Network marketing Seven kinds of "drugs" can not touch

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Today to see Sina News "singer Wenjun wife host others drug abuse was sentenced for one year", can't help but sigh: now how do people increasingly recognize their own and society? Whether celebrities or ordinary people, once violated the law of the bottom line, the same can not escape punishment. Come out and mix, always return.

Now the number of Web sites in China has more than 3 million, internet marketing has become the things these sites must face, many network marketers are hungry to find ways and means of network marketing. In fact, in the network marketing process, there are a lot of quick success of the network marketing means, like "drugs", but also can not touch. Once touched, it is difficult to extricate themselves, the regular network marketing is no longer interested, and eventually will discreetly.

The first type: Search engine cheating. As we all know, search engines are the Internet's largest source of traffic. More and more webmaster began to focus on search engine optimization, hoping to bring more traffic from the search engine. As the saying goes, too much, optimization becomes a search engine cheating (SPAM). Search engine cheating can be a short time for the site keyword to bring good rankings, but it is short-lived, soon the entire site will be the search engine punishment. Light is reduced, weight reduced, heavy is cleared all search results. Different search engine to the search engine cheat behavior definition is similar, stationmaster should strengthen study, avoid the website to appear cheating behavior.

The second type: spam marketing. Mail marketing is a traditional and effective marketing tool. Regular mail marketing requires the creation of a list of licensed mail messages that are regularly sent to a licensed user's mailbox for a member-mail ad or electronic magazine. However, the ubiquitous mail-sending software and the e-mail addresses that are available on the market are not licensed to carry out marketing, but to send spam messages. Although spam marketing can bring some traffic to the site for a short time and low cost, in the long run, its side effects are much greater than what you get. Spam Marketing on the site brand/word of mouth has a certain degree of harm, even the site domain name/IP address will be the shield of anti-spam agencies, thereby affecting the sustainable development of the site.

The Third Kind: Window advertisement promotion. Often see the Internet has sales window ads. Window Ads "Price fair, volume and Foot", by some blind pursuit of the number of webmaster welcome. As everyone knows, the purchase of window ads is entirely a webmaster entertaining behavior. For customers to create a window of the site, most of the download class/entertainment site, the Web site playing the window flying. Although the window ads bring visitors, most of them will not produce any browsing, but directly closed. Pop-up ads to promote the flow of traffic can not produce any value, but to make the site jump rate is very high, access depth is very low. In addition, a short window of the flow of windows can even impact on the Web site load, the normal access to the Web site, there are hundreds of harm without a benefit.

The fourth kind: Rogue software promotion. Rogue software has been promoted for a long history. From the early tampering IE browser title, forced to set the first page, add favorites, to the subsequent implantation of the Trojan, regular pop-up website ads, rogue software to promote a variety of forms. The promotion of rogue software is essentially a mandatory guide to user behavior, or even the use of user computers to invade user computers. Although the rogue software promotion can bring considerable traffic and visitors to the site, but this promotion behavior is undoubtedly by the user denounced, but also touched the bottom line of the law. With various types of anti-rogue software popularization and the continuous upgrading of the operating system, rogue software to promote the road is increasingly narrow, the effect is more and more unstable, for those who rely on the bully to promote the flow of traffic to the site, now the day is getting worse.

Fifth: mass promotion of information. The Internet world for effective information dissemination, this is a common and formal network marketing methods. However stationmaster always love to take shortcut, hope Step, Ii Penrau. A variety of market forum mass, mass blog, business-to-business Group, Mass, MSN Mass, such as mass information, such as mass messaging software or gadgets, formal catering to this demand. Mass information to remind people of the street on the distribution of small ads, telegraph poles on the various pieces of paper advertising. These methods appear to be advertising information flying, but the real effect is often difficult to effectively control. Used to the use of mass information webmaster, do not bother to carry out manual information work. And with all kinds of websites, forums, blogs, IM tools continue to upgrade, the dissemination of information to promote the behavior will be difficult, we are increasingly lazy webmaster will think of what to continue?

The sixth kind: vulgar content promotion. Many sites in order to retain users, regardless of the site and the theme and positioning has no connection, began to publish vulgar content, to attract users ' eyeballs. Vulgar content to articles, pictures, forum posts and other forms, flooded in the site, and the original content of the site is eclipsed. This use of vulgar content to promote the behavior, is also a thirst behavior. Vulgar content to the site to bring users, not the original site of the target users, can not produce any user conversion behavior, create value for the site. Vulgar content occupied the site, so that the original site loyal users also lost confidence in the site, and finally left the site. This deviation from the theme of vulgar content promotion, erosion of the site should be the location and characteristics, its damage to the site is very huge.

The seventh kind: Alexa rankings cheat. For some of the new concept of the site, in order to make their own packaging beautiful point to attract investment (or sell a good price), often hope that their site has a better ranking, so that investors to the site to impress, more smooth investment. At present, there is a large number of Alexa rankings to provide the cheating service institutions and individuals, through a variety of technology and artificial means to help the site to do the work of the brush ranking, so that the site Alexa rankings rapid growth, resulting in soaring site traffic illusion. This kind of Alexa rankings cheat behavior, for anxious to get the investment stationmaster has the very big attraction, satisfies them to spend very little money, in the short time the website packing up the demand. No wonder the internet world under the financial crisis, investors are not a good trick, this move is increasingly not the spirit. Those who are ranked the site of the brush Alexa, once stopped, Alexa ranking curve is worse than not brush, this ugly curve will also accompany the growth of the site has been there.

The ultimate goal of network marketing is not traffic, not registered members, not the world rankings, but through the development of network marketing to obtain, how many people really use the service of the website, and produced value. Network Marketing is a very important part of the operation of the website, the need for comprehensive strategies, methods and plans, is not urgent. Stationmaster must not disease nasty disorderly desperately, touch "drug", otherwise will pay very high price. (Author: Kai, Origin: A more than Network Marketing channel Www.ebdoor.com reprint please retain the signature and provenance)