Link Decoy Design

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Hi, I'm hongtunet. These days I am looking at a very good book "actual combat SEO", inside the content to I feel a lot, for the rookie level of my role is really not small. Today I'm going to share some of the good stuff with you: teach everyone if you design link bait.

If the link is active links to each other, link bait is single link lured. Because of the importance of links in search engine optimization, more and more of the optimizer has begun to pay more attention to its value, and the following links attract strategies are enriched.

First of all, we have to understand what is the link bait?

Link bait refers to the behavior of attracting external import links through content or resources. Notice that the link bait sounds like a bad word, and it's actually a perfectly reasonable way to build the best external link that both the search engine and the user has accepted, and Matt Cutts has recommended link bait in his blog.

With the rise of mass links several years ago and the demise of mass links in recent years, search engine optimizer want to obtain high-quality, high number of external links, in addition to using link bait, there is no good way. Here are some effective ways to link bait:

Sharing function and link bait

The recent rise of SNS to link the construction of the bait added a fire, the relevant functions of SNS, can well establish external links--sharing function is a function of SNS, but also the most easily accepted by visitors, the most easy to see the effect of external link building a function.

The so-called sharing function, that is, netizens can be their favorite, willing to share information to others, through a platform together, recommended to have the same preferences of other netizens or friends. This kind of spontaneous link construction is carried forward after the SNS concept appears, it not only can increase the external link, attracts the flow, moreover this kind of sharing behavior originally is very humanized, causes the user experience to be greatly promoted. So, now from mainstream website to ordinary small website, almost all support share function. The sharing function here is divided into two parts:

Share features on the mainstream web site, as shown in the picture:

The sharing function in the CMS system, as shown in the figure:

copy function and link bait

Copy here, not the kind of in the Web page to provide a button is not the so-called simple CTRL + + (click to copy the current page link, and then implement the forwarding function.) , but refers to a way to link the bait, that is, after copying the content of the article automatically add the current page link.

The use of such a slightly "malicious" approach is determined by the characteristics of the network, but also by the "moral" problem.

This copy of the content automatically linked to the method, applicable to the content of the high quality of the site, from the actual effect, the increase in external links to promote the role. Here to add a link to the method you can refer to "actual combat seo", here I will not say more.

Resource-type link decoy design

The so-called resource-type link bait is to publish some valuable resources in its own website, such as industry reports, useful tools, etc., to meet the needs of visitors at the same time, let visitors actively build links to your site.

Under normal circumstances, the more commonly used resource-type link bait can be divided into article reports, tool Plug-ins and other types.

Use valuable industry articles and reports as link bait

For example, publishing a soft article on A5 adds a link to the Nanjing website optimization, often viewed as a link bait, in the name of its author (Grand Internet). This soft article is included after the requirements of some users, they will spontaneously reprint these articles, set up to point to the external links to these articles. On some high platform (such as A5,W3SO) release Soft Wen is a good choice, others see the soft text will be reproduced to their blog, this is common and the effect of better link bait.

The picture is Admin5 on the soft article release

Link bait with useful and free tools, code, or Plug-ins

network resources are extensive and also free and shared, so if you have some free tools and code, you might as well use it as your own link bait. Using free tools, code, or Plug-ins as link bait is the most effective and operable method.

Here we use the image to analyze the small plugins on the web of the next Dream official:

Baidu News, advertising management, station news and other woven dream network in small plug-ins, so that users in the use of these small plug-ins at the same time these links will be brought. Need to note that the use of resource-type link bait, should pay attention to the "degree", do not malicious, blunt to join the link to avoid users disgust.

Four, topic-type link bait design

The so-called topic-type link bait, is to create, follow a certain social, industry hot spots, with eye-catching way to attract users, and cleverly to guide, the formation of link bait.

Follow hot spots, create the topic, for example, you can ask some hot topics in Baidu question, and then wait for everyone to answer, as shown:

We can use a one-answer model, so not only Baidu included in your question also contains the answer you want, but also will be more easily accepted acceptance.

Attract eyeballs and links with ideas and ideas

There are many ideas to attract attention, such as the anti-Baidu Alliance, the anti-Google Alliance is enough to attract eye-catching ideas, regardless of their true purpose, at least as a link bait, such ideas are excellent, as shown:

V. The design of active link decoy

Essay Activities

A game that needs to be voted on

Technical competitions

In addition to the common link bait method above, there are some more clever link bait construction methods, search engine optimizer can pay close attention to the industry trends, learn more effective link bait method, and apply it to their own website optimization. I wish you have learned this article, you can successfully design your own link bait. The above part of the content from the "actual combat SEO" at the same time combined with their own some points of view summed up, here I hope you can shoot bricks. This article from the Grand Web (hongtunet), Nanjing website Optimization (www.hongtunet.cn), Welcome to reprint, reprint, please keep this link, at the same time welcome everyone add me qq:827445759 together to study and discuss, thank you!