Blog promotion: How to improve the conversion rate

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At present, we generally like to use free blog to promote the site, Sina blog, Baidu Space, Sohu space, NetEase blog, news blog and so on, these blogs are born with a high weight. In the ranking of keywords are very advantageous. However, many friends in the blog promotion, often find no tips, the main problem is that one blog is not included, although the weight of the blog is very high, but your blog because it did not include, it is not ranked; second, the blog did not visit the volume, a full of goods supermarkets, no customers patronize, also can not reach the publicity effect Third, the use of blog building outside the chain, although each blog added anchor text, but can not make full use of the Freedom of the blog editor, the chain to give the weight to do higher.

Today we share some of our experiences around these issues.

1. Improve blog collection, key in the Content selection and release skills

Blog included with the site, the spider crawling is necessary, such as spiders included in the page, and the quality of the Web page, will release the page. There are two major problems, the blog's update strength and the original blog article.

Original blog. Original article from where, I suggest that we use false original, many friends directly with the software collection, without modification, or simply replace the keyword, it is difficult to be included in Baidu. Some friends think that is because the spider has not climbed the reason, so the blog article crazy plus outside the chain, in fact, in a large blog, there will be automatic ping mechanism, if you published an article, the blog system will automatically notify Baidu Crawl, which is also a lot of blog seconds to collect the reason. Therefore, improving the quality of blog posts is paramount. There are generally two ways to make a false original.

A. Minor modifications. Change the title of the post to replace the end paragraph. Some new websites can be selected for collection article operation.

b。 Some popular keyword news is consolidated and modified. Through the language of the paragraph linking skills, several paragraphs of the passage into an article.

Blog update. Not two days to catch a three-day sun, especially in the initial establishment of the blog period, the frequency of updates and the number of articles to be stable. General New Blog, updated 2-5 articles a day, adhere to one months, you can have a small.

2. Increase the number of blog visits, the key in the long tail

Blogging is a very tiring job just by the popularity of visits. Although the exchange of visits and messages very good use of the blog gathered popularity, but the general webmaster hands have more than 10 different blogs, it is difficult to carry out bulk messages and visits.

Make full use of long tail keyword is preferred. Tidy up their long tail in advance or from their own web site traffic to organize the long tail of keywords, and then combine blog content to build.

3. Improve blog conversion rate, key in decoration

Most free blogs have a function of self modification. A clear page and detailed enterprise information, blog promotion is necessary work. Also saw a lot of webmaster blog, with the default template, no photos, no independent additions to the column, the article is not typesetting. How much conversion rate does this blog bring?

Suggest you spend some more thoughts on this, or directly on Taobao to buy ready-made blog template, very cheap can get unexpected effect. At the same time, to increase the company's various contact methods and certification, can effectively improve the credibility of the blog.

4. Use the blog to add outside the chain

Blog plus outside the chain is a long-term work, the relatively very free blog, you can add anchor text links, home can also join the free list to join links. So raising a few big blogs is really a permanent job. The wheel chain through the blog can also make full use of the weight of the passage, pay attention to, now the search engine has been very good identification of small blog home of the wheel chain, so we recommend that you use the article for mutual chain and wheel chain construction.

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