"Add Resources Network" website promotion plan

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I. Website promotion target

Addition Resource Network is a creative new industry resource website hosted by Shaoguan Addition electromechanical industry company.

The development of the network has opened up a new way for the integrated communication. The biggest advantage of network resources is fast, convenient, inexpensive, high efficiency, and has the characteristics of interactivity, wide spread of information, and fast propagation speed.

The addition resource network mainly has the following functions:

1, the integration of various industries resource product information, change the fragmented and messy resource information distribution status quo

2, innovate the existing trade website operation mode, truly product information detailed, sorted complete and orderly, find products fast.

3, the provision of an industry resources product information Encyclopedia, the replacement of traditional tools manual

4, solve the problem of the island industry, the real realization of resource sharing, promote rapid development of the industry (especially machinery industry)

5, the addition of resources Network can provide interactive, cordial and concise product release, information Inquiry function, chain on all aspects.

6, the addition of resources Network is to achieve online marketing, data collection, information sharing platform,

Through the effective network marketing activities, the additive resource network can realize the above expectation, and can deepen the communication purpose more quickly than the traditional way and method.

Website promotion Effect Measure standard: The website visit quantity rises steadily, the member registers the number, the enterprise reputation, the website loyalty

Second, add Resources Network marketing overall planning scheme

1, comprehensive login search engine:

Statistics show that the site 80% of the traffic from various types of search engines, so "Add resources Network" site scientific login to the major search engines, is the important content of website promotion.

(1) To determine the site keyword: add resources Network Comprehensive login search engine, netizens only need to search related keywords can display the site address, and can click into. According to the characteristics of the addition resources Network, the initial selection of the key words: mechanical equipment, spare parts, information release, transactions and so on. Based on the above keywords (the site content enrichment, the keyword needs to be optimized), the basic accurate description of the addition of the basic content of the resource network.

(2) Login to the major portal site search engine: Portal Search engine is a lot of ordinary netizens search and find a new site is an important way to add resources in accordance with the scientific selection of the key words of the Web site login, can effectively enhance the site's exposure rate, quickly presented in front of ordinary netizens. The major portal search engine of the "recommended login" way to allow the site to have a better keyword search rankings, is a more ideal way to sign in.

(3) Login Google, Baidu and other professional search engine: Google, Baidu and other well-known professional search engine belongs to the automatic collection plus keyword advertising mode, every day. Can be included, and in search of relevant keywords when the search engine has a better natural ranking, which will greatly promote the addition of resources Network marketing and self appreciation. By doing a good job in the search engine optimization of the addition resource network, to promote the site from the date of release, within three months, can be in the professional search engine has a more ideal ranking, search related keywords, add resources Network can rank the forefront.

In addition, Google, Baidu and other well-known professional search engine also provides a pay-per-click mode of keyword advertising. We can consider in Google, Baidu and other well-known professional search engines to put keyword ads. According to the development process of the addition resource network, selecting the corresponding key words to advertise, accurately locking the target audience of the website, can improve the quality of the website access effectively. such as in machinery, equipment, information release, trading and other keywords, and also define the addition of resources Network advertising language to attract interested netizens to visit this site, participate in the various activities of the site.

Add Resource Network login search engine work

Step content Description Effect assessment cost budget

1 To determine key words to determine the mechanical equipment, spare parts, information release, trading and other basic keywords accurate positioning keywords

2 Login Portal Website "sina" "Sohu" "NetEase" recommended Website Login

3 login Google, Baidu Natural rankings do a good job in addition resource Network search engine optimization work (can be submitted to the professional company, the cost may be about 5000 yuan, included time for 3 months and not responsible for ranking)

(This step work has been basically completed, the major search engines have included a number of addition resources Network pages, which the largest search engine Google has included more than 3,000 pages)

4 put Google, Baidu keyword ads on machinery and equipment, spare parts, information release, trade and other key words ads, increase the site exposure rate related keywords ranked Forefront (because of the relevant hot keyword has been established industry network preemption, to regain the key to this ranking more difficult, but can be related to optimization can also achieve the desired effect , this work is more professional can help the relevant professional promotion company, this cost estimated about 30000 yuan.

