Line last year revenue over 500 million dollars to exceed the opponent WhatsApp

Source: Internet
Author: User
Keywords Line revenue WHATSAPP
With the change in expression to please international users, the Japanese mobile messaging application line in the total number of users worldwide has exceeded 400 million. The rise of mobile messaging applications such as line, micro-mail and WhatsApp has also attracted the attention of technology giants such as Facebook. This February, Facebook announced a $19 billion trillion purchase of WhatsApp. Facebook and others argue that mobile messaging apps are a conduit for more than 1.5 billion smartphone users worldwide, as users are increasingly using smartphones to connect to the Internet. Unlike WhatsApp, line has already provided users with a range of services, and in order to enable users in different countries to accept their services, line constantly adjust their services. Line chief operating officer Takeshi Idezawa says we see line as the smartphone portal. The United States and other countries will be our priority development market. Outside the Asian market, line has become popular in countries such as Spain. Thanks to successive recessions, Spanish citizens want to reduce their mobile spending. Line said the company currently has 16 million registered users in Spain. The number of smartphone users in Spain was 24 million in 2013, according to comscore, the Internet traffic monitoring agency. Line is equally well represented in the Latin American market, which currently has 10 million registered users in Mexico. To gain a foothold in the US market, line last month began advertising on some Spanish-language television stations in the United States to attract Hispanic users. If it works, line executives say the company will then be able to roll out its advertising campaign in the US. Eric Cha, an analyst at Nomura Securities, Eric Cha that the mobile messaging application market is now in the three-strong competition, with every company Gongchenglvede. BNP Paribas analysts estimate that the current number of active subscribers to the line is 175 million, behind WhatsApp, which has 465 million-month active users, and a micro-letter with 355 million active users. However, with the main focus of micro-credit users in the Chinese market, line about 85% of users in overseas markets, including Thailand, Indonesia and other Southeast Asian countries. Line's current earning power is stronger than that of its competitors. Line last year revenue reached 51.8 billion yen (about 505.8 million U.S. dollars), far more than WhatsApp 20 million U.S. dollars in revenue. While WhatsApp claims that it wants to keep its services away from ads, games and other gimmicks, line is earning revenue through a range of services. In the fourth quarter of 2013, line about 60% of the revenue came from the mobile gaming business, and another 20% of the revenue came from sales figures. Line each containing 40 expressions of the set price of about 1 dollars. Line has been officially launched this year by the Mobile business application line Mall, allowing Japanese users and retailers to sell goods through the app. Line also plans to open the expression market to overseas artists this month, allowing them to share revenue with line through sales expressions. In addition, line also plans to launch a music streaming service soon. In addition, line also collects fees for businesses that open official accounts, allowing them to conduct marketing campaigns on line. These businesses include Coca-Cola, the international chain of convenience store Rosen and other companies. Line launched its official account service in 2012 and began charging companies to open official accounts. Last December, line in Thailand, with its marketing services launched a number of flash-shopping services. The company said that as line continues to launch new services, it is expected that the future corporate revenue will be a sharp jump. However, he did not disclose the company's set revenue targets. Some market analysts believe that micro-mail, line, and KakaoTalk focus on providing more services to users, which will help them grow more space than applications focused on providing a single messaging service. Macquarie Securities predicts that if the application market continues to grow at its current pace, revenue will reach $7.5 billion trillion by 2017, with a micro-credit revenue of $10.6 billion trillion and a WhatsApp revenue of $3 billion. Given the challenges of expanding into the international market, some in the industry expect line to follow WhatsApp's search for bigger backers, or an initial public offering. Line parent company Naver has previously said the company is considering splitting the line to allow its listing. But line executives did not comment on whether the company was listed and when it went public. But line executives denied the idea of selling out. We don't think we need partners at the moment, said Ze. If we think that having a partner is the necessary condition for us to become the world's first, we will consider it.
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