"Cloud TV" ice-fire paradox: Focus on 90% stores cold

Who loves "Cloud TV"?

In the Mid-Autumn Festival before the national Day, Haier, Hisense, Skyworth, T C L and other major powers to launch a cloud television products. Two months later, the reporter visited Guangzhou major home appliances stores found that most domestic brands in its counters most prominent positions are displayed in their own cloud TV, the average price of more than 7000 yuan (in 46 inches/47 inches as an example), but its sales are not satisfactory. Guangzhou Tianhe, a home appliance store, said, "The price of cloud TV is not in the consumer mainstream price range." The focus of the store is on 3D TV. ”

Most conspicuous position, the most insipid sales

The major domestic color TV sets are competing to play "Cloud TV" brand.

T C L Cloud TV is called super Intelligent Cloud TV, and its high-end model is the only TV with a ndroid+ and W Indow s two operating systems on the market. As early as this March, T C L launched the global a Ndroid+ software development competition, for T C L Super Smart Cloud TV brought the application software.

Skyworth at one breath launched the five series of 13 cool OpenCloud TV. Prior to that, Skyworth has created a cool open network services, including television programs and personal space and other content services.

Haier pushed the 3D Cloud TV is the first to adopt a very narrow border design, the screen frame is only 9 mm. A high-end model is the only television in the market that can play full screen Hollywood 3D blockbusters, according to sales staff.

The reporter visited Guangzhou major home appliances stores found that, in addition to individual domestic brand area most prominent position by the general Intelligent television occupy outside, the majority of domestic brand area is the main location of the Cloud TV show. In the retail display of the Cloud TV prototype, the price is basically more than 7000 yuan (in 46 inches/47 inches for example).

But there may be few, in the reporter's special Inquiry, TV Shopping guide to introduce Cloud TV, basically mentioned the browsing web, watch video online, download and install social interactive software functions, but for other more advanced functions, shopping shoppers are said "need to post upgrade before use." A brand shopper more blunt: "Cloud TV and Smart TV is not the same, the difference is that there is no built-in w IFI and multiple screen interactive function." ”

"At least for now, there is not too much market reaction in the cloud TV market," says a single store at Guangzhou Tianhe Electric chain. "The store has not tracked the sale of cloud TV, but according to the monthly statistics of the unit, most of the price of the cloud TV is not in the price of the mainstream TV the consumer chooses," the shop chief said. It is understood that the focus of the current store is still 3D Smart TV sales ——— to the store Samsung TV as an example, only one of the 3D TV sets accounted for the annual sales of Samsung 30%, and 3D TV sales accounted for the store's total TV sales of 40%.

Premature or rainy Day

However, the information from the manufacturer shows that the performance of the cloud TV during the National Day is not bad ——— Innovation Group Brand Director, spokesman Li Cong want to say, Skyworth Cloud TV product sales in line with the expected, in the overall sales accounted for up to 5%; Konka Multimedia Business Marketing Department deputy general manager Lio Liming, said Konka Smart Cloud TV products in the national day period of sales have accounted for more than 30% of the total sales, the market response exceeded expectations.

and domestic color TV set to launch a cloud TV compared to Samsung, Sony, Toshiba and other joint-venture brands still do not see the "cloud" traces ——— Samsung since the April listing of SM Artt v in the current year after the launch of the main intelligent TV, LG in the Omni-directional 3D TV field, even smart TV is only

"Cloud TV is a real development trend, but it is too early to promote it to consumers." Jin Rongxia, president of Samsung Electronics China, previously accepted an interview with the south.

For the future of "cloud TV", home appliance industry veteran Liu Buzhong that the current domestic market appears to be booming "cloud TV" is actually a concept or greater than the actual. Li from the want to also admit that, subject to the speed, content and other aspects of the problem, as well as the cloud TV function development is not enough for consumers to bring the actual significance is relatively small, have restricted the development and promotion of cloud TV.

Luo Qingxi, director of Paller advisory Body, pointed out that many domestic brands dominate the Cloud TV, is in a rainy day. "The electronic industry changes very quickly, if one day the market environment really changed, color TV enterprises turn again, I am afraid it is too late." "According to 20 authoritative agencies and media published by the" Cloud era living State consumption research report, "survey data show that consumers of domestic brands Cloud TV's collective attention has more than 90%, of which TCL to 37% of the share to occupy the first place.

(Responsible editor: The good of the Legacy)