Dell, Amway, Hui Chong Network Direct marketing as a new trend

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Network Direct marketing is a kind of direct marketing, refers to the manufacturer through the Internet direct contact with end users, and not through the mode of operation of wholesalers or retailers. It is understood that e-commerce in China has more than 10 years of history, network sales early in the late 90 's the end of the entry into China, its obvious sign is the first network marketing software business Express the birth. With the application of Enterprise to network marketing software, the net direct selling gradually becomes the trend, and gradually changes the pattern of the traditional marketing system.

Network Direct marketing helps enterprises to develop new market

After the network marketing, the first major contribution for the enterprise is to strengthen the enterprise publicity efforts, conducive to enterprises to open up new markets.

At that time, the domestic business site has just arisen, for online shopping, most people are still at the level of understanding. Most enterprises will be the Internet as an important means of publicity, as long as the enterprise and product sales information published on the Internet, people all over the country can see. Although this can not be a short period of time to the company's sales bring too much change, but enterprises and products in the minds of people leave a general impression, and even the needs of customers will be carefully consulted or directly to find the field to see. To some extent, network direct marketing broadens the market space of the enterprise, and the sale is not restricted by the region.

Network direct impact on sales of enterprises

With the rapid development of E-commerce Web site, network marketing software increasingly mature, more and more traditional enterprises began to use the network Direct marketing model for online product sales, especially after 2004.

Analysys International statistics show that 2004 China's e-commerce transactions amounted to about 440 billion yuan, 2005 about 620 billion yuan. According to a survey by the National Bureau of Statistics, China's E-commerce transactions in 2006 amounted to more than 1.5 trillion yuan. According to iresearch Statistics, 2007 China's E-commerce market size of about 1.7 trillion yuan. This shows that the network marketing has directly affected the company's sales.

With the role of network marketing more and more obvious, the enterprise chooses the network direct marketing to become one kind of trend, like Dell, Amway, the elegant Fang and so on has made the network direct selling. Network Direct Marketing has directly affected the company's sales. In addition, the impact of online direct marketing on emerging industries is even more so. For example, fitness equipment, a well-known domestic fitness equipment manufacturers in the dinner after the satiated cry, but the net direct, their factory is likely to sell early.

Network Direct Marketing optimizes the traditional distribution system

There appears to be a contradiction between the manufacturer and the distributor after the Net Direct marketing system is involved. On the one hand, with the increase of network direct sales, the size of the distribution market is more or less affected; On the other hand, end-user knowledge of manufacturers and products is more detailed, even the price range is relatively transparent, the distributor can no longer open the price, the profit margin relative decline. Once the distributor's interests are badly damaged, the producers ' profits will be affected. It is clear that the traditional distribution system is outdated. The pressure brought by the new marketing model of network direct sales requires all manufacturers to adjust in time, make a more scientific and reasonable distribution system and price policy, neither harm the interests of customers and distributors, but also ensure the network direct marketing orderly.

In this regard, the earlier selection of network direct sales of Dell, Amway, Ya Fang Enterprises to do a better job, they succeeded in the network of direct marketing and transformation of the distribution system, the distribution market becomes more standardized, network direct sales can be ordered, customers at ease of consumption, distributor benefits are guaranteed. "Distribution + Network Direct Sales" of the new marketing system to add new vitality to the enterprise, and promote the enterprise fast and good forward development.

Hui Chuang years of entrepreneurial spirit, from the telephone marketing to the city center of the building advertising marketing to today we successfully network Direct road. This is the result of our 5 years of effort. Take advantage of this opportunity to us on the entrepreneurial road in this 5 years a summary, one for their better road, the second is to let others see whether the other entrepreneurial life some inspiration and help. For more details please login http://www.hainanweb.net/newsDetail.asp?id=267 then click to enter, hoping to get the most benefit with the least input, I hope you can be a sweet part of this big cake.