EF Education Asia Pacific headquarters in Shanghai to build 50 campuses in China

Pro-Beta news May 27, Baby Industry Research Center data show that the domestic English training market 30 billion yuan big "cake", is continuing to be divided into food. The private education giant, EF Education, announced in Shanghai today that it is determined to increase investment in the Chinese market, with an average of one new English learning Centre opening every week in the year, now pointing to a huge English-language training market. Baby Industry Research Center data published earlier statistics show that the domestic English training market total value of 30 billion yuan, coupled with an annual growth rate of 150% per cent of the distance education market, the entire English education and training market is too big to imagine. "The Chinese market has accounted for 20% of EF's global business and has become the second largest market after North America." "China's market position is becoming more important in the past 18 months and the company has doubled its research and development investment to China and has accumulated more than 70 million yuan," said Philippe Hott, the global co-CEO of EF Education, at today's Asia Pacific Headquarters launch ceremony. For many English training institutions, the current position mainly linger in the first-tier cities, competition not only from overseas language training institutions, but also local brand institutions, market saturation maturity is higher. In this respect, Philippe Hott said, with the domestic two or three-line cities in the growth of English training needs, EF Education will continue to deep market, in some two or three-line cities to set up direct schools. EF Education has opened adult schools in Chengdu and Wuhan. In addition to adult training, training for young people has accelerated the pace of development in second-tier cities. In fact, in the fierce competition, including EF English, Wall Street, New Oriental and other English training institutions are in the two or three line of the city's vacancies. According to the pro-PUI network, the new Oriental's VIP center and elite English Although the first-tier cities, but each year to two or three of the city to carry out a number of expansion activities. And the new dynamic education CEO Yu Xiao also this year, said the optimistic two or three-line urban English education opportunities, the market positioning to the two or three-line city, ready to do two or three-line urban high-end English market, the first brand. It is noteworthy that in recent years, English language training institutions have been flourishing in all parts of the world, the development of the market has brought about the shortage of teachers, especially foreign teachers. Philippe Hott admits that to open more schools, EF is expected to recruit more than 7,000 native English-speaking teachers in the next 10 years, and that recruiting qualified foreign instructors is a big challenge for training institutions, "our foreign teacher's final admissions rate is only 5%." "Original link: http://news.qinbei.com/20120527/266627.html