Min Tao: Some ideas about hospital network Marketing

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Members of the network of medical colleagues, you are good, I am a member of the Association of Wuhan SEO Min Tao, I since 2011 Yuan month officially into the medical industry, the hospital's network marketing before and not too much contact and understanding, but with their own years of building stations and Web site SEO experience to operate, After nearly nine months of continuous learning and practical operation, I began to understand the hospital network marketing habits and basic operating ideas, now share with you, hospital network marketing is how fast and effective.

The main layout of the hospital network marketing: its own website operation, auction promotion, advertising cooperation, activity Group purchase, Word-of-mouth Marketing, and so on, let Min Tao give you a detailed sharing of various hospital network marketing in each link.

First, the site's own construction, content Maintenance, ranking SEO, and so on, then explain several points in this respect:

1, about the hospital website article request

As a hospital network marketing people know that the medical site keyword is very much, and many words competition is more intense. The long tail words of the website are mainly to use the page to do the ranking, inside the page to have the rank of course also needs to have the condition, the website title, the description, the keyword whether contains the key words, the website article whether can solve the user the question (this very important, relates this page whether can maintain the rank), but also has the entire page keyword density question, Whether have done it, if the above are done very well, has not been the corresponding rankings, then we should consider the article to do the outside chain?

2, about the hospital website link construction

In the above mentioned, the medical profession keyword competition is intense, wants to obtain the ideal rank, the link construction (outside chain, inside chain) is necessary. Internal chain control the direction of the weight of the site, reasonable control of the internal resources of the site is not only more conducive to spiders crawling inside the site and the Site keyword ranking is also very useful; outside the chain to get more external sites to their own site to vote and get the search engine recognition, can get the recognition of the search engine, ranking also needless to say!

3, on the hospital website keyword choice, and for

Medical Web site has a lot of keywords, some are the industry's top words such as plastic, people, such as the keywords competition is very fierce, do not want to use the new station to do the ranking of these words, it will hit the hospital network marketers themselves self-confidence. Keyword trade-offs, within our means, the new station we can focus on regional keywords, less competitive long tail keywords, step, according to Baidu's regional search advantages, we put the region's top three keyword, then the region to search the top words we are also very likely to the first. In addition, we are doing keyword optimization, must have a plan, step-by-step implementation, from easy to difficult. This is important because once you don't have a plan, you'll find that even if you do a lot of things but don't do anything, it's equivalent to being unproductive.

Bidding promotion in hospital network marketing

Now do not do bidding promotion of private hospitals are not many, this industry is the case, Baidu's 44% of the bidding revenue from the medical industry, which with the search engine for the medical industry, the pressure of SEO has a great relationship, you do not do, others search your hospital name results Promotion link appears to be a rival hospital ads, So do the bidding is also forced and comparison of the practice of burning money, may start some bad, with the hospital consultants, the skills of the bidders and the continuous promotion of the leadership of the strong support, through the bidding or can make money, of course, a loss of a few.

Iii. advertising cooperation in medical network marketing

We know that medical advertisements are very strict in traditional media, formalities Xue Trouble, medical network advertising is not the same, the approval of ads only with you to cooperate with the site, they have the quality of advertising issued, such as a national hospital can find similar to 39 health and other Third-party platform ads, Each place to find local traffic is relatively large, more popular large-scale portal cooperation, such as the Great Chu network in Wuhan, Jing Chu network. This can be in the short term to obtain a certain brand influence, consulting volume and benefits.

Iv. the activity group purchase in the hospital network marketing

At present, some large group purchase website Life Service Classification has many hospitals to hold the group purchase, most of the health screening, beauty care, such as mainly, but even if not make money is not a loss, but also for the hospital to bring visibility, brought the hospital traffic, brought the site's visit, one at a time three.

Five, hospital network marketing in the Word-of-mouth marketing, rational use of third parties, rapid promotion of brand awareness

The current classification of information, such as third parties, hit the fiery, and do brand word rankings are also good, for their own weight is not high site, we can take advantage of these resources, quickly seize the front row, enhance the brand advantage. In addition to the classification of information, Baidu products are also good, as long as not too much advertising is no problem, and can be linked, although a lot of classified information site information content in the link can not point but for the increase of the chain of the site can still play a certain effect.

Today, some ideas about hospital network marketing are shared here, Min Tao want to work with the hospital network marketing people to emphasize that, do not rely too much on the search engine, try several channels, the search engine will sometimes really ventilation, network marketing personnel should have a good mentality, adhere to do normal hospital station, reasonable optimization, God will have horses. In addition to the mentality is also the implementation of power, Light said not to do, optimization is a long-term tedious work, tolerance of living loneliness, perseverance, have the right direction, from the success is not far. There is the idea of open some, no Baidu search engine, such as your hospital network marketing How to proceed, so the third party to promote the way you are a good choice, Min Tao Prudential to pay the network of various elite friends, but also welcome to reprint when you keep my Wuhan seo (http://www.mintao.net/) Small station link, welcome in Min Tao Blog message, your little thought may be our success on the road of a beacon, welcome to Pat Bricks.