Instant Messaging into the social key to App

Auntie from a tool application, the successful transformation of socialization, become a much-touted capital for women's health applications, showing the bright prospects for socializing App. Other App developers can also learn from this path, to achieve a counter-attack it?

Instant Messaging into the social key to App

In early June, the successful application of female health aunt successfully C round of financing 30 million US dollars, which makes mobile developers with Alexa greatly encouraged. But more for Alexa is excited, aunt? From the initial female menstrual App, successfully transformed into a female healthy community through socialization, to achieve a counter-attack, won the capital favorable.

Alexa said Auntie's success owes much to its social transformation, "We are also trying to add social features to the App, not just a tool, which is more conducive to improving user experience and viscosity, and increasing traffic flow." Value. "According to the reporter, and Alexa have the same idea is no longer just a niche, as big as JD.com's e-commerce giant this year also in its mobile client access IM instant messaging function" Dongdong " App socialization, rumors, aunt you may also join the instant messaging capabilities.

From the aunt's capital story, we can also see the distinctive path of "tool-community-electricity supplier." It is undeniable that socialization has become the only way for App to enhance user experience and enhance activeness.

From the existing socialization features, such as forums, SNS, messaging, social sharing, etc., to a certain extent, enhance the user experience of the App, but the real killer of social function is instant messaging, only instant messaging Features to help App realize the true interaction between users and users, businesses and users in order to achieve a complete socialization. From this perspective, instant messaging has become the key to Social Networking.

Instant messaging technology, high threshold, developers are hard-won

Instant messaging functions mainly in the two main scenarios of users and users, users and services backstage. Look at the types of applications urgently needed to achieve this type of barrier-free communication in today's application market, probably including e-commerce, healthcare, online education, O2O lifestyle services, travel, Internet finance, entertainment, and enterprise applications. Among them, the application of electricity category in the user's business communication with the scene has a very strong demand, and life service class App (such as businesses, real estate agents, etc.) is the user business, users of the platform to communicate scenarios.

However, embarrassed to a large number of developers is that want to access their own applications, instant messaging, socializing App has encountered no small threshold. There are two main ways to realize the socialization of the App at present. The first one is the self-built instant messaging function, which is not pleasing and time-consuming. The second one is accessing the third-party service.

"I developed instant messaging, even if the big platform providers will be a headache, the majority of small and medium developers to say nothing of it.The second option can be selected platform is also very small." Alexa think. Why access socialization so difficult?

First, high technical barriers, longer research and development cycle. For many developers, even a large platform with a strong capital background to implement instant messaging capabilities is also the first to face the technical threshold. Among the many Internet technologies, instant messaging is the crown jewel and there are a handful of vendors with strong instant messaging technology capabilities. In addition to Tencent and Ali, Shenzhou Taiyue, which exports instant messaging technology to Fetion, has a handful of others Although there are instant messaging technology, but has never been tested by hundreds of millions of users of technology and operations.

Second, the higher the cost threshold. This is the threshold for 90% of small and medium-sized developers to stay out of social transformation. A developer analyzes the most expensive server bandwidth investment. For example, third-party service providers that are already publicly-funded in the current market are already charging developers with a monthly fee ranging from $ 100 a month. "This is a standard for providing services after resources have been consolidated, which is a lot less down-to-earth than instant messaging, but still not enough developers need more help," said the industry.

Urgently need to open a professional platform appeared

How to crack App socialization dilemma? The author heard more real voices from the developer community, believing that professional, reliable, and low-cost services are the key appeal of App developers to instant messaging cloud services.

"Professional people do professional things and we do not want to make the wheels ourselves. We look forward to having a professional platform to provide better instant messaging cloud services, allowing us to socialize quickly and at low cost," Alexa said finally.

Like Alexa, I also look forward to see the emergence of professional instant messaging services platform that will benefit the majority of developers, this platform will promote the popularity of App socialization.