Cross-border electricity business to meet the outbreak of the window giants are competing for what?

Double 11 has ended, the day of a total of up to 217 countries and regions in this platform to achieve commodity trading, Alibaba Park in the data live large screen on the "Light global" link, so that the concept of cross-border electrical business in this autumn and winter surges.

The day Cat international and fast-selling deep plough (import) one out (export), Amazon to join hands with the trade area to do overseas import direct mail, Beijing-East online purchase, suning to "Self + investment" model of the preparation of imports of goods channel online, ebay cooperation with the Overseas Warehouse force export China Manufacturing, No. 1th Shop Line 1th, sea purchase, In addition, there are ocean terminals and so on to do a cross-border electrical business platform, the appliance manufacturers around the Hai this year, the layout of the 2014 was considered a cross-border electricity Shangyuan.

Some people in the industry to the "First financial daily" reporter analysis, because of cross-border transport routes long, the middle involved in complex factors, so the maturity of the overseas supply chain system will become the decision to determine the success of the cross-border business of one of the core conditions.

At present, the world pattern with the traditional electric power has been different, the Cross-border electricity business has not yet formed a monopoly or oligopoly, and for the Chinese market has not acclimatized to ebay and Amazon, Cross-border Electric Power has become a new opportunity to upgrade China's market share.

Around the core factors of supply chain, the reporter will be divided into the source of wealth, logistics level, warehousing capacity, user base 4 dimensions, around the consumer field of electrical appliance manufacturers to carry out a rough comparative analysis, which will become the future Cross-border power between the several focus of competition.

Competition at both ends of the supply chain

Vigorous sea Amoy demand, the "business-to-business export" of China's cross-border electricity quotient pattern will be changed.

According to Analysys International statistics, in 2013 the overall cross-border electricity quotient scale, exports accounted for 88.9%, up to 2.4 trillion, and 2.4 trillion of the turnover of 90.4% of the business-to-business category, away from the public consumer vision. But the booming demand of Chinese consumers for quality goods abroad, and the popularity of Chinese manufacturing in overseas emerging markets, has allowed cross-border business to erupt this year.

To count the current Cross-border electric business enterprises in China, like the Sky Cat International, Amazon Direct Mail, Jingdong overseas purchases such as mainly engaged in import business, and ebay, fast-selling (Chinese manufacturers sold overseas), Taobao overseas (Chinese sellers for overseas Chinese) and other electric dealers do is the consumer export. From another dimension, Ali, ebay belongs to the platform model, and Jingdong, Amazon more rely on Self-and.

Regardless of the import, export or model differences, the two sides of the cross-border electricity dealers will involve "where the goods come from" and "the goods sold to whom". Whether the product category is rich, there is no price and quality advantages, the target market user base and consumer habits, and so on, will affect the development of cross-border electrical business.

"First Financial daily" reporter from the Cat International understanding, at present, more than 800 overseas merchants have settled in, and about 100 have participated in the Double 11, which is known as "the first year of globalization", like the second largest retailer of the United States, Costco, who opened its flagship store in October this year, has tasted the sweetness of Chinese consumers. Analysis of the industry, Ali listed, and a succession of foreign governments to sign, please Beckham and other international star platform, double 11 effect, this series of actions will lead to the future of CAT international investment.

ebay, which entered the Chinese market in the early years, has amassed a large number of Chinese sellers, with statistics from a Foreign research institute earlier this year showing that Chinese sellers ranked second on ebay's top 1000 sellers, up from One-fourth, after the UK.

Analysys International October at the end of the statistics show that the international number of Days Cat SKU is about 100,000, Jingdong overseas purchase SKU More than 10,000 kinds, 1th Sea Amoy SKU Nearly 6000 kinds, and Amazon Direct mail of the number of international merchandise reached 80 million.

At the other end (that is, the user base and its use habits), CAT International has a number of domestic hundreds of millions of nets to do the endorsement of the third quarter of this year's active users reached 46.1 million, Amazon in China's user base than the previous two still have a gap.

Export, has been operating 4 years of fast selling in Russia, Brazil and other emerging markets in the vast number of users, has become the first major shopping sites in Russia, but in the mainstream market in Europe and the United States has not yet established the use of scale users, and ebay is rooted in the European and American markets compared with the natural disadvantage.

In addition, ebay's International payment tool PayPal in the European and American markets established user habits also become one of the advantages.

The future layout focus of overseas warehouse logistics

Ma Yun in the two 11 that night said to the media, his own turnover figures are not too high expectations, his main concern is the next logistics distribution problem, "the next few days will be more difficult." has been operating a year of rookie network to reveal a signal is, whether it is built or with a third party, express will be the key to determine the future of the electrical business. Ma Yun has repeatedly inside Alibaba said: "Rookie set, the world will be." ”

In October this year, the State Council issued the "Long-term Logistics development planning (2014-2020 years)", logistics is defined as the national economy of the basic and strategic industries, of which E-commerce Logistics project has been included in the key project category, the policy ushered in positive.

According to the industry analysis, in the overseas supply chain system construction, warehousing and logistics are two important links, and through the international postal and courier and other traditional distribution methods, overseas positions will become a future cross-border electrical distribution of an important factor.

On the export side, the first financial daily reporter to the global vice president of ebay, Lin, chief executive of Greater China, has learned that ebay currently has a 22% per cent share of cross-border electrical business, a third-party model for Cross-border logistics, and a Wan Yitong with logistics service providers from China, which in the United States, Germany, the United Kingdom, Australia, such as the establishment of warehouses, with large data to help businesses advance the sale of goods, ebay Chinese sellers of goods through the first delivery, after the sales model to enter overseas warehouses, and then docking with local logistics companies, the completion of the last kilometer distribution, compared with the traditional postal system significantly reduce the delivery time.

"Our approach is to transplant the business-to-business supply chain advantage to the cross-border consumer sector, and encourage Chinese sellers to use overseas warehouses to" localize "the Cross-border electricity dealers. Lin told reporters.

In the import links that domestic consumers are more concerned about, the proprietary model represents Jingdong and Amazon own warehouse system, and storage expansion is still in progress, the Amazon in August this year in Shanghai FTA, the construction of bonded warehouses and logistics center, can enjoy lower tax rates at the policy level, together with lower commodity prices While the international use of the cat is rented in Ningbo, Hangzhou bonded area warehouse, overseas brands based on Ali data analysis in advance to warehouse stock. Recently, Alibaba has also cooperated with Shanghai Songjiang government in the field of Cross-border electric business, and settled into the International Logistics Park in Songjiang Export Processing zone.

In addition, Ali in addition to and Singapore Post and other countries postal courier system contract, rookie network is also actively preparing overseas position plan, in the Sky Cat International List of overseas goods, in addition to the Bonded warehouse stock mode, but also through the collection mode of overseas warehouses are concentrated to China, thus saving freight.

In the future, large data on logistics guidance will be more prominent, rookie radar on the distribution of dual 11 goods has been achieved. In this respect, the leading Amazon and Alibaba in cloud computing has a big data analysis advantage, and ebay and other electric dealers are also following the layout.

18th, electric Business observer Ruzenwang to the "First financial daily" reporter said, whether a set of mature offshore supply chain system can be established will be one of the important factors to determine the success or failure of various cross-border electric power suppliers, but this year it can be said that all the families are in the initial stage, the factors that affect the cross boundary electricity quotient are very complicated, whether it is a good platform model It's hard to say who will laugh about the global market in the future.

(Responsible editor: Lvguang)