Content to maintain user relationship content type question and answer website how to make profit?

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"Editor's note" This article is adapted from Sina technology, author Wu, Belle.

What is a content-QA Web site? That is, the user is on this site primarily to achieve a goal: to get useful answers, to solve their own problems (or to help those who need answers). Although there is no mature profit model, but this type of question and answer website entrepreneurs enthusiasm is not reduced. Foreign Quora, domestic knowledge, K2, including the original author of the current "business questions and answers" in endlessly. This type of Web site can see neither advertising nor commercial traces of scale, so how are they profitable?

The basis of profitability: quality content to maintain a stable user relationship

Mobile internet entrepreneurs like to emphasize the point: do not find a profit model before the concentration of the product to do, the user to do.

The quality of the content is the most important to the content-answering website. Content-oriented Web sites, content is popular because of high quality, with the creation of content of the identity, status, gender, visibility is not a big relationship. The quality of the answer is the lifeline, good content is passed, recommended, bad content will be clicked off. Maintain a quality content, so that users because I am "xx question and Answer" and create a sense of honor, the formation of user system.

But correspondingly, strict quality requirements will reduce the user's active degree. This is why know, K2 can only be popular in a certain class of circles, if it open their own requirements, it will become a forum-the profit situation of the forum, we all know.

"Making a feature-sharp product will cost you some users, and making a product without features will cost you all users," he said. ”

The possibility of profit

Although I am also doing a question and answer website, but the original author is not aware of any clear ways to make money, but even if you do not know what is "yes", also know what way is "no":

Do not pay to read. Said the tall, this is not in line with the free spirit of the Internet; to be realistic, at least in the Chinese market, selling content is a dead end proven by countless martyrs.

Don't try virtual images, interactive gifts, because it makes your site a relational type. In this process of transformation, you will have a period of time in the content is not content, to have nothing to do with the profit of the embarrassing situation.

"Business question and answer" Try a kind of offline entity charge mode, they try to cooperate with the café and bar that the entrepreneur gathers, hold the lecture, salon and so on regularly, the result is good. The service model for users under the discovery line is a kind of profit exploration of the content-answering website, but it is difficult to form a scale.

At the same time, we have seen several statements in our knowledge:

Charge a yearly fee pattern to members. There will certainly be a part of the user to leave because of charges, but the remaining believe should be high-quality users, to a certain extent, to ensure that the content of the quality of;

Recruitment。 The most important point of the question and answer site is to record the user's behavior, based on behavioral characteristics to assess the user who is what kind of person, so that the referral recruitment, for example, if I want to be in the knowledge of the recruitment of "wireless product operations" manager, find more people than the traditional recruitment site,

Be acquired. The brand and influence to do in place, to attract the needs of the Giants, such as Tencent if the acquisition is aware, will certainly enhance their own value.

In addition, there are precision ads, derivative apps and so on. As to which one is the most feasible, I am afraid that depending on the content of the site will be different. "Question and Answer website" How to make a profit is every entrepreneur who enters this field or is prepared to invest in this kind of project investors will.

Moving forward in the mist: Can the question and answer website be profitable?