Email marketing: How to make your email more valuable

The basic goal of all http://www.aliyun.com/zixun/aggregation/8805.html "> E-mail marketing is to sell products to consumers and businesses to profit." A long-term effective approach is to establish relationships with each person (consumer or business person) who is interested in your product, service, and company. The purpose of establishing a relationship is to sell products and services, so establish a long-term relationship that is effective for both customers and your company. If you want your readers to continue to open and read your emails, you should include content that readers find interesting and valuable. What content can you add to your email to make it valuable?

I. Identification

People like to be identified as individuals, such as personal needs and preferences. They like people to call themselves by their names. They want them to read emails that show you have noticed their shopping records and preferences. When the company that sent the mail already knew their name and address, they did not want to enter the information repeatedly.

Ii. Service

Subscribers want to be able to provide thoughtful service that helps them in their emails. If the customer completes the purchase, then the email sent to the customer should reflect this behavior. For example, she can click on a button in any email to inquire about the shipping status of the purchase.

Third, convenient

Modern people are very busy, they do not have time to drive two or three kilometers away to buy things. They want the company to remember their names, addresses, credit card numbers and history of purchases, and then trade them by clicking and reading the emails sent by these companies.

Iv. Help

All the things you do to make life easier for your customers are appreciated. You have to think every day, "how can you be more helpful to my customers?" "Only those who think of good answers can survive." e-mail should be full of personalized and helpful services.

V. Information

Now consumers who use the Internet are more culturally than ever. For most of them, professional information is as important as the product itself. e-mail should load links to allow Subscribers to find all the information they want to know. e-mail should be the gateway to the world.

VI. identification

People like to use their products (such as their cars) and their suppliers (such as their sports team) to identify their identity. The company is able to establish this identification requirement by sending a message to the customer, but the message should reflect the customer's identity, enthusiasm, friendliness, and helpful organization and staff.

Article from the book "Email marketing-Network business Success", the book in accordance with the introduction of e-mail marketing, e-mail marketing technology, e-mail marketing optimization and e-mail marketing Management Four modules, explained the hunting-type and cultivation of e-mail marketing, the advantages of farming marketing, implementation, Points, experience, skills, etc. Expected publication date: Mid-July 2010, Xinhua Bookstore, Dangdang have sales.