Email design standards for high quality email marketing

E-mail marketers are most enthusiastic about the five major strategies

1) &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; More efficient mail delivery platform

2 high friendliness of the mail page design

3 larger and more complete mailing list

4 more detailed monitoring tools and reports

5 Content-related promotion: Crowd segmentation or event-based trigger mail

The following is a design standard for licensed subscription marketing messages, which can be used to improve mail conversion and reduce spam.

One, size: recommended email width is pixels. Maximum pixels

Second, mass size: Recommended file size (HTML and pictures): KB max

Design & content elements should include the following

1, the top of the page (that is, unsubscribe and website logo)

2, the main content (the main content of the event, the text is highlighted; The activities involved in the relevant department of the image of the picture information, pictures must have a strong appeal; Reach the website button, eye-catching)

3, related activities of the product (that is, the site for this event to push the main products, including product name, price, click the detailed or Purchase button)

4, footer (Privacy Policy/terms/refund)

Four, made into a Web page

1, coding with UTF-8 code

2, Document type: HTML4.0 and above version

3, with table layout, do not use css+div layout

4, the page should be in Firefox and IE browser compatible

5, the unsubscribe link must contain HTML code

6, no CSS style, with font-tags to define a variety of font styles.

<font style= "Font-family:arial,helvetica;font-size:10pt;color: #000000" > ... </font>

7, should be static page. It is best not to use Flash, Java, Javascript, frames, i-frames, ActiveX, or dynamic HTML

8, do not need meta tags, the message is basically not recognized.

<meta http-equiv= "Refresh" content= "10; url=http://www.dmdelivery.nl/">

9, each hyperlink should add target= "email"

10, the body inside the background picture and color is not shown, but the table can be used.

It is best not to directly define Vlink, ALink and link colors, specific locations, directly defined, because the body tag is deleted in Hotmail.

11, when in the body with the background color, in the inside to add a 100% table, and then fill a sudden color, the truth ditto.

<table border= "0" cellpadding= "0" cellspacing= "0" width= "100%" height= "100%" >

<tr>

<TD width= "100%" height= "100%" bgcolor= "...". >

<!---HTML for the mailing-->

</td>

</tr> </table>

12, do not need to define the background of CSS principles. The definition of the oldest table method

<table style= "Background:url (background.gif)" cellspacing= "0" cellpadding= "0" > (not allowed)

<table background= "background.gif" cellspacing= "0" cellpadding= "0" > (OK)

13, the best use of form, that is used, but also pay attention to

Reference The method label defines the value get. Method= "POST" is not reliable!

(2) Do not use textarea

(3) Input control inputs length and maximum value.

14, important title, link, interaction is best not to use pictures, in case not to show.

15, each cut a good picture on the best to add alt value. The picture defines width and height to prevent individual images from being corrupted to the overall layout of the page.

16, text link plus title value.

This article will be included in the "email marketing-Network business Success" by email marketing expert Liu Jingyue original editor, the expected publication date November 2009