From Cloud warehouse and community outlets to enhance the electrical business shopping experience

People, born to die, can live sober and calmly, similarly, have sharp business sense of smell, just know the road of the future. Ali General Staff Zeng once said that the so-called strategy is to stand in the future now, if we can calculate the retail pattern after ten years, then more understand what should be done now. This article from the electric quotient shopping experience two big insufficient forecast future may enhance the user's electric business experience from the cloud storehouse and the Community network two aspects.

Two defect pain points

The retail structure towards lower costs, better experience the direction of development is the same truth. At present, there are 2 obvious defects in the electricity quotient, if the improvement, it will obviously reduce the cost and enhance the experience.

The first part is that the circulation of goods is too messy, the Chongqing area of a product a total of 70 a day on Taobao, the 70 products may be from the country 25 different regions to Chongqing, such as one of the goods from Ningbo shipments, after the courier door-to-door delivery, Ningbo, after sorting sent to Hangzhou, Hangzhou, after sorting sent to Chongqing, Chongqing sorting post to the distribution station, and finally by the distribution station sent to the user's home, this process does not toss it?

The second is the last kilometer distribution, the customer each purchase a package will pay a freight, a community a total of 70 parcels a day, by 6 courier companies to send 6 courier to the doorman, small supermarkets and customers, most of the courier will not be delivered upstairs, usually call the user downstairs to take their own, 5 minutes without appearing then immediately disappear , each package needs filler and carton packaging, if the guard on behalf of the collection once the goods damaged and lost difficult to find responsibility.

Cloud Warehouse and Community Network

These two are accustomed to the bad process can actually improve, Zhang Chenyong that the future of the electrical business Logistics system will join the "cloud Warehouse" and "community outlets."

Large data forecast a certain area of a product sales, according to the forecast of the manufacturers shipped goods to the Cloud warehouse, a customer order the different merchants of all the goods will be unified delivery from the Cloud warehouse, only to receive a distribution fee. A region user ordered goods will be unified into the transit box centralized delivery to the community outlets, after the customer to the Community network pick-up, or community network co-ordination centralized delivery.

The Community network is closely related to the online platform, undertake the promotion, logistics, payment, after-sale and other functions, the use of community outlets to achieve the debris shopping experience (after interpretation), the goods without cartons and filler packaging, through the transit box unified distribution to the DOT, by the DOT Scan Commodity bar code, this can not only save packaging costs, and transit box distribution, the goods more secure not easy to damage, not easy to steal.

To join the "cloud Warehouse" "Community Network" logistics model and the current mode of logistics compared to transshipment links less goods, lower delivery costs, faster delivery, centralized delivery of goods to the Community outlets, customers in different shops to pay only one delivery fee, customers to special outlets to pick up (or distribute) experience better, It is not easy to damage or lose the package, and the community outlets also make the after-sale experience simpler.

Analysis of Cloud Warehouse

The problem with the "cloud warehouse" is that there is limited capacity in the regional warehouses and it is impossible to have all the products. So the future can forecast sales of goods into the regional warehouse, consumers order from the regional warehouse delivery. Future unpredictable sales of goods through the Intelligent Backbone Logistics network circulation, similar to the rookie logistics model.

Rookie logistics want to build intelligent backbone Logistics network, integrated logistics company, express Company to a system, with orders to make princes, online merchants the most densely built logistics park, large data collaboration optimization pick-up, sorting, trunk transport and the last kilometer distribution, simply said that the logistics companies are all integrated, the same network orders increase, Bring efficiency improvements and delivery faster. Zhang Chenyong that when the rookie logistics established, will be in the Logistics Park Building Cloud Warehouse, the local high sales of goods into the warehouse delivery, the overall efficiency is higher.

But the current "cloud warehouse" construction is a bit slow, reason: One is the last kilometer community network centralized delivery mode has not been established; the other is that the cost of the warehouse wildcard is higher; the third is the domestic channels scattered, the purchase price is not uniform; Four is the express company has been relatively strong, rookie network to integrate express company into the intelligent backbone is not easy.

A brief analysis of Community network

"Community Network" The main purpose is to solve the last kilometer distribution, Ali engaged in Amoy a stop, yes Amoy, rookie station. Jing Dong and Tangju and other convenience store cooperation. Suning, step-by-Step advanced retail enterprises have launched a network booking service. Shun Fung established a hey shop, Shentong, Chengtong, etc. also have a lot of offline cooperation shop. There are 2688, large warehouses, receiving treasure, cat house, etc. also from the community outlets to try to start a business.

Taiwan and Japan's online purchase orders in most of the convenience store to complete the last kilometer distribution, high efficiency, good experience. But it is difficult for domestic electric dealers to integrate the Community network resources, one is because the domestic many couples supermarket, disperse disorderly, the integration difficulty is big. The second is the integration of the key is the crowd orders, and domestic Express company competition, in the upstream order Taobao control of the situation, not willing to the last kilometer of the network is controlled by the other side, more competition than cooperation. Third, consumer habits need time to change the process, at present, in fact, many community guards and supermarkets become the de facto pick-up point, consumers for the regularization of the pick-up point is not strong demand.

Zhang Chenyong that in the current environment, the Community network can not simply become a network to buy goods points. Should change a train of thought, the pick-up point into the whole system, set up to undertake promotion, logistics, after-sale, community O2O, solve the consumer pain point of the new community outlets. Not in the traditional convenience stores on the basis of integration into the pick-up point function, but according to the characteristics of the network to establish a dedicated community network, to light the priority, a region of the establishment of a point, step by step to occupy the market. Zhang Chenyong concept of the Community network has the following characteristics:

The first feature is that the community-owned business can solve the consumer pain point, and online business complementary, can support costs. Fresh shopping Traditional main channel is the market and supermarkets, for many residential areas is not convenient, is the consumption of pain points. Zhang Chenyong that the community outlets entities operating fresh fruit products, using the app reservation, integration subsidy and other methods to enhance attractiveness, increase sales forward circulation to promote the development of fresh fruits and vegetables stores in the community. Fresh fruit is just needed, pure online platform is difficult to operate, the entity store operating fresh fruit, online business standards and the combination of products, more attractive to stick customers.

The second feature is the line to get through, so that the real point of the actual network to promote the value of the promotion is always the pain of the electric quotient, high flow costs, consumer advertising immunization. The author conceived a set of online integration subsidy offline entities to promote the way, specific to see "community O2O platform how to monopolize the user 70% demand."

The third feature is mass order centralized distribution to create fragmented shopping, mobile and PC electric dealers have different characteristics, do not consider the distance and postage, any arbitrary one-click shopping at any time is more in line with mobile electric business characteristics, about the debris shopping can be searched to see "How to use convenience stores to build mobile electrical business debris shopping."

The fourth feature is the integration of Community O2O services, community networks established in residential areas, its boundaries are community, so can be based on the entity network to introduce Community O2O Services, the use of integration system to establish business alliances and evaluation and supervision system.

The fifth feature is the introduction of the ultimate experience partner system, the domestic couple supermarkets more than chain convenience stores, the scale is not necessarily economic, the establishment of incentive system to achieve the ultimate experience of community network is necessary, about the ultimate experience of partners can be searched "retail O2O how to create the ultimate experience."