Network marketing sense of smell: 10 Trends of domestic consumer market

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Domestic consumption upgrade and transformation, the national macro-control and so on, is not the focus of our attention, we see the most, or in this premise, the domestic consumer market environment has changed? or is there a trend? What can we do better to change these trends?

Each era, there are always unique opportunities for each era, such as the beginning of the stall, Taobao after the electricity and so on, quietly changing the environment, we can not be around, so keen to find, and ready for it? Then you can better than others grasp business opportunities.

Trend 1: Return to the source of healthy consumption

In recent years, formaldehyde cabbage, melamine tainted milk and other food and drug safety accidents, have challenged consumers increasingly sensitive nerves. Before, that is, three years ago, consumers are also similar to the concept of natural organic food is very popular, but now, similar concepts are over marketing, consumers have been honed by the increasingly rational, concept gimmick effect is gradually ineffective.

According to the 2012 China Market and Media Research (CMMS) related data, China's 15-64-year-old consumers, 30.2% of consumers pay attention to health and wellness, 31.8% of consumers in the time of illness no longer choose western medicine, but Chinese medicine.

A large number of domestic medical and health products companies, have a fancy on the "healthy consumption" business opportunities, began to enter Japan and the food and beverage industries such as: Yunnan white powder, tasly, Canton Pharmaceutical group and so on.

Analysis: Whether it is healthy consumption, or the sensitivity of food and drug accidents, ultimately, or "security" problem, health consumption is only part of the value found, if around "security this trend to derive?" Whether the product design, or product planning to promote, presumably this is a good direction.

Trend 2:diy pursuit of autonomy

Experience autonomous life, has been the vast number of consumers are keen, such as: DIY decoration, DIY catering, DIY clothing and so on, give a detailed example. This year, for example, the whole of China's "tip of the tongue of China," not only led to the sale of food Taobao, but also a variety of cooking utensils and food sales have been driven by the booming.

According to Taobao data show. The documentary broadcast 5 days later, a total of 584,4791 people on Taobao to find the relevant specialty snacks, the number of searches reached 4.71 million times, but also extended to such as soya-bean milk machine, coffee machine, bread machine and other cooking utensils sales.

Even this year's Mid-Autumn Festival Moon Cakes, there are many consumers choose self-control.

Analysis: Tune is part of the advocating independent life fun is also a big reason, which also includes such as personality, personal preferences and other potential needs, as our brand or network marketers, how to provide consumers with self-help, autonomy and participation in the opportunities and activities, is really the direction of our efforts.

Trend 3: No cash payments

According to the 2012 China Market and Media Research (CMMS) related data show that the current, the domestic credit card issuance volume of 302 million, on average, every four people, there is a credit card, this number is still increasing;

In addition, Taobao matching Alipay covers 129 million of the people, in addition to online shopping, more people choose to pay utilities online and traffic fines, etc., in the near future, the development of NFC technology, will become the most important, a per capita mobile phone can help themselves to achieve a variety of consumption. The United States and Japan's Internet environment is more mature than China, the same period contrast, it is not difficult to find the rules of the.

Analysis: This trend, frankly speaking, is safe and convenient, how we in our products and services, so that users can be anywhere, easy and safe consumption, then we grasp the trend of business opportunities.

Trend 4: Physical investment

Also this year, a number of shop owners have died, and the case of sudden death of young people, have sounded a high concern for their own health, according to reliable data show: 80.7% very concerned about their health or not, 15.2% in the last year to participate in fitness or sports club. Paid sports have been accepted by many consumers, enthusiastic. Even spawned an extremely tempting market. Weight loss is a lot of network marketing personnel familiar with the product industry, up to now the annual consumption has reached 16 billion, this figure does not include liposuction and other medical weight loss, the market is huge, the trend of demand can be seen.

Analysis: In response to such trends, we choose products, and product design, as well as planning promotion, and so on, can be around the fitness, beauty, physique, health care and so on, will be bound to your products and services to add a color.

Trend 5: Entertainment communication

2012 per Chinese for leisure and entertainment consumption, monthly 254 yuan, hired 2011 growth of 13%, while 64.1% of people often watch the arts, talent, dating TV programs, entertainment consumption growth has contributed to the growth of entertainment economy, Zhejiang satellite TV 13 period, "China good voice", Average per period of 600,000, September 30, "Music Dream Peak Night" live broadcast 11 million advertising fees, the name of the advertising Gado 60 million, total about 460 million advertising revenue, a program is expected to contribute about 20% of Zhejiang satellite TV (2012 revenue 2.2 billion); 2012 1-September, China movie box office income 12.18 billion yuan, close to 2011 year round, "painted Mask 2" won 700 million yuan box office ... Chinese consumers are becoming more and more entertaining, and even the 2012 Olympics in London, 41.7% of the people in the spotlight, say they are interested in gossip and reporting outside the games.

