered to the Web2.0 era of users gather, share, interactive personalized needs." Mrs Lau said.

Can not be ignored is that the domestic online tourism has been defined by most analysts as the "Red Sea market", the way cattle, leisurely, donkey mother has been a large investment in VC, Ctrip, Art Dragon, where to occupy the traditional reservation market a higher market share, in addition to Taobao, Jingdong Mall and other strong internet companies are also trying to get a piece of the soup. But the vertical tourism community, which is constructed from the social sharing attribute, still has blue ocean.

On the online tourism industry known as the "lifeline" of the user positioning, Ctrip, Yi-long focus on the provision of air tickets, guesthouses, travel and other traditional significance of the service, the majority of its users for business people. Passers-by, leisurely main sales of traditional travel orders, more scattered, but can not concentrate.

The travel industry is generally of the view that white-collar people for regular personal travel more and more valued, and are biased in favor of free line, professional donkey friends (group Free line) team is expanding, users need a real and credible and have high-grade platform, to browse, share richer travel information, access to other people's travel experience. In this way, both the user base and the demand satisfaction are the strengths of social media.

Social concepts have always been the "darlings" of capital markets. Social-concept stocks have risen since February 9, when Facebook, America's biggest social-networking site, has raised 26.2% per cent of Renren's shares.

In fact, the online tourism industry's profit is not high, if the professional engaged in this, status, capital, scale is indispensable. But join the social, video and other tourism nature of the same concept of leisure and entertainment, first of all can be in the user focus on the advantages. And according to everyone company now on the Windmill net "deferred profit" attitude, tourism is a cure for the original user means. However, whether everyone can, as they expect, to achieve business and user mutual benefit results, but also to market test.