Mobile Internet Blowout Development mobile phone game in charge of entertainment banner

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Mobile Internet in the 2012, the development of a blowout, its internal pattern is quietly changed, vertical, entertainment as the entire mobile field in the future trend. Recently, the well-known mobile phone download platform service provider Fei nine Days Technology Co., Ltd. released an important report-the second half of the 2011-year mobile gaming and application software download white paper, through the statistical data on the current mobile Internet market interpretation. For the change of the mobile interconnection pattern, the development direction of the game world and how to innovate appear especially important!

Mobile interconnection pattern began to change, desktop PC market has become increasingly saturated, more and more traditional internet companies have moved to the field of mobile interconnection, the Giants have come into play for the rapid development of mobile internet has laid a foundation. Social networking becomes a theme in the mobile internet age.

According to Du Mugang, vice president of technology, the first half of 2012 Android game users download rankings, leisure fun, interactive games, sports cars accounted for 20.04%, 14.14%, 11.96% respectively accounted for the first three, "It is worth noting in the user's choice of game packet size, Android is ranked below 20M in the top 10, while iOS users are less sensitive, with 200MB games taking the first place in the app list, while 200MB games are unthinkable on Android.

It can be seen that entertainment has become one of the basic attributes of mobile domain, and mobile gaming has attracted more and more attention as a popular entertainment industry. In this respect, Guangyu game Vice President Chen said that the hand tour in the industry has long been optimistic, this year all of the industry to invest in the market potential is very large.

Actively occupy the international market and build multiple promotion channels

Many domestic application developers know that Chinese users have a low willingness to pay, so through "free" to open up the market, relying on advertising revenue generation. Dai Shaoli, deputy general manager of Xiamen New tour, said: "I am not particularly concerned about how to stimulate the player to pay, I will be more focused on stimulating the growth of non-renminbi players."

and Knangla that channel is the lifeline of the product, the channel change may decide the product life and death in a moment, thus it seems that multi-channel expansion, even the establishment of their own download channel is particularly important, and he pointed out: "Fei hope to be able to cooperate in the way to build a globalized market, because the market is natural, The birth is the global market. ”

Tapjoy, senior manager of the Greater China region Chi Yunqing said the power of the channel, she thought the channel can make good products icing on the cake. "When the product is not good enough, the ranking of the product on the list may soon be down." and channel innovation can bring a lot of power, channel promotion is not a single, can Apple as a download base. ”

For the entire hand tour market prospects, the Apple of Vice president Choi that, mobile games forever in the change, but the only constant is the user needs, "good service is very important, if the entire online market to the blue sea, then the PC has an end online game is the Deep sea, the page is the high seas, mobile games is offshore." ”

Competition is increasingly fierce innovation is particularly important

With the development of mobile interconnection, the mobile game market has more and more giants to enter the market for investment, in this competition increasingly fierce market, innovation is undoubtedly a very important step! On the subject of innovation, Houle game President Huang said, "The traditional social game style is very different from our game, We add new interaction concepts to social games and interact with strangers as a major interaction in social games. We just came online, the biggest test is technical. ”

And for the operation of the "player cheating Problem", the new tour president Dai Shaoli said the whole operation is a service, the overall services include the stability of the server, maintain the balance of the game world, to combat brush loopholes players, protect the legitimate rights and interests of players and so on. These are services that need to be balanced in the direction of values. Too extreme values, players will go to extremes. It is a service to maintain a good sense of value and keep the player in good game mentality. ”

Guangzhou Travel Love Network general manager Shonggui that the current simple strategy of the game is the whole market just up when the income is good, when the market base is large to a certain extent, it should be RPG's game accounted for the absolute mainstream, he said that after the iOS platform to do some simple online games.

It can be said that whether the mobile Internet or mobile gaming industry is not new, and with the continuous innovation of mobile terminals, the continuous optimization of the network environment, the two sides ushered in a big opportunity, at present, for the game manufacturers and platform manufacturers, it takes a long time to explore and accumulate, do a full preparation to meet the industry's "Typhoon mouth ”。