How to use watercress to promote group buy navigation website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

A well-known promotion of people to share the network to promote the 4-style dragon, the last type is "to find suitable for your website promotion model, and to achieve the ultimate", recently in the promotion of "Happy028 Happy Group Purchase" site, by the predecessor of the words tried a lot of methods, such as SNS (mainly happy net, Renren), QQ Group, blog and other ways to promote , finally or feel the channel to promote better quality, the overall "cost-effective" high, that is, a day to spend a little time for channel maintenance and promotion, can be taken to other channels to achieve the effect. Some days ago, Wu Feng and everyone to share the promotion of watercress "Wu Feng: How to use watercress to promote your site", near the section through the accumulation of watercress experience and precipitation, and mastered a number of new skills, Wu Feng combined with group buying navigation site features and watercress Channel promotion mode to share the experience.

First, group buying network, group buying navigation network development momentum is rapid

2010 can be said to be the first year of group buying, group buying sites all over the country suddenly sprung up, according to the relevant data show that the site has nearly thousands of homes. It is reported that the Ministry of Commerce directly under the China International Electronic Commerce Center is expected to be released at the end of October and trial China's first "electronic Commerce Credit Certification Rules", a new thing in just one year to allow the relevant departments to introduce a policy, can be seen the rapid development momentum. What is the Holy Group Buy, group buying is actually a group shopping, refers to the understanding of the consumers or do not know the united, to increase the bargaining power with the merchant to obtain the best price of a way of shopping. Because the price is super cheap, in addition to love is a human nature, resulting in a lot of people flocking.

Let's take a look at the news, "How can an order be born in less than 1 seconds!" September 25 is iPhone4 China's starting day. The same day, the domestic famous group purchase website Shanghai Station, launched a 0 yuan snapped up "China Unicom iPhone4 contract Plan" 300 yuan initial preferential activities. Participating in this event will receive a discount of $300 under the market price, and after successful entry into the contract scheme, there will be a chance to receive iPhone4 free of charge. The purchase information has greatly stimulated consumers ' buying enthusiasm. In the end, the group bought the site at the same time the number of online users more than 1 million people, still less than 42 hours to sell 160,000 contracts, sales and order volume are at record highs. The marketing miracle is just the tip of the iceberg of online group buying energy. Previously, the glutinous Rice Regiment once sold 150,000 movie tickets, the record is splendid.

All the above results are unexpected to many people. No wonder the president of a group purchase exclaimed "Internet development to now, this is a really exciting business." This exciting business has spawned thousands of buying sites in the past few months. and the new website business, also from the original more than 10 single, dozens of single, surged to tens of thousands of people snapped up the fiery scene.

Similarly, with the group buying site in the Chinese market, the outbreak of growth, and related to the group buying navigation site also rapidly developed. If you have a prosperous group buying market environment, group purchase navigation site will also be a bright future. However, according to relevant sources analysis, the future Chinese group buying market pattern will be a big change, group buying may not be more than 5, a larger number of group buying site will go vertically, affected by the group buying site to make money navigation will be a lot of dead.

At present, in China, the average day to generate 3 to 4 group buy sites, Group buy network is blowout rapid development, group buying navigation site is more and more, with the number of increase, competition, group purchase of the promotion of the site to promote the people to bring great challenges.

An analysis of the development of China's online group buying market

Second, group buying site suitable for the promotion of watercress

Most of the Chinese group buys websites imitate the US Groupon Group purchase website, but more interesting is the Chinese and American buys the user to have the huge difference, especially participates in the group buying Netizen's income, the American buys the website Groupon's user to have the high income, the young female mainly, but the Chinese group buys the main force is , with groups aged 20 to 45, household income and personal monthly income are much lower than in the United States.

Through the above analysis found that in China, group buying and watercress user group is surprisingly consistent, in the watercress promotion of shopping site is simply natural seamless. What kind of Web site is Douban? Douban is the creation and sharing of content through the user, forming countless a common topic of the circle, and then form a huge friend community. Douban is currently involved in the field of individual reviews, reviews and music reviews as the core of the exchange of content, to form a series of recommendation mechanism. The use of watercress itself to promote the characteristics of the circle is a group purchase site A very good way to promote.

