The hotel's Liu Changbo, originally a game of Chengdu's mobile internet entrepreneur, rushed to the top of the App Store (Apple app stores) travel soon after it was released. At present, the application of the user reached the millions, but also won Kai-Fu Lee's founder of the Innovation Workshop investment, the innovation workshop in Chengdu, the only company to invest.
and Liu Changbo to the future of their planning, not limited to the hotel reservation field, he and his own entrepreneurial team to develop a variety of products, want to give their users when traveling to provide a consistent service.
Market: 100,000 users per month
June 2010, Liu Changbo to Beijing on business. When he was looking for a hotel in his mobile app, why not make this cake himself?
So, Liu Changbo and several of his colleagues developed the hotel's people, mobile phone users can use this software to find their own location near the hotel, and can quickly book stay. One weeks after the release, the hotel reached the first place in the App Store travel category, with about 100,000 downloads per month.
Their income is based on the rebate model, that is, to provide services to customers and to obtain sales from the business division. As a means to attract users, hotel Tatsu people from the Merchant division, in return to the form returned to the user. Liu Changbo told reporters that he currently does not consider the profit, now their pursuit of scale is greater than the pursuit of profit, they do is to enlarge the user volume. "In the current revenue model, profitability is a good thing to achieve," he said. ”
Investment: investment in innovative workshops
In fact, hotel talent is not the first application developed by Liu Changbo. As early as the end of 2009, Liu Changbo set up a flower interactive company, operating a "video of the talent" of the application software.
Two months after the release, the hotel reached the investment of Kai-Fu Lee's innovative workshop. His entrepreneurial team moved to Beijing for six months to accept the incubation of the Innovation Workshop. "Its platform has a variety of functional departments of experts, and they communicate, get feedback is very high efficiency, which is very helpful to the start-up companies." "Liu Changbo said.
October 2011, the move-flower interaction as a start-up company with more than 10 people, followed the innovation workshop back to UESTC recruitment. "We are able to get into UESTC recruiting, which is not conceivable by the general start-up companies." "With the aura of Innovation Factory, Liu Changbo can strive for the best human resources for the company to continuously inject power innovation."
Talk about development: series products Lock Users
Hotel Liu Changbo has become a major source of income for the interactive movement, but it wants to provide a consistent service for users ' travel. "Now we travel, often in the hotel when the hotel to the people, check the flight of the time with the steward, search the restaurant when the public comments." "Liu Changbo that the user experience is fragmented between these fragmented products.
In addition to hotel people, move Flower Interactive also released a new version of the video, train tickets up to the people and a taxi to reach the people will be on the line, one of the new-listed video of the people, currently in Shanghai can be in the mobile phone booking and choose a seat, so that users avoid the trouble of queuing in the cinema. Liu Changbo told reporters: "We hope that in a year, such services can cover most large and medium-sized cities nationwide." ”
Liu Changbo that their advantage is that they look at the product from the user's perspective. Liu Changbo believes that as long as to meet the needs of users, can be a good lock on this part of the user. Zhang Ruirui Reporter of Huaxi Metropolis Daily
Business ID
Market positioning: The main tourism travel smartphone users
Business model: The release of smart phone applications, from the merchants to get the rebate, and part of the return to the user, in order to enlarge the size of users, to obtain more rebate.
Entrepreneurial goal: To provide users with a consistent travel services, including eating and living, travel and shopping entertainment
Entrepreneurial sentiment: entrepreneurial you insist, as long as you can find ways to persist, or large or small always make some achievements. At present, the internet giant companies have a very bumpy period, if not survive, it may have disappeared, but if it survived, the road will be more and more wide.