Example analysis of how to play good mail marketing this sword

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With the increasing online promotion, the marketing strategy of email marketing began to be forgotten. But for the mail marketing this low threshold effective marketing way, if we make good words will become our online promotion of a sword. In the current mail marketing, it always exists in a specific level, it is difficult to improve. The main reason we can be divided into two points. First, with the increasing awareness of netizens, web names are more likely to distinguish between spam messages. Just like when we open the mailbox every morning and look at the emails, we see a lot of emails that are simply erased because they are spam messages. At the same time, the mailbox system for spam message recognition is also very high. The second is that the target users we define by using mail mailboxes are not obvious. We've been working hard to send emails to 10,000 people, how many of them are our target users? These two issues are issues that need to be addressed before we do email marketing. So how do we deal with processing to get the best results from our email marketing? The author will share some of his own experiences according to his own experience.

One: Email marketing is content marketing, readability is always the most basic problem

The author's site is about the baby Barber's site, to introduce the sale of baby Barber mainly. Of course, we do product SEO promotion, with a call to the keyword optimization is the best effect. and mail marketing is not. If the author publishes a mail title "2012 The Best Baby Barber", then this article estimates have not been opened has been invited to the Recycle Bin, because the title can not attract users, while the advertising component is too strong. And if my title changes to the title of "10 Manual for Baby haircuts," It's about how a new mother can cut a baby's hair. This will undoubtedly attract the target users who have just become new moms. At the same time we can continue to send a number of neonatal care methods, and in the header and footer add our site address, attract them to enter, slowly netting our target users, and then promote our products is not a difficult task.

Second: Mailbox collection to clear objectives, targeted

There are many channels to collect mailboxes, we can go to job sites, corporate Web sites, information classification sites and so on to collect the destination email address we want to send. These collection channels have a variety of different industries, and some industries may not even have a little relationship with your promotional products. If we put our energies on the users who can't get together with the eight poles, they are doing nothing. For example, the author of the Baby Barber, if the promotion of the message sent to a youth education platform collected on the top of the mailbox, I think this effect can almost say 0. Instead, collect the target email address from a number of newborn care platforms to get the target users we need. For this we should follow the goal of the collection of target email address clear, targeted guidelines, do not nose eyebrows cluth.

Third: should not be infatuated with email marketing, and other marketing means of integration is the way to success

This goes back to a key theory of online marketing: Never put all your eggs on one basket. We should talk about e-mail marketing means organic in other marketing means, such as SEO, SEM, social media and so on organic combination. Social network is a kind of relationship of precipitation, Micro Bo is a word of mouth business, only these integration is your online marketing success.

Mail marketing so that we online marketing a sword, how to wield a sword, chopping thorns is every one of our online marketing personnel need to consider in-depth issues, I hope this article for everyone in the promotion of mail help. Article by the baby Barber http://www.ruismart.com writing, reprint please keep the source.