ebay for transformation: Thinking of mobile internet ways to strengthen personalized recommendation

Pierre Omidia's girlfriend is fond of Pez candy box, but because cannot find the fellow human exchange and distressed. So in order to win the beauty of a smile, September 4, 1995, Pierre set up a convenient collectors and enthusiasts to exchange the auction site, which is the prototype of ebay. Today, ebay has become a giant company worth $63 billion trillion.

Companies and people have many similarities, such as people grow up, can no longer carefree, more time is in endless trouble. ebay, too, has grown into a giant company, but troubles have followed. Now ebay wants to transform, but for such a giant company, it's not easy to make a transition. We can even say that if ebay succeeds in its transformation, it will be enough to go down in history.

As Gartner analyst Genealvarez says, "ebay is more than just an online marketplace." ebay bought Gsi,milo and Magento, which suggests it wants to increase its clout in the area of E-commerce. "In addition, ebay has also acquired Http://www.aliyun.com/zixun/aggregation/16651.html" >hunch,svvply,card.io (acquired via PayPal) and other companies, ebay's actions make it clear that ebay is not willing to do just one online auction site.

Next, let's take a look at what strategies and product innovations ebay will use in the future to address the challenges of mobile Internet, personalization and payment.

Mobile Internet

As early as 2009, Steveyankovich, vice president of ebay's mobile division, began to lead ebay to explore the mobile Internet. "I told the engineers and product managers of all the products on ebay that you now have to think in the way of the mobile internet," he said. We've been thinking about how to develop and promote mobile internet products. Our products are developed around the mobile Internet, we want to give users a better experience on mobile devices. ”

2009, ebay is hesitant to do mobile version of the Web application or mobile device for the original application, the final Yankovich, decided to two together to do, now it seems that his decision is very correct. Ebay has exceeded 100 million downloads of mobile native apps. Ebay has developed a variety of mobile applications, including barcode scanning applications RedLaser, ebay clients, and some vertical applications, such as Ebaymotors, ebayfashion, etc. And, Yankovich says, ebay will develop more new features and better applications.

To increase user participation, ebay has added some cool features to these apps. ebay, for example, has just added a geo-fence feature to its barcode scanning application RedLaser, so that retailer users can push promotional information to their customers as they enter the store, while also assisting in trading. In addition, ebay launched an iOS app called Ebaynow in August. Users who use this app can only pay 5 of dollars in postage to enjoy the service that the local store received on the same day.

In addition to the geo-fencing, ebay also wants to make full use of the camera on the user's phone, saying it will later increase the product image recognition function. It has been disclosed that ebay will also use voice technology to assist mobile transactions, making transactions more convenient, but the details have not yet been announced.

Yankovich said: "We are moving in the field of mobile Internet fast, and constantly innovate, we are not the flow of the flow, casually inserted two feet, we will be deeply involved in mobile internet." He also said that now they are focused on bringing good experiences to users, emphasizing the simplicity of application design and rapid response. ebay wants sellers to do business anytime, anywhere, and buyers receive useful information anytime and anywhere.

Personalized

We all know that Amazon is in the front of personalization, there are rumors that Amazon 25% to 30% of the sales are personalized recommendations. Amazon's sales were almost 13 billion dollars in the last quarter. It can be said that through personalized content to enhance the effect of revenue is obvious.

Currently, ebay has not yet introduced personalized recommendations like Amazon, but we believe they will do so soon. Last November, ebay bought hunch. What does hunch do? Hunch is a personalized referral company that uses a technology called the "interest map" to recommend to users what they are interested in, based on their interests. In addition, just a few weeks ago, ebay bought a personalized shopping platform svvply. Svvply can classify and filter the content according to the user's interest and store, and provide the related item recommendation to the user. The purpose of ebay's two acquisitions is to make it clear that users on ebay.com have a more personalized shopping experience and more choices.