App Store, mobile "American Dream"

Introduction: 1. Six months since the launch of this year in May, Lenovo "Paradise" has received more than 2000 boutique applications from developers, successfully shelves more than 1000, with 2,774 individuals and team developers, 542 Enterprise developers, a total download of more than 2 million, since October, the daily average download more than 20,000 times.

11th 2.11-month News Unicom officially announced the listing of mobile app stores in Shanghai.

Seeing these two news, I couldn't help shivering.

Say, App Store this kind of thing, since Chobs it to flourish. Countless enterprises, while drooling envy Apple's profits, while also pondering how to follow the footsteps of the former, in this market share. Of course, the purpose of occupation is mainly for money. After Apple sold music from itunes store to rob the crowd, once again gave everyone inspiration-the original software can also make money!

Companies are following up, so we see the following stores opening: Android Harsh, OVI store, Mobile Harsh, Android Market, Jifeng downloads, Eoe-market, Android Market, bus shops ... Sometimes I have to admit that Apple does in many ways affect the market vane. So many software stores may be the product of the idea of "one (App Store) against three". Personally think, in the face of so many application stores, indeed more and more close to the real life of XX department store and XX supermarket, we remember may just "department store" and "supermarket", really remember xx, very few.

The success of Apple's App Store gives you an opportunity to see

Perhaps the manufacturers may not only think of "Follow Apple", or even "Beat Apple", the result ...

Reason for existence:

We can find that many of the software stores, in fact, occupy a lot of places in the country, and most of the Android platform. The emergence of anything is not unprovoked, based on some of China's national conditions, the comprehensive view, perhaps the following reasons:

1.Android openness: As Android is more open, it seems not difficult to "open" an App store.

Android is more open, we have the conditions to open a variety of software stores

2. Domestic Android Developer profitability: Android software is mostly found in Android harsh, and it seems that developers can make a profit by uploading software to it. No, the reality is not always smiling face of domestic developers, the Android harsh payment channel does not include China, so the domestic developers (or small team), one months seems to make the most money is $ (tax issue), and the certification problem for domestic developers have some trouble. Other specific references to the "early cold Spring of Android developers" article. Domestic developers are helpless to the situation, the emergence of domestic application stores, to some extent, to meet the needs of these people.

3.Android harsh problem: At home, it is said that access to the Android harsh will encounter the problem of network connectivity instability, this situation, the domestic application store more favorable geographical position.

4. Localization challenges: Android Harsh are mostly English-language apps, and domestic app stores can aggregate Chinese software so that local users become more reliant on the apps provided by the domestic App Store. The most valuable is that, whether for developers or consumers, the means of payment is the most suitable for the Chinese market.

5. Various bundles: Lenovo Lephone with Lenovo "Paradise", OMS equipment, "OMS software Store", Motorola's "Moto intellectual pieces of the garden" and so on, no one is using their own equipment bundled software advantage conditions. It can give consumers a way to install the software, but also the appropriate to earn some money-rely on their own bundled mode, so that to some extent, successfully replace the Android harsh.

There are problems:

1. Too many: As the beginning says, Android Harsh, OVI store, Mobile Harsh, Android Market, Jifeng downloads, Eoe-market, Android Market, bus shops ... So many app stores, let the user how to choose, or how many stores can be through some means (such as bundling) around the user's choice. In this case, it is clear that so many names have been confusing the user's eyes, the choice of which store has become a problem for some users. In this case, is it possible to assume that if users want to choose a market, they must do the relevant homework? Or somehow installed multiple app stores on the phone? All this has undoubtedly undermined the user experience of this model.

2. System platform is uneven: most of the application stores, are corresponding to Android. So your name is Symbian, Windows Phone, BlackBerry, and even Baba users, and obviously they don't have a lot of choice. Although I do not agree with the existence of a large number of application stores, it is obviously not conducive to the development of the entire development environment if one platform has only one application store. This is a reference to Apple's app Store because of the severity of Apple's censorship, some software, such as Google Voice and Flash, could not be sold on the shelves, although there are programs that help the user. But they can't sell because of the App store restrictions. This may discourage developers from developing confidence in the platform, and of course they can do something else, such as entering the Cydia App Store, but there's no doubt that it's a requirement for the device (jailbreak), which is not always as convenient as the App store.

3. Review and shelves: As mentioned in 2, the application store's scrutiny is too stringent and time-consuming, which is not conducive to building developer and consumer confidence in the App store. But if the software is allowed to enter the store in a free way, the user experience of consumers may be greatly reduced because they may see a few "garbage apps" that will annoy consumers. The ancients said, "Fish and Bear's paw can not be both." How to find a balance between the two is a problem.

4. Domestic consumption habits: this is a commonplace question. I don't need to say much here, just quote one of Rockplayer's developers: "On the issue of software pricing, I think for domestic users, if he developed the habit of downloading pirated software, 12 yuan and 8 yuan for it is the same, he will not buy and go to download cracked version. ”

5. Domestic operators strong insertion: Singles Day Unicom launched the "Wo" shop, so that all three operators "naked", owning their own stores. I think users may face the following problems, mobile phone with the software store, but the operator's software store in the payment method has a unique advantage-direct deduction costs (Unicom), this can greatly facilitate the user. Also can increase user stickiness, increase the frequency of user recharge. But the operator-led software store is not mature enough, not user-friendly or even the examination of the very low efficiency of the problem (the move mm is so, a work audit cycle of the fastest 10 days to be done, even two months). This is not conducive to the promotion and development of software programs.

The fact that "stay tuned" is China Mobile's irony of its ego

6. The number of species is scarce: the introduction of Lenovo "Paradise" software number of only 1000 shelves, which obviously compared to the number of ANDROID10 million is far from enough, it is likely that users need some software, some stores have not been able to provide. Perhaps the more frightening situation is that a software x store has but no B software, b software exists in the Y store but there is no software A, does this mean that users need to install two software stores?

Sum

The success of the App Store seems like an American dream. Countless XX store scrambling to produce, but also want to become the "American Dream" another example of success. But with respect, this model is not very mature at home. For example, mobile phone players in the domestic market may rely more on the way the original forum downloads software, although the efficiency of access to information may be low, but many people are already familiar with it. Relatively slightly advanced application store mode, perhaps everyone more favor forum. The first few paragraphs I said, XX software store is like a life of XX department stores and XX supermarket. For ordinary stores, we may only remember the word "store". And the real success, can let people forget the "store" the existence of the word. The "Wal-Mart" and "7-11" in the software industry are now likely to have only the App Store and Android harsh. Mobile end of the "American Dream", perhaps just a dream.

As we can see from the diagram, the App Store and the Android harsh are already the "Wal-Mart" and "7-11" in this area a year ago-with a satisfying service

Source: http://www.mobile20.com.cn/application-store-move-the-american-dream/