Absrtact: Most of the Web site search traffic from a single search times are not many long tail keyword is almost every SEO know things, the more large and medium-sized and portal Web site, long tail word flow accounted for the heavier. That's why a lot of SEO has been shouting to pay attention to long
Most of the site's search traffic from a single search is not much of the long tail keyword is almost every SEO know, the more large and medium-sized and portal Web site, long tail of the word flow accounted for the heavier. This is why a lot of SEO has been shouting to pay attention to the long tail words, to constantly expand, to optimize the long tail word keyword. Long Tail keyword Mining is also a more tedious work, but also need to do things for a long time.
Generally speaking, the extension of the long tail keyword has the following kinds of ways:
1, Baidu dropdown box and related search
Baidu Drop-down box by the hint can also get some long tail keywords, these words will allow users to a large extent direct search, so also has a certain amount of traffic and transformation effect, the same as the relevant search. However, because the dropdown box is a monomer search, the expansion is small, it is not suitable for the large number of long tail word expansion.
2, Flow statistics tools
This is second only to search engine background keyword and a large number of acquisition of real and valuable long tail word method. With the help of the website traffic Statistic tool, not only can analyze the source of the website traffic, but also can analyze the user's specific search behavior, namely the user is through what search word enters the website.
3, customer service software
Website common customer service software, such as business, 53KF, music and so on to provide keyword download tools, this is definitely the user's real search keywords, and has considerable business and transformation value. Of course, this is a large part of the background flow statistics tool with the keyword overlap, can be used as a filter keyword.
If you can, these customer service companies have a keyword library, may wish to try to come over some, expand the site's own keywords library, not beautiful!
4. Question and answer platform and professional community
Like Baidu know, search and ask, Tianya question and answer these comprehensive questions and answers platform, all walks of life question and answer will have, although full of a large number of promotional and advertising questions and answers, but there are a large number of real user questions and answers, so a large part of the long tail Word may be our brainstorming, is the search engine background keyword tool and the flow statistics background keyword Excavation after another big long tail word expansion method.
For example, in Baidu know search for a target keyword, there will be a lot of questions related to this keyword, and through this many related problems to search again, there will be more questions about this keyword, so the cycle, the use of long tail keyword resources are endless.
Some professional communities or forums, such as 39 health, are the best places to look for keywords in the healthcare industry.
PS: The above 4 methods can also be done by a simple script program to complete, which saves a lot of manpower and time, to batch mining long tail keywords to bring convenience.
5, search engine to provide webmaster tools/keyword Tools
Google Webmaster Tools and Baidu's Phoenix Nest bidding keyword query has to expand the function of the keyword, in the domestic, webmaster and SEO are mainly Baidu, so Baidu bidding background keyword relatively important, the number of search and expansion of words is relatively true and reliable.
6, webmaster tools and keyword software
At present webmaster tools like the home of webmaster, love Station network, webmaster Helpers have similar keywords to expand the query, and give the keyword Baidu index, search volume and optimization difficulty, to a certain extent also can expand a certain amount of keywords.
Some key words to expand software, such as gold, fly, and so on, will be expanded according to key words, and produce some Lenovo words, can meet the requirements of the webmaster in quantity, but there may be a large number of useless or meaningless meaningless keywords.
7, split the combination
The site target keywords in a certain form of split, and then in the arrangement together, producing large quantities of long tail keyword is a common practice of many sites, although it is not like search engine background, traffic statistics and question and answer platform of these three kinds of keywords in the authenticity and value of the high cost, But also can get a large number of keywords, a full range of keywords cover, is a comprehensive net-type expansion method.
For example, to do primary and secondary school counseling site, according to the region, grade, subject, unit chapters, fees, main keywords, etc. to classify, do tourism, according to the city, attractions, a few days tour, cost, etc. to split, and then put these keywords arrangement combination.
8. Brainstorming
Brainstorming is one of the most straightforward keyword expansion methods, but unfortunately artificial limited, can think of very few keywords, so it is not appropriate to expand the long tail word.
9. Other methods
For example, to competitors to view the site, can be self-made some crawlers to the opponent's website Long tail word crawl over, to go heavy, screening and so on, stored in the keyword library. Or the use of Baidu Index, search the list of these tools to collect and expand some long tail words.