Insight into the strength of local PR service organizations in the world

Since 1984, the United States, Wei da PR Consulting Co., Ltd. for the first time in China to set up a representative office, the first time the concept of public relations consultancy services to China since the introduction of China's public relations industry from scratch, from small to large, China's public relations advisory services market has achieved a compelling goal. At present, local service companies have been playing an increasingly important role in corporate strategic management, media relations, brand consultation, product promotion and government external image. A leading industry expert once said: "China's public relations in 20 years to go through the West for a century to complete the development process, this is very commendable." Based on the current annual growth rate of 30, China PR and the West is only 10 years to 20 years between the gap. "China's 20 years of development to the world to paint a picture of China's public relations gorgeous colorful, showing a huge market space." Now, the most dazzling industries and companies are active in the shadow of public relations companies, it, communications, consumer goods (consumer durables and consumer goods) is the main force, automobiles, finance, real estate, public affairs are the upstart. It is understood that at present in the domestic active public relations company has nearly 6,000, in the Service category, service standards and other aspects are different, and if by service content, it can be summed up to the following three types: local PR company's three types of effective public relations companies generally this type of PR is based on the PR of the integration of marketing advisory services. When they make public relations strategies to their clients, they need to involve a lot of judgment on the market as well as suggestions for the marketing business of the manufacturers, so that their PR promotion has great marketing effect, that is to improve the brand reputation while supporting the realization of its market goal. At present, in the industry, such as Sen Bo Public Relations group, the International Public relations group are the local effectiveness of the representative of the public service agencies, they better understand the local enterprises or foreign-funded companies in the process of localization of the brand marketing problems encountered. And good at using effective PR means for the Enterprise marketing services, can help enterprises to solve more practical market problems. Sen Bo Pr won the "Golden Net Award" 2012 Most influential Network marketing special awards worth mentioning is that Sen Bo Public Relations in the network Marketing industry as soon as the "Oscar"-The fourth annual "Golden Net Award" on the win-win special award-"2012 Most influential Network Marketing special Award", And the honor of the summit is the industry has been advocating the "original point of public relations" recognition. At the same time, the industry is the most positive PR of China. Brand Management PR Company This type of public relations company mostly started early, have a certain background of foreign capital or rich foreign investment giant enterprise service experience. And in the service to the international PR, rely on international PR hundred years to accumulate industry experience and mature international customers start and international PR are competing with Taiwan. Relatively effective PR companies, they are more adept at providing enterprises with the brand reputation of the system construction. Most of its services have a certain flow, scientific, but slightly less flexible. At present, local companiesThe more experienced ones are like the blue cursors, the spiritual institutions. But in fact, there is still a part of the so-called brand service agencies are "trickery". According to the empty brand strategy from some local enterprises to take the pocket of high service costs, and the effectiveness of the service, it is difficult to comment. The development and growth speed of the local PR industry of workshop type PR company is beyond doubt. But in a plethora of local companies, the main public relations enforcement agencies or occupy the main theme. The relationship between the majority and the service business is "You say I do". And their spelling ratio of "rice bowl" is nothing more than the quality of manuscripts and the smooth degree of the channel. For these PR companies, positioning is the "press" role, or the holding of a red envelope to get everything done by the news conference. In fact, these companies continue to rely on the press to make profits, they do is basically backed by the media's physical life. Regardless of the implementation effect, from the implementation of public relations activities, because of their lack of competitiveness, there are groups of exhibition companies, advertising companies and their competition, growth of the difficult can be imagined. And for party A, its alternative is also very strong, in order to say that this kind of company relies on the enterprise's fragmented implementation of business bleak survival, and the future of sustainable development also appears misty.