Example: Website temperament determines the conversion rate of the website

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Many people engaged in network marketing planning or Network marketing project operations friends often ask me, why vegetable root Tan Network Marketing organization of the site conversion rate is very high? Vegetable root Tan previously shared "marketing Web site construction of the seven major elements" and "marketing-oriented web site construction eight steps", Today the actual case continues to elaborate vegetable root tan to the marketing website construction Some personal experience: the website temperament decided the website conversion rate view.

What is a website temperament?

Temperament, in the "Cihai" in the interpretation of: People's relatively stable personality characteristics and style bearing. Temperament is based on the attitude of people, looks, dress, character, behavior and other elements of the combination of, give others a feeling.

Temperament is used to describe people, but vegetable root tan according to their own online marketing experience summed up, the site, such as people, is also temperament, and even the network to promote the spread of all the information design is temperament. The site of this temperament is the first impression of the site, is the style of the site.

The role of the website temperament

We all know that men and women talk about friends and even the success of marriage factors, depending on whether the two sides look pleasing to each other, whether the two sides call. Network marketing, as a matter of fact, due to the characteristics of the network, goods or services buyers and sellers did not meet at the beginning, and the site became the only platform for communication between the two sides, and her temperament style to a large extent determines the final conversion rate of the website. It can be said that to the website set the tone, correctly determine and show the quality of the site, you can significantly improve the conversion of the site turnover rate.

Considerations of the temperament of the website

The website temperament synthesis manifests in each aspect of the website, for example: Website vision, site layout, website structure, website process, website copy content, she is the website synthesis embodiment, if uses the specialized terminology to express, that is the website customer experience, but generally speaking, the website temperament does not contain the product or the service specific price and the function, The customer experience is relatively more comprehensive.

Example: The key steps to improve the temperament of the website

Improve the quality of the website has three major steps, are: first, research: research company brand, research competitor website, study customer psychological behavior preference; second, Abstract: To determine the overall abstract style of the site; third, landing: Use the site specific imagery factors to the style landing. Following a recent example of the vegetable root tan------------------------------

I. Research

Ya-Bing Gift Products Company is a production of advertising pens enterprises, the company has been pursuing the cultural concept and the main core advantage lies in: Product innovation Research and development, service refinement. Under the guidance of this principle, the company after years of development, growth for the industry-leading enterprise pens, for Japan, France, Germany and other developed countries and Disney, China Telecom and Shenzhen Universiade, such as the world's top 500 enterprises and government organizations of well-known enterprises and institutions to provide excellent products. The product price is generally higher than the peer 20%-50%, from the price, and there is no advantage, but product design, product mold refinement, product materials environmental protection exquisite and delivery service precision, this is an absolute advantage.

and Ya-Bing product sales are for enterprises, to provide mass customization services, target customer groups are relatively high-end people, especially international well-known large companies, are generally corporate administration, procurement and other senior executives or bosses. They chose the advertising pen. The main concerns of manufacturers are: How about the design capability of the company? What is the production capacity of the company? is the company's product material environmentally friendly? What is the speed of delivery?

Most of the competitors in this industry are factories, no independent design research and development capabilities, no system management and cultural guidelines, the site performance also gives people a cottage factory feeling, although there are sites to do SEO and Baidu bidding, but the site's internal vision, structure flow, layout are very deficient, the site vision is mostly blue tone, Does not reflect the industry's high-end customers focus on design capabilities, innovation capabilities.

Comprehensive analysis can be drawn:

1, how to use the site to the company's innovation, design advantages, product advantages and fine service performance? Let people feel that the company's products have unique advantages and value, selling high prices are value for money or even value of the feeling and information.

2, how to let the company's website has a distinctive personality style, and peer compared to have significant visual differences, can make people remember this site all of a sudden, and that is a trustworthy, reliable company.

3, how to target the high-end people, so that the site to cater to its taste.

Ii. Abstract

Through the above analysis, we have to abstract, we can use a few words to explain: different, high-end, design ability excellent, not just a processing plant. The website must reflect these factors.

Iii. Landing

Now need to be based on the abstract keyword, combined with the specific situation of research and analysis to carry out the planning of the site landing, the landing of the planning of the implementation of the main site vision, site layout, site structure, website flow, website copy content.

1, the website tone: Most of the competition site is blue as the main color, then we want to be different, do not use blue, after discussion, the site to use red, red and more intense stimulus, can improve the conversion rate from visual psychology.

2, the site layout: to highlight the company's design capabilities, from the simple sense of manufacturing plants, it is necessary to use a number of simple visual elements with design performance

3, the website structure and flow: Through the logical navigation design, elaborated clearly: what does the guest do? What did Jacob do? What does the customer say about the core strengths of Jacob?

4, the website copy: The style of the website copy needs concise, the atmosphere, outstanding company's product superiority, the design superiority, the service superiority and so on, does not need too many adjectives to decorate. Content typesetting beautiful atmosphere, at a glance. The use of small headings in the way to highlight the specific focus. At the same time, according to the advantages set banner chart.

The final design of the draft as shown below, interested can go to www.yuanzhubichang.com actual contrast view. Need to explain: the site temperament style planning is actually a complex step, need to synthesize a variety of factors to carry out, and sometimes need to carry out a variety of factors to weigh the contrast, or even encounter various factors of confrontation, need to make a variety of compromise balance or select the focus of performance.

This article comes from: Vegetable root Tan Network Marketing planning Organization http://www.cgt88.com, copyright, if you need to reprint, please indicate the source link address, thank you for your cooperation!