Instagram two years to gold 1 billion dollars: success of the five major experience to share

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Beijing Time April 17 news, according to foreign media reports, last week, Instagram, a large number of users of the photo-sharing app was a surprising 1 billion U.S. dollar acquisition of Facebook, the Instagram team on average each person to the 77 million dollars. Although Facebook has been widely debated with such a large number of Instagram, it is still a success story and everyone can learn a good lesson from it.

So how did the 2-year-old startup work?

1. The right development strategy, do not worry about no users!

Instagram is definitely not the first photo-sharing app on the iphone platform, or even the second or tenth paragraph. But what makes Instagram truly unique is that it is very easy to use and provides real value to photographers and enthusiasts alike.

They not only add some very useful features, but more importantly, they also know what features do not add to the app, for example, Instagram has no timeline, "related photos", classification, "Find Friends by Tag" features.

However, the features they added were excellent. Instagram is not the first app to integrate photo filters, but this feature is well integrated into Instagram, very useful and simple. In addition, Instagram this app's interface is very beautiful, which makes it look and use the feeling is very good.

The Instagram development team also paid attention to details. For example, the registration page has only 3 blank spaces for users to fill in: Email address, username and password.

All the buttons on the Instagram are intuitive to use. Without your permission, photos will not be shared on Facebook or Twitter pages.

Attention to detail makes Instagram more unique than other apps, and this is important in the competitive mobile app world.

2. User = $ $ $

Instagram is completely not monetization, that is, there is no income, no money. But the certainty is that Instagram is valued by the number of users in the acquisition, and Facebook values Instagram users, and if you want to make a profit, then you just have to monetize that part of the user (for example, through Facebook ads, Or on Facebook's valuable data.

3. Correct user positioning

Instagram has been spending a lot of effort to maintain the first batch of users, and this strategy is no doubt correct.

The question they faced at the time of their operations was: if you developed a app for photo sharing, who was the first user to win? Professional cameraman? Amateur or the winner of the video game?

Later, they adopted a strategy that focused on the promotion of photographers (not necessarily very good ones) with large social circles, which were usually photography enthusiasts rather than professionals.

This seems natural, but at the beginning of the launch Instragram has been dedicated to allowing users to shoot and upload high-quality photos, not just some funny photos.

Instragram's first wave of users pulled friends from their own social circle, and it would be hard to rely on just releasing the winning photos.

Soon, more users joined in because of this part of the photographer's friends.

4. Create your Own network

Instagram's social strategy is not just to use existing social networks for photo sharing, but to create a social network of its own. It is important to make such a strategic decision when it was created in 2010, and of course it takes courage.

The value of a social network depends essentially on the user connections. The connections between users can be very close and self-contained. In particular, those relationships based on interest are very easy to monetization, as Facebook's advertising network does.

In fact, the social connections on Instagram are a perfect complement to Facebook, which is likely to be an important factor in this valuation. Another factor may be that Instagram created a new social graph for users, a threat to Facebook, which has always viewed the global social graph as its own private domain. This is likely to be an important reason for Facebook's decision to buy.

5. Create your own luck

Finally, luck is a very important factor.

Instagram is certainly lucky to have so many users, but the founders ' strategic vision is also very important.

They are very close to their users and have hired a number of community managers and advocacy staff at an early age. Instagram's app is arguably an easy flash in the pan, but they're good at avoiding it.

Instagram's founders have all opened their own blogs and often appear in newspapers, and the app is often rewarded with a variety of ratings. These channels have increased Instagram exposure. A combination of small factors combined with viral marketing via blogs or microblogs has greatly increased the probability of app success.

Overall, Instagram's success is the result of multiple factors, but it is impossible to deny that luck is as important as effort.

Other people's success may be hard to copy, but you can learn a lot from it. Knowing that Instagram has dug up gold in just 2 years is enough to get the attention of all developers.