White collar and students are the main force of group buying

Third, the use of watercress circle to promote

Spread in others ' circles

Find related circles. Take "Happy028 Happy Group purchase" to promote as an example, through the Vest account (set up a vest account needs a certain skill, please see Wu Feng another article "Wu Feng: How to use watercress to promote your site") Landing, click "My Team", appeared "watercress Group search" function, you can use the word "Chengdu" to search , search completed, you will certainly be startled, there are about 9,600 circles, are Chengdu's en.

Select "My Team", appear "watercress Group search" function, input relevant search words, such as "Chengdu"

Plus circle. The circle cannot be too blind, not to see the circle on the add, must pay attention to the skill, must follow certain principle, first observes the circle number, surpasses the thousand member group joins to have the significance, but discovers "Chengdu" the circle, the tens of thousands of members circle many, according to the situation, proposed first adds more than 5000 people's circle; Also look at the active degree, you can view yesterday's posting volume, if the circle of silent users too much, even if the tens of thousands of members also did not use a; look at the quality of the post again, you see inside the post ads are not, too much do not add, too much advertising places, will cause users disgust, and look at the user's reply, but the reply is also active one of the measures.

Chengdu Circle Many, close to 9,600

To do "title Party". Don't be too conspicuous in the title, too much advertising, easy to be deleted, similar to the title "only 68 yuan, the original price of 915 yuan" leisurely the volume of the Ktv "singing," The Post, will die no doubt, advertising is too thick; When I first started doing, it was the direct advertising headlines, often deleted posts. Later became clever, the title is hidden very well, for example, modified to "weekend so boring ah, who accompany me to sing a song", because the identity is a beautiful woman, people can not and beauty a piece of happy, so easy to click into, and not too cause the attention of the Circle master; and send an ad to multiple laps, you can try to change the title slightly, Do not arouse the attention of watercress.

The title above will not cause the attention of the circle owner

When the enemy enters my retreat, the enemy has returned my attack. To be good at and circle the main week, hit a gun for a place, Wu Feng promote "Chengdu Group Buy Navigation" website, usually come in the morning to send the first round of stickers, after lunch after dinner, sit down to check the morning Post, see whether the post is the main ring delete or sink paste, found to be deleted on the hair, the sink affixed directly to the top, top to the front the better; There is a general account in the watercress posted three times, watercress is considered to be a robot in the operation, the back of the post will need to enter the verification code only line; the more later, send a paste into the verification code more, it does not matter, is the trouble point, you are not mistaken. In the watercress to send ad stickers, the circle of the Lord to give you to delete, almost do not seal your say, the number that is not even more, so you dare to send it, the most is deleted post it, you insist on posting for one months, according to a certain regularity rain or shine, finally, the estimated circle of the Lord also take you have no temper, You might end up with one eye closed and one eye open to you.

Three times after the post, watercress requires you to enter the verification code

Five times after the post, you need to enter 2 times verification code, afraid you are a robot

Build your own circle to promote

Establish relevant circles. To promote group buying website, you can try to build Chengdu "eat and Drink", "buy", "Gourmet", "KTV" and other popular words circle, in order to attract more interested in this category of users, into the lead to buy navigation site.

I'm on my turf. Everything is your decision, because the circle is yours, you want to play ads on the ads, like T who on t who, heaven and earth, you biggest, arbitrary, but want to do well, need to constantly invite new entrants, to grow popular.

Bogey Montreal ads. If you go into a circle, just step on the ad, do you still have the second time? Obviously not, you can play a long time in the circle of advertising, or occasional ad between posts can be, anyway, the circle profile has been conspicuous enough.

In the group introduction plus site links, to guide users to your site to

Watercress can also be a user to promote one-on-one, but the means of "cost-effective" very low, hard to please, in the circle to promote, send a post can let a lot of people know at once, but the user one-on-one words can only let a person know, the next person you have to high and tell, so the promotion effect is very small.

On the whole, group buying sites naturally have some advantages, because it can meet most people's price low energy to obtain their own needs of products, itself has a certain appeal, and then slightly extended to the user, can cause users to click the desire. But how to maximize the effect of the promotion, is now all of our promotional staff need to do things.

This article starts the website Wu Feng the Internet Promotion blog: http://www.wufeng168.com/(reprint please keep), Wu Feng Network Promotion 1 group: 15532207, Wu Feng Meager: http://t.qq.com/ultradev21