Email marketing Open rate from 4% to 46% I've only done 3 things.

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Six months ago, I started to do email marketing, the first time I sent the message open rate I still remember fresh: only poor 4%, a total of 5 orders, the sales add up to be more than the consumption of the mail sent a little bit, to calculate the labor costs, is equal to this email marketing not only not to make money, but also lost money.

And last week, I also sent a mail marketing, this time the opening rate of 46%, to today has brought 56 transactions, 12000 of sales, it can be said than half a year ago there is a larger upgrade.

During this half-year, will open the rate from 4% to 46%, the author has just done a few things:

Mailbox data cleaning with 4 cycles

I would probably send a message every 2 weeks, but for the same set of mailbox data, sent 4 times after the mailbox, I will do a cleaning work, clean out these 4 times have never happened to open the mailbox (the author held the number of mailboxes after half a year still only 20,000, but also because of the reason to do this job). Do data cleaning will cause you to lose a lot of mailbox data, but do not feel pity, because you have eliminated most of the invalid mailbox. You sent 4 emails to these mailboxes, they don't have any feedback, so it's possible that these mailboxes are no longer used by users, or that users completely ignore our email, so these mailboxes are almost worthless to us, and timely cleaning is the wisest thing to do.

Just as I constantly clean the data, I hold the quality of the mailbox data is getting higher, they are effective, their users of my website and sales of products are also a certain interest, the opening rate naturally began to ascend.

Search for the most attractive title using a comparative test method

We all know the importance of the title for an email, the attractive title is a guarantee of high open rate, and in order to make my mail title more attractive, I used the method of contrast testing.

Every time I send a message, I will divide my mailbox data into equal 2 copies, and then send the same message to them, the only difference is to use a different title. After that, I'll count the opening rates of these 2 emails and find out what kind of titles they like about my mailbox users.

In this continuous contrast, and constantly groping the process, gradually I found out which mailbox users of the visual habits and hobbies, to ensure their own behind the planning of the title attractive enough. The headline is attractive, and the opening rate is, of course, upgraded again.

Send a message in a time slot to find the best opportunity to send a message

Although the message will be stored in the user's mailbox, but most people are only interested in the latest mailbox, very few people will turn to the back page of the mailbox to see which "Expired" mail. So it is very important to choose the time of mail sending.

In order to find the best time to send mail, I send the mail every time is different, from Monday to Sunday have been tested, up to now, this test nearly completed 2 rounds, I also generally see the best time to send mail: Monday ~ Wednesday.

In fact, the analysis of this time period to send a good result is also very reasonable, because the first few days of the week will be users focus on the peak of the mailbox, they will go to see the weekend when they received what the mailbox, will also pay attention to the company is not what tasks and so on. So the choice of a week in the first few days send a mailbox effect is generally better, open rate will also be higher.

The above three work is the author in this six months period mainly do some work, through these adjustments, now send out the rate of open mail is basically over 40%.

The open rate has, with the attractive mail content, your email marketing is successful. Article by http://www.aidai.com/Love net contribution.