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Often see in the forum someone asked: "I need to change the domain name, what should I do?" If you change the domain name, will not affect SEO rankings? " Baidu excellent customer sorting out the content related to this issue, share with you.
The above problem is actually divided into two parts, the first part is, how to the original old domain name, change to the new domain name. The second part is, will not change the domain name, and let my SEO rankings up or down.
First of all, we say "domain name will not affect the effectiveness of SEO" This question, of course, it will, but is not a simple domain name in the keyword, but the domain name represents the brand and trust degree. As well as the domain name should be the image of the enterprise, should be easy to remember and establish an image to achieve marketing purposes, should be returned to the "domain name" should be worth, rather than a factor under the SEO.
That is, we believe that the domain name affects the brand and trust, but the domain name will not directly affect the ranking of SEO, and search engine should not be the domain name itself as a search ranking impact factors. But we refer to the domain name itself, not to the degree of reliance of the domain name Yan.
Michaelmartinez said: "Domain name change will not affect SEO rankings?" He said that the problem is not answered, because each site changes the domain name has its own operating procedures, if you operate incorrectly, of course, you will make your SEO rankings, if you operate properly and correct the past mistakes, Of course will let your SEO rankings rise.
Michaelmartinez added: "Should you use a domain name with a keyword?" he says if you have a short and memorable URL that contains keywords, it can be easy for consumers to remember, but EMD doesn't make you have too many SEO effects.
So back to the question, the first part is, how to change the old domain name to the new domain name. The second part is, will not change the domain name, and let my SEO rankings up or down.
The second question is actually just fake topic, you choose domain name does not need to consider SEO, because domain name won't let your SEO rank rise or fall.
The question is whether you can change the old domain name, "correct" to the new domain name.
So when someone asked, I should not change domain A to domain B, we will tell them, if you want to change the domain name to improve the results of the SEO, then do not bother, if it is for enterprise strategy, then you only need to "correct" transfer.
So how do I transfer the domain name "right"? The main thing is to conduct two programs:
(1) Inform the search engine of your domain change. This action is mainly the use of Baidu Webmaster platform tools, so that the search engine know should be indexed new Web sites to replace the old web site.
(2) The old website is transferred to the new website. This action is mainly to allow users to see the old URLs anywhere can be correctly guided to the new Web site, because the search results will take a while to change the data to complete, and your old web site may exist in many places, these places may not be updated with your changes.
So if you have to change the domain name, you only need the correct use of the search engine to provide the Web site revision tool, and the correct transfer, you do not need to worry about domain name changes will affect SEO rankings.
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