Entity or online shopping? The dilemma of choosing cosmetics

With the rise of online shopping, more and more women are called the main army. Female irrational http://www.aliyun.com/zixun/aggregation/32618.html "> Consumption concept, whether it is a platform or Consumer-to-consumer platform, are a succession of" inferior "," blending "or even" fake " Rumors. For a while, online shopping cosmetics became the target, like rat, smack.

In this one, there are no lack of Taobao, Lok Bee nets, Poly-Mei excellent products, such as mainstream mall, there are many high-end brands such as Lancome, Shiseido, and so on, so the poor quality of the online purchase of cosmetics so that online shopping consumers instantly trust to its freezing point. Why is the price so low for online cosmetics? Inferior, blending, fake cosmetics come from? How should the entity store seize this opportunity to show some of its advantages in order to win back the customer?

Money！ Money！ Money！ The root of Evil

We often see in the major mainstream mall on cosmetics have a variety of impact, take the human eye effect of advertising. such as "the world's largest brand cosmetics 30 percent", "Miss today, another ten years can not buy the value of cosmetics" ... Almost all of these ads appear in the most conspicuous position of the shopping site and scroll. And the effect of this is naturally many of the female beauty of the flock, sales climbed steadily. But the quantity of such a large number of cosmetics shops, shopping malls competition is very fierce, but most of them live in a duck, naturally let people wonder its profits.

Although the shop does not need to be like the real store to pay the high store rent, currently do not need to pay a variety of nominal taxes, but its artificial success, advertising costs, logistics costs are not a small number. How do you keep your profits when you drop the discount to 34 percent or even 20 percent? In the online burst of many cosmetics "inferior", "blending", "counterfeit", many consumers just realized that the original cost of cosmetics can be reduced to a few or even dozens of pieces.

In this way, the original thousands of high-end brand cosmetics even 10 percent sales, the profit is quite high. Even in the low-end of the cosmetics price is not high, but the cost is lower, natural also make pots full of pot. It can be said that the low cost, the blind obedience of consumers, led to the businessman in a desperate attempt to amass money.

Those fake tricks.

As the news on the internet broke out, businessmen's tricks are at the extremes to earn more profits. The most convenient and the lowest cost of course is from inside to outside of the fraud. But it's only for low-end brands, especially low end brands that are not often known. These are complete fakes, the most popular in Consumer-to-consumer mall. But this is easy to see, so it is not suitable for high-end brand cosmetics.

High-end brand cosmetics fake tricks are more exotic, the most common is the "King" method. That is, use real bottles to fake cosmetics. In the market, the acquisition of high-end brand cosmetics empty bottles almost as the acquisition of the empty bottles of wine to form a complete interest chain. For example, "European and American famous brand empty bottle price can be sold to about 40 yuan, the price of Japanese and Korean brands in between 20 to 30 yuan a shape, the appearance of intact empty bottles, the price may reach the counter new product prices 10% to 15%". These empty bottles have their own prices, even on the internet there are many empty bottles of shops.

And the other means is the online purchase of female consumers more shameful, that is, "blending." If the above two are easy to distinguish, blending is a bit shameless. The original bottle of cosmetics to 1:5 or even 1:9 of the proportion of the blending, many consumers feel that can be used but specious, true or false is difficult to distinguish.

Bad, counterfeit, blending cosmetic harm is undoubtedly huge. According to the China Consumer Association released data show that in the online cosmetics consumption complaints, skin damage cases accounted for 40.26%, of which about 62.8% of consumers complained of the use of online shopping after the skin objective performance, 2.1% or even the complaints were disfigured.

Physical store to reverse attack

And another data from the China E-commerce Research Center showed that 2012 domestic cosmetics net purchase volume accounted for about 21.9% of the total cosmetics retail sales. Can be seen, in the net purchase cosmetics did not burst, online shopping cosmetics has been a step-by-step in the interests of swallowed entity stores, the entity shop has become increasingly difficult to parry from the impact of the network to buy armies. However, after a burst of online cosmetics fraud, the survey showed that 80% net name said no longer buy cosmetics on the Internet. Does this mean that the physical stores are going to glow their second spring?

In fact, although the real store in the price of cosmetics than online shopping cosmetics to expensive, but enjoy the same service. Purchase guidance, trial, and so on, not only can let consumers ensure that their skin will not produce allergic reactions, can be intuitive selection of products suitable for their own, and in the real store to buy cosmetics authentic more than online shopping, which is the consumer to choose the key factors of the entity store.

Summary: Online shopping vs physical store, no one can be alone big

Although the charge in the online recharge and recharge in the real world without any difference, but cosmetics is not so. Unlike most other commodities, cosmetics are, after all, a direct effect on the human skin. Therefore, at present, the low price of online shopping and the quality of the physical store has become the choice of consumers dilemma.

In this online shopping has been fully developed, but the mechanism is not sound era, online shopping cosmetics means a great risk. But we should also see that online shopping is an irresistible trend, and one day the Internet to buy cosmetics can also rely on a sound mechanism and excellent products to grow up. But in any case it will not completely replace the physical store, the two coexist is the mainstream of the future.