Innovation: Why should users pay for innovation?

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What does an entrepreneur have to pay for the cost of the time and energy they spend on innovation? Innovation is not just such a beautiful slogan and empty ideals, no one has promised innovation will certainly bring success, and never asked entrepreneurs not to innovate or die.

Users do not understand the professional technical issues and do not want to spend time and energy to understand, innovative innovation and innovation is not much interest, innovation itself has never been an attractive selling point for users.

What users focus on innovation

Users are only concerned about the product experience and use value, if their needs are met, then why care about whether the product innovation or not replication?

For the vast majority of users, this is a natural choice, choose the most suitable for their products, choose their own experience the best products, as for the products behind the various problems are completely outside their consideration.

Many entrepreneurs blame their failures on the whole environment, on users and markets that do not support innovation, but what are the reasons for users to support innovation? Why should we support innovation?

Ethical and legal issues do not require users to be responsible for them, and they do not need to identify whether their products are innovative enough or whether the services they are applying are replicated.

Innovation does not necessarily mean that users will be favored, the user's needs and interests is the most important determinant.

Users will only choose a better product

Users are only responsible for consumption, which is already their biggest contribution, they have bought a single for products and services, has provided the entrepreneurs with the flow and income, there is no reason to demand the purchase of consumer accidents more responsibility.

The market is so realistic, entrepreneurs are ideal, very sensitive, but the user is very rational, very realistic, innovation is not an omnipotent lamp, it is only a means of success and way, but it is not the purpose itself.

In addition to a few brands, the vast majority of products and the relationship between the user is only an equivalent exchange of relations, this is a simple transaction, if the replication of products than the so-called innovation has a better user experience, if innovation does not bring users a real good feeling, Is it not natural for users to choose to give up support for innovation?

From a certain point of view, the reference and imitation of innovation may also be counted as innovation, and this innovation even more in line with the needs and pursuit of users. Innovation does not necessarily mean that the user experience and quality is better, on the contrary, many times copied products are more advantageous in this respect, users are more inclined to the latter.

The market itself is the driving force of innovation

So is not the user not concerned about innovation, do not care about innovation, the road of innovation will be severed?

Even in a messy internet environment like this, even if Tencent is a big company that has been criticized for its innovation problems, there are still a number of innovative creative products that are large or small, and those innovative entrepreneurs are not cornered.

Users do not pay attention to innovation does not mean that innovation is not supported and help, their experience of product services and the pursuit of performance will not stop, whether it is original revolutionary innovation, or replication of micro-innovation, innovation in the market will continue in various forms.

Interest and market will promote innovation, innovation itself will not be because of user choice and stagnation, in fact, users are not the decisive factor of innovation, the market itself is the biggest driving force for innovation.

Users not only have no reason to be responsible for innovation, there is no need to take any responsibility for innovation, they do not pay for innovation, do not need to pay for the failure of entrepreneurs.