2, the network advertisement launches:

Compared with traditional media, network media is characterized by its omnipotence and its power in building and marketing. The carrier of network advertisement is basically multimedia, hypertext format file, as long as the audience for a certain product, a business interest, only need to click the mouse to further understand more, more detailed, vivid information, so that consumers can personally "experience" products, services and, so that customers feel like the immersive goods or services, therefore, Internet advertising has the advantage of strong interactivity and sense of sensibility.

Network advertising is a large investment, the effect of an obvious way to promote the site. The object selection of the advertisement should conform to the characteristic of the website visitor group, and adjust according to the different promotion stage of the website. According to the characteristics of additive resources, the corresponding network advertising plan is formulated.

(1) Advertising target: addition Resource Network is an industry trading platform, but also different from the general trading site. The audience of the addition Resource network is basically an industry product manufacturer, product purchaser and Data Viewer. Can be basically covered with a large number of Internet users, but more use of the addition of resources network or to promote the products of enterprises or individuals, the purchase of products, enterprises or individuals, as well as the industry related to the design or technician. You can see that the addition of resources network or belong to a professional website. Then we will select the network ads should be the industry navigation site, industry portal, industry information sites and other related professional website.

* Add Resources Network Advertising objects

(Recommended major mechanical equipment portals, major advertising alliance sites, etc.)

(2) Advertising method: (Preliminary idea)

The first step for the addition of resources Network release, in various types of target sites to "celebrate the addition of resources online line, upload product information to send advertising ads," attracting the relevant enterprises to register and upload information.

The second step is to carry out advertising production and delivery of the theme of the activity (make the corresponding advertising page, and guide netizens to access the relevant columns and contents of the addition resource Network).

* * Launch cycle: The entire Web site advertising cycle of three months.

* * Advertising form: According to the website of the network advertising needs, we will design a variety of advertising forms for advertising. The main forms of advertising are floating ads, banner ads, text ads.

(Network advertising costs are relatively large, need to study the budget can be implemented)

3. Information dissemination promotion (low cost but need long-term implementation)

Dissemination of information and promotion of the Forum Business Message, blog and the major classification of information sites related to the dissemination of information such as Web sites, is the site information distributed to every corner of the network to achieve the goal of promotion, increase the site's anti-chain and exposure rate, which to improve and maintain the site in the search engine ranking is very important, This work needs to be done in the long run

(1) Promotional methods of the forum:

Now the various forums are prohibited advertising posts, so there are a few better to promote soft text to guide (soft wen + forum mass software)

(2) Join the website Alliance to pick Alliance

The concrete operation is slightly ...

(3) Flow Exchange

The concrete operation is slightly ...

(4) Links

Through links to increase the number of visits is the current site generally adopted methods, whether it is text, logo links, to find a larger number of visits can be related to the site to exchange links, the initial can also apply for link chain to increase the number of site visits

The concrete operation is slightly ...

4, mail marketing Promotion:

e-mail Marketing is a fast, efficient and low-cost marketing approach, but should avoid becoming spammers

Write Email content for addition Resource Network (very important)

(1) Please send a professional mailing company for sending (the price is generally 1 to 2 cents/10, but the effect is not confirmed, and most of the e-mail address is invalid or automatically generated useless mail, the actual success rate is not high)

(2) Manually send mail (success rate and targeted, but very slow, suitable for sending important email)

(3) Software mass (you can find the relevant e-mail address, timely test send effect, but should pay attention to send tips to minimize the sending of spam)

5. Event Marketing Promotion

On the event marketing, online also has many success stories, event marketing is characterized by rapid transmission

The difficulty is that planning events requires considerable means

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