Analysis: We do brand, do product services, can not work behind closed doors, it is good to use the popular entertainment elements and consumers better communication, better accepted by consumers, recognition. Taobao on this point and when, Jingdong and many other electric dealers do very well.

This will not only let our brand and product services appear more dynamic, vitality, but also let us better access to consumer favor.

Trend 6: Sensory consumption of science and technology

The Chinese people on the science and technology products, crazy degree is not a little bit, from last year's Apple 4 and 4S sales in the mainland, to this year's millet, the charm family and so on mobile phone product rise, all prove this point. According to reliable data: In China's new rich population, 42% of the owners have Apple tablets or mobile phones, 17.3% are going to buy tablets, 28.6% are satisfied with the High-tech products they use, the pursuit of the sensory consumption of technology will be a new wave.

Analysis: To do digital products, you can go to the popular hot products and services rely on (such as Apple phone Shell, the Phantom of the Shell, etc.), the other, you can plan to promote activities in turn, Taobao is not just the people shouting to participate in what activities to send Apple 5? Really send, two said, at least you pay attention to it, right?

Trend 7: Retro elements

The greater the pressure, the more fortunate the life, will inevitably lead to the concept of nostalgia, according to the China Youth Daily Survey shows: 43.7% said they sometimes nostalgic, 57.2% said that "after" began to nostalgia. At the beginning of this year, the Taiwan film "Those years, we have been chasing girls," in just 5 days, in the mainland's total box office break 50 million. Chasing its charm, the core is nothing but nostalgia for youth.

Analysis: Nostalgia can also be combined with the brand or product services, such as the Mtee, the main is nostalgia wind "I am new products", in the country has 29 years of history of Santana, the introduction of new product is also in the use of nostalgic elements in the consumer resonance.

Trend 8: Real-time social

Its core is the reasonable use of the fragmentation of time, the most obvious case, no more than Sina Weibo, and now many people, like to publish their lives in micro-blog dribs and drabs, of course, including you and me. Such trends suggest that consumers are fearful of "real-time status" for fear that others may not know.

Analysis: To remind the importance of real-time social networking, the promotion of brand to learn and real-time marketing to combine to better interact with consumers and communication.

Microblogging promotion is one, similar to the promotion of QQ group, before the boat because bought a product, the shopkeeper invited into a group, which are all mm in chat products and their own lives, as well as life assorted things, boat very inspired, if consumers for a brand or a group, generate trust and dependence, So promotion and sales, not much easier?

Trend 9: The rise of three-tier cities

First-tier cities, brand competition is more and more brutal, second-tier cities, consumers have become more and more astute, in this large background, the three-tier cities are increasingly valued by enterprises. To give a very practical example: July 2012, L ' Oreal Global president to Hebei Baoding inspection, which set off the L ' oreal to expand the three or four-tier market coverage and marketing wave.

Analysis: Three or four line city, the consumption ability is gradually promoted, the brand market blank, it is worth to fight, what we want to do, is in the same time, analysis their demand focus and sensitive point, need to pay attention to is: Avoid using the experience of the one or two-line city to try to figure out the marketing strategy of the three or four

To give a very simple example, perhaps in the one or two line, the earth is not the thing, three or four line sense of practical incomparable, this is the focus of the grasp.

Trend 10: Tourism consumption

2012 China Market and Media Research (CMMS) data show that 46.9% of consumers like to go to a cultural place to spend their holidays, 66.4% of consumers are very interested in local culture, tourism destinations are more diversified than in previous years, Travel abroad for today's Chinese consumers are no longer fashionable and become a thing that is within reach, home travel, self-help travel significantly increased. 2012 China's National Day "Golden Week" fully demonstrated the economic landscape of tourism: 1.3 billion people at the same time into the holiday, 86 million people crowded on the highway, 8 days, there are 7.6 million passengers by plane travel, 60.95 million people take the train travel, 425 million people into the country's large and small tourist attractions, 77 million people went abroad, 180 billion yuan spent in the domestic tourism market, 80 billion U.S. dollars to throw to other countries. This data once again proves that Chinese consumption is also moving towards leisure, tourism and cultural and recreational upgrading.

Analysis: Travel with and cover a lot of products and services, how to catch up with this car, it is our network marketing personnel should think about it.

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