Domain Name Resources Scarce limited How to avoid malicious registration of domain names?

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With the development of the Internet, the rise of E-commerce, brand protection level, and added a layer-domain name protection. Because the Enterprise brand domain name, directly relates to a product in the network image, directly affects the enterprise in the consumer's mind approval degree. How to protect the domain name of enterprises, protect the intangible assets of enterprises, for every enterprise, is very important.

However, the domain name registration event occurs all the time. Lesson, is also very heavy. Many enterprises do not hesitate to buy the domain name of corporate brand, some time ago, China Mobile quietly launched the acquisition of Feixin.com, feixin.cn, feixin.com.cn action, at present, has not been concluded. According to people familiar with the situation, the three domain names, the price of more than 1 million. Li Ka-shing spent 2.4 million dollars to buy tom.com, Ma Teng nearly tens of millions of dollars to buy qq.com, Shengdong East 980,000 buy 51.com ... This series of lessons, at all times to the vast number of business owners sounded the alarm of domain name protection.

Domestic domain Protection Act, is not perfect, and even let foreign domain name investors drilling legal loopholes, the domain name. Fortunately, however, ICANN enacted the UDRP arbitration mechanism in 1999, enabling well-known brands to reclaim their domain names in a short period of time (typically within two months). UDRP arbitration applies to the Chinese and English domain names at the end of COM, net, org, biz, info. The arbitration mechanism is obviously in favor of well-known brands, and even the combination of well-known brands should enjoy protection. Haier Group, red Bean Group, White Sands group and cut group and other enterprises have used UDRP arbitration to regain their domain name.

At present, the domestic enterprise Domain name Protection awareness, has been greatly improved. In particular, large enterprises, most of which have been the name of their brand names of various suffixes. However, relative to foreign countries, China's protection awareness is still very thin.

According to the 2008-2009 China Domain name host Market Development Report, 60.6% of Chinese enterprises have registered a number of domain name categories, and feel that this is necessary, nearly 40% of enterprises only registered a suffix of the domain name. China Connaught Net believes that the Chinese enterprise Domain name Protection awareness needs to be further improved. Register a number of types of domain names, on the one hand, can effectively protect the enterprise's own products and brands, on the other hand, the long-term development of enterprises and strategic expansion, greatly beneficial. With the development of Internet in China, domain name protection is becoming an important part of enterprises.

Eric Consulting the latest data once again to warn enterprises, in particular, only a suffix domain name of nearly 40% enterprises, how to improve the meaning of domain name protection, to protect their own brands, directly related to the immediate interests of enterprises and long-term development. Domain experts suggest that medium-sized enterprises should be based on their own financial resources and budget, part of the note under their own Chinese and English domain names, preventive, protect the interests of the enterprise.

China Connaught Network to remind the broad masses of enterprises, the development of domain name protection strategy should be able to, for the enterprise is not capable of comprehensive protection, the domain name can be selectively registered protection. At present, COM, net, org domain name has become the best choice of enterprise Domain name strategy. To foreign trade business-oriented enterprises, should be proactive, as far as possible to protect the relevant domain name corporate brand, for the future smooth development of global E-commerce play a solid foundation.

Article Author: China Connaught Net www.nuo.cn reproduced please indicate the source, welcome you to communicate together, thank you!