Buffer founder Leo Widrich: Marketing to promote your product as soon as possible

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

This article is published by the United founder of Buffer, Leo Widrich, in his personal blog. Buffer allows customers to share content in a smarter way to tweet and Facebook, bringing an extraordinary experience.

Last week, I was fortunate enough to gather with entrepreneurs from different fields to attend an entrepreneur meeting in Vienna. During the meeting, I had a discussion with an entrepreneur and had a deep feeling. These entrepreneurs create countless creative and perfect products that make my products pale.

In fact, I used other products of the same type as buffer at last week's meeting, but many did not meet their design goals. We talked about when to sell the product. Marketing, for a product is critical, so I would like to give you some suggestions for entrepreneurs.

Of course, every startup project is different, but if all startups are able to sell as early as buffer, the end of the business may not be the same.

Here are a few suggestions:

The product is considered as finished to test

One of the most common mistakes that entrepreneurs make is that they often think, "This is not the product I want, this product is not part of what I want." When it's complete, I'm going to show it to others, and then stop and continue to modify the product.

This kind of thinking will not only reduce team morale, but also spend too much time analyzing problems and delaying the best marketing time. So, please remember this sentence: "We now make the product is the current finished products, only the first ' spot '".

Although you can add new features to your product tomorrow or next week, there is no connection to today's product. Please treat your products today as finished goods and start marketing.

Clients are more than you think.

Another mistake that an entrepreneur can make is to think "Don't miss the best marketing opportunity", and this error buffer has been made. When you get a lot of customers, the number of users suddenly plummeted, this is because you missed the best marketing opportunity, so users will be lost.

In fact, the user has not lost. There are many people in this world who have never heard of your product. If you continue to promote your products in the market, so that more people know your products, there will be no such "no users" worry.

Don't worry if the user loses thousands of people at a draught. What you need to worry about is how to be the other millions of, tens of millions of users to know your product and what it can bring to the solution.

Many users may not use it for the first time they hear your product. So please more than a few times! It is impossible to promote only once to get a large number of users.

About 99% of the users who hear and see your product do not use it, and what you need to do is let them know your product more than once, see your product, know your employees, until the user starts using your product. How many times? Seven point principle ", that is to promote 7 times, may help you."

And those 1% of users will be pick when they are in use, if they can pick the Thorn, the best. In fact, if these 1% users are really "nagging", but also to give you some feedback, which can be counted as part of the product development process.

The more users, the more you need to learn, the more marketing you need

So, when is suitable for the product, the service, the idea carries on the marketing? The marketing master Isaiah Gaoting once said:

"Before the product has been made, it should start marketing." The key to marketing success is: "Marketing from the beginning."

Marketing, in fact, is telling stories and telling people how your product solves their problems. So it's impossible to sell successfully in a short period of time.

The sooner you start marketing, the quicker you will find the number of users growing rapidly. The story of marketing to describe the more real workers, and then change the content of marketing news articles, and finally through the blog and marketing team to test the effect of marketing.

I did it when I was marketing for the buffer. On different blogs, we publish different articles, put forward different solutions to the same problem, help us to form a complete corporate image, and directly face the problem users! The more people who use the product, the more you benefit.