Beauty says the successful transformation of the electric dealer

Absrtact: October 2013, a female Fashion community shopping guide site was first Taobao blocked Taobao Customer Alliance, and then soon blocked to Taobao all outside the chain. After being repeatedly blocked by Taobao, the site is strong enough to survive, and to do this

October 2013, a female Fashion community shopping guide site was first Taobao blocked Taobao Customer Alliance, and then soon blocked to Taobao all outside the chain. After being repeatedly blocked by Taobao, the site is strong enough to survive, and has completed a major transformation, the site is beautiful said. Then, beautiful said that the transformation of the electric business is how to come, the original why and Taobao broke up, was blocked? With all kinds of doubts, let's look at the beautiful story behind the transformation of the electricity dealers.

One, Beauty said the transformation of electricity business: why Taobao blocked?

Taobao blocked before, Beauty said has been defined as a female fashion shopping site. 2013, Beauty said to Taobao brought the turnover of more than 3 billion yuan, and from Taobao only got tens of millions of Yuan of commission; Meanwhile, 2013 Beauty said that the income of 250 million yuan and 40% net profit margin, which from Taobao's share of income is only a small proportion of the overall income, Most of the income comes from the advertising and promotional expenses that the merchant puts on the platform of Beauty.

This also means that the beauty of the time is no longer need to clean Taobao, the dependence on Taobao gradually reduced. In addition, beautiful said and Taobao cultural differences are relatively large; Beautiful said the team has a strong technical background, most of the senior executives from Baidu and other technology-oriented companies, and Taobao advocating the main theme of commercial culture is out of tune. And these also happen to be the reason why Taobao blocked beauty, such as women's Shopping guide site, then, Beautiful said then by Taobao blocked.

Second, Beauty said the transformation of electric power: Accelerate the transformation of the docking micro-letter

Because of the parasitic relationship between the shopping guide website and the electric business platform, the encounter is tantamount to "valve close", which relies on the beauty of the outside station to guide the venture company, its threat is far greater than the competition of peers. After being blocked, beautiful said quickly in half a month time developed a business trading system. And at that time in the beautiful said on the long-term advertising cooperation Taobao merchants have tens of thousands, beautiful said the advertising team directly transformed into business operations team, from which to pick out thousands of of quality merchants, to help them in the beautiful said on the shop.

May 29, 2014, micro-letter officially online "micro-letter store", Beautiful said as the first to participate in the micro-letter service number, after the official "opening". With the help of "micro-letter Store" to provide open shop, merchandise shelves, shelf management, customer relationship maintenance, rights and other capabilities, Beauty said that its micro-letter service number played a "handheld mall." And, "micro-letter store" technology to achieve zero threshold mobile end transformation, so as to help beauty said the transformation of electric power. By the end of May, Beauty said that the spring and summer shopping Tiveshin payment accounted for 10 times times, the handset-side sales accounted for the beauty of the overall sales ratio of more than 75%.

Third, Beauty said the transformation of electric power: mergers and acquisitions of God's products online God shake betting mobile End

Beautiful said after the transformation of electric power, to the mobile end of the more obvious investment, on the one hand, to intensify cooperation with Tencent, docking micro-letter; On the other hand, it also began its own acquisition plan. At the end of June 2014, Beautiful said that has completed the acquisition of the day product network and the gods Shake, the latter core team has been said in the beautiful work, including the day product network of Big Bear and the gods shake Chen Suren have become beautiful said executives.

It is understood that the day Product network flagship brand to sell, God Shake is based on the mobile side of the food search, has been App Store food application ranked first. However, from the App Store, it was not updated since last December. The website of the day product net has also been closed. Data show that the 2014-year first quarter beautiful said mobile client installed capacity has also exceeded 60 million.

Four, beautiful said the transformation Electricity business: Battle 7th turnover broken billion

In the declaration of beauty said after the transformation of electric platform, Beauty said in business operations and services have invested a lot of human and financial resources. On the one hand, the issuance and continuous updating of trading platform and payment system; On the other hand, the settled businesses can get exclusive account managers and other preferential services, help businesses improve sales.

In the beautiful said 320 spring carnival, starting from March 20 to March 27, a total of 7 days, the cumulative turnover of more than 100 million yuan; beauty says trading platform One-day order number broke through 180,000. More than 3,000 businesses participated in the event, the highest turnover in 7 days of turnover even exceeded 2 million. Data show that the beautiful said in the activities of a total set up a shirt, skirts, trousers and other six categories of 32 items in the venue. It was also the first major promotional event since the US-China transition to a vertical electric-business platform last November.

Five, beautiful said the transformation Electric Power Trader: leads the female electricity business market

Since the 2014, beautiful said the repeated action, let everyone refocus on the female electric trader this vertical field. According to the show, only the goods will, beauty said at the mobile end of the monthly coverage of the number of users reached 8.788 million and 8.744 million respectively, the gap is negligible. And beautiful said mobile end app installed capacity of more than 75 million, from the mobile end of the volume of transactions accounted for 70%; and beautiful said to spend 1 billion to support high-quality businesses, to get through the female fashion electric supply chain. Beauty said that the transformation of electric power to now, gradually lead the female fashion market.

Six, beautiful said the transformation electric power: the micro-signal reads the quantity far ultra Taobao

Beauty said that the transformation of electricity business soon, and micro-trust docking, and first settled into the micro shop, creating a "handheld mall", the mobile end of the sales accounted for also improved rapidly. In the near future, according to billion power network statistics, the electricity quotient platform public number in the recent push of the micro-letter article (headline) reading, Beauty said, Mushroom Street, respectively, 86,000 and 54,000 reading volume ranked at the top. Beautiful said the micro-letter public number of diversion appears more indirect: first by pushing text, picture class information to attract fans, rather than naked let users buy online.

From the brutal Taobao blocked to beautiful said the transformation of electric power, its success and in the field of female fashion focus is inseparable, a good fashion shopping environment for female consumers more new. From the PC to the mobile end beautiful said after the transformation of electric power companies to invest a lot of resources for businesses and goods screening, this is for the electric business platform, for the good shopping experience and the service quality provides the safeguard; Beautiful said transformation electric power business first, as consumers, we look forward to beautiful said that the future for us to bring new surprises.