Cloud computing CRM Big Seven giants who do you choose?

Salesforce.com, Oracle, Microsoft, SAP and many other vendors are providing cloud CRM (Customer relationship Management) services. The hype around cloud computing is ubiquitous, and presumably everyone has heard of cloud computing. The Forrester research firm predicts that the global platform, the Services (PaaS) market, will grow to nearly 12 billion dollars by 2020.

With a gold rush at the moment, it is almost impossible to list every vendor who rushes into the cloud CRM domain, so this article looks at the biggest vendors and introduces several vendors that deserve attention.

Microsoft's Cloud CRM for pager Microsoft Dynamics CRM is launching a "Cloud CRM for Pager" campaign to attract Oracle, Salesforce.com and SAP customers, let them discard those online CRM tools and switch to the Microsoft Dynamics CRM Online tool. Microsoft has even provided 150-dollar cash for every user with as many as 500 users, as an incentive.

Brad Wilson, general manager of Microsoft Dynamics CRM product Management Division, said the offer would last until March 31, 2012.

With Oracle's Larry? Like Ellison, Microsoft's goal is to salesforce.com the CRM market leader. Microsoft has even opened a website that specifically describes who has switched to Microsoft Dynamics CRM.

At the same time, Microsoft Dynamics CRM 2011 has been released, either within the enterprise or deployed to a managed (cloud) environment. Microsoft Dynamics CRM Online This on-demand solution is guaranteed by service level agreements (SLAs) and promises uptime up to 99.9%. At present, the price is 44 dollars per user per month, Wilson said.

Does SAP Sales ondemandsap favor cloud computing? It may be a bit late for the company to enter the market, but there is no other choice but to be involved, but it seems to be doing well. The company divides cloud requirements into two categories: for example, SAP sales OnDemand is a public cloud solution for end users: Sales Reps. The solution is provided as a software as a service (SaaS) and provides an integrated, on-demand tool for businesses running SAP Business suites.

Private cloud has a quick deployment solution for SAP CRM for professionals in sales, marketing, and services. Once the user has entered the cloud platform, the SAP CRM service can be used in a secure environment.

Vinay Iyer, vice president of SAP CRM marketing, said: "SAP has demonstrated in-house and decided to redesign the software delivery model for SAP CRM customers." The development of the CRM Rapid deployment software package, it can complete SAP CRM installation in 6-8 weeks, the price is very competitive. ”

He said that the company will release another on-demand service products in 2012, dedicated to customer service. The company also adds functionality to the CRM solution by adding mobile and analytics solutions based on private cloud.

Salesforce.com and the Social Cloud (Social Cloud) Salesforce.com are advocating a cloud vision called "Social enterprise" (Social Enterprise). Its core idea is to strengthen cooperation with clients, colleagues and partners through social media. This requires the creation of databases that maintain and update social data in real time. To this end, Salesforce has been deploying database.com, which is hailed as a social mobile cloud database. In addition, data.com can obtain lists and services for business information service levels Bradstreet (Dun & Bradstreet), and plans to upgrade Salesforce chatter to include external communication and contacts, rather than being a social network for employees only.

"Chatter integrates collaboration services with Salesforce.com and partner applications," said Laurie McCabe, an analyst with SMB Group. It is expected that chatter will also get instant messaging, status awareness and screen sharing functions, so you can do some chatter inside, such as real-time video conferencing. ”

Radian6,salesforce, acquired through acquisitions, was able to analyze unstructured data from social media. The company is also using HTML5 to deploy Touch.salesforce.com, which can provide applications, data, and customizations within Salesforce.com for use on any mobile platform.

Oracle Cloud CRM Oracle CRM On Demand is clearly a cloud weapon in Oracle's arsenal, but the new Oracle Public Cloud (Oracle Cloud) may be the company's future cloud platform because Oracle is planning to pass the unremittingly fusion application program Give "cloud computing capabilities" to many of its CRM and other applications.

The latest version of CRM On demand introduces cloud and mobile features such as support for ipad tablets, IPhone, BlackBerry and Outlook.

"Oracle CRM On Demand remains the focus of Oracle's involvement in the CRM SaaS solution, steadily improving functionality, and a mature roadmap for the future, including improving industry-oriented vertical capabilities," said William Band, an analyst at Forrester Research. ”

After acquiring the Market2lead, Oracle has acquired the tools it needs to load Web pages and micro-sites, digital-customer tracking, step-by-step collection of customer profile information, lead scoring, email marketing, customer nurturing activities, automatic distribution of sales-ready leads to sales teams, and marketing analytics. SugarCRM SugarCRM and IBM launched the Zhihuiyun (SmartCloud) project, which appears to mark the entry into the field.　　The latest update is based on evolving relationships that help companies implement marketing plans, promote sales, retain customers, and develop customized business applications. "These new integration solutions and connectors deepen the existing relationship between SugarCRM and IBM," said Clint Oram, co-founder and chief technology officer of SugarCRM. ”

SugarCRM can be integrated with IBM LotusLive, the IBM Cognos Business Intelligence Suite, and the IBM Websphere Cast Iron. SugarCRM for LotusLive The social enterprise functionality into the hands of SugarCRM users. By incorporating CRM functionality and collaboration capabilities, including Internet conferencing and document sharing, into the SugarCRM system, sales, marketing, and support professionals can better interact with prospective customers and customers, thus shortening the sales cycle. As for business intelligence, Cognos and SugarCRM with sales improved the reporting, analysis, dashboard, and scorecard processing of CRM data.

D&b360 Bradstreet (D&B) has launched D&b360, which has several big-name partners such as Oracle and SAP. This cloud CRM service links people to Bradstreet data about more than 200 million companies. As a result, Bradstreet data can be filled into these CRM systems, allowing sales and marketing staff to have a clearer understanding of prospective customers and customers. D&B360 integrates APIs and Web services with these CRM tools.

"Our data is hosted on a cloud platform and provided on an as-needed basis through the functionality embedded in these CRM applications," said Mike Sabin, senior vice president of Bradstreet's sales and marketing solution. We follow the user interface design and restriction requirements for each CRM to provide embedded solutions. ”

Dell Cloud Business Applications Dell Cloud Business applications is an integrated solution that allows users to use a variety of cloud applications for small and midsize enterprises with only one login. The first version includes Salesforce.com and Boomi technology, which integrates Salesforce with financial applications that are already running by small and medium-sized enterprises (either the internal deployment version or the cloud version), including the financial applications provided by developers such as Intuit, Microsoft and sage.

Laurie McCabe, an analyst with SMB Group, said: "Dell Solutions also provide an analytical dashboard that provides a comprehensive understanding of the business of the enterprise as long as it obtains relevant information from Salesforce and these accounting solutions." Dell also serves as a single source of support for applications and offers a set of invoicing, monthly billing, and loan schemes. ”

(Responsible editor: Duqing first)