Moto Brand is expected to return fully, the past achievements may be difficult to replicate

Recently, Motorola Mobile President Rick Ostro in an interview, said the Moto brand will not disappear after the acquisition, for Moto X smartphone become a hot-selling model full of confidence. The industry pointed out that the two through the main Motorola has been greatly injured, Lenovo integration is difficult, even if this has a century-old brand will not disappear, I am afraid it is difficult to replicate the achievements of the past.

Smart watch Grab the spotlight

On the eve of the IFA (Consumer electronics Fair in Berlin), Motorola released a variety of new products, including Moto X and Moto G mobile phones, smart watch Moto 360. Moto 360 watches have been sold on online channels in the United States, with a standard version of 249 U.S. dollars (about 1529 yuan).

It is worth pondering that the former mobile phone to start and dominate the global brand, but now more and more by the industry label Smart watch manufacturers, Moto 360 smart watches Rob the limelight of its mobile products, the first to carry the Android Wear platform, such as the round screen elements such as Moto 360 has taken a favorable position in the far immature smart-wear market. An obvious example is that LG Electronics released the smart watch new G Watch R, also using a round dial design, the competitor aimed at the Moto 360.

In stark contrast, Motorola's new Moto X smartphone did not attract much attention from the industry, especially in the fierce competition among manufacturers for the September mobile phone war, Moto x lack of bright spots, the difficulty is not small.

The domestic market is already out

Motorola smartphones, while still active in markets such as the US, have been sidelined for too long in China, the world's largest smartphone market.

Motorola Mobility has shrunk in the Chinese market since August 2011, when it was 12.5 billion dollars in revenue, especially after a year in which Motorola laid off 20% of the world's workforce and cut some 1000 employees in China. Motorola in the domestic retail channels a large area of shrinkage, many 3C stores in the Motorola counters have long been removed.

Motorola has been hard pressed to come up with a flagship model in the hands of Samsung, the two Big Apple giants and the "China Cool Alliance", and Motorola's total defeat in the sigh of many Motorola fans.

Not long ago, the forefront of the domestic electric business platform Moto quietly online 360 smart watch sales page, but after a few months, Moto 3,601 straight out of stock status, has not been able to enter the market.

The future of Lenovo integration is difficult

Google was "squeezed dry" after the patent, this January, Motorola Mobile finally transferred to the hands of domestic big boss Lenovo, which gives Motorola to return to the domestic market to provide a lot of imagination space. Lenovo CEO Yang has said publicly that the Moto brand will be fully restored by the end of this year's acquisition of Motorola Mobility.

However, Lenovo's process of "digesting" Motorola Mobility is not easy. First, the first difficulty in corporate mergers and acquisitions is cultural integration, including personnel, administration and strategy, but it may be overcome by Lenovo, which has acquired experience in IBM's PC business. On the other hand, Motorola integration completed at the end of the year, but as IBM's PC business, the revitalization of the glory is difficult to achieve, inevitably attributed to mediocrity.

More importantly, the smartphone development for several years, the industry is almost mature, Motorola's former fans have already turned to Apple, Samsung camp, patience has been consumed by time, even if the return, Motorola is not the original Motorola, consumers are willing to buy, also need to play a big question mark.

Original title: Motorola Mobile President: Moto Brand will not disappear