New Network marketing endless mail marketing position difficult to shake

Internet age, SNS marketing, microblogging marketing and Word-of-mouth marketing, and other emerging network marketing methods, but the earliest, most commonly used network marketing means-the status of mail marketing has not been shaken. e-mail to wake up the old customers two times to purchase, to achieve e-commerce two times marketing, has its unique advantages. So how to improve the mail delivery rate and open rate, so that more customers see the seller sent the mail, let's look at the following.

Only when the mail arrives at the customer's mailbox can it be seen and opened by the customer. And because of the flood of spam, mail service providers blocked mail and other factors, even through the user-approved mailing list, will also face a low delivery rate caused by the overall marketing effect of the problem. Low mail delivery rates have been the most vexing and thorny issue for marketers and marketers.

You will certainly ask, why do the mails have a low delivery rate? This is because the message is sent successfully, subject to Internet service Provider (PROVIDER,ISP). The messages you send appear to be delivered directly from the sender's mailbox to the recipient's mailbox, and in fact, the transmission of the letter is done by the ISP.

Mail server is a computer that specializes in mail, and the mail that we send is sent to the ISP's mail server, and the mail server finds the IP address of the recipient's mail server and sends it to the server so that the message is stored on the recipient's mail server. To ensure that true subscribers receive quality service and avoid spam interference, ISPs have established standard mail protocols and policies to filter unsolicited bulk e-mails. Therefore, complying with the ISPs specification is a prerequisite for successful mail delivery.

Choosing a good e-mail service provider (Esp,email service Provider) is also critical. ESP is a third-party company that specializes in e-mail delivery services, with more efficient hosts and more professional mail-sending software. More importantly, they have a better relationship with the ISP and are more familiar with the email filtering rules of the ISP, and the ISP will also open a green channel for the messages from these esp. In addition, ESP can carry out email testing and delivery monitoring to provide customers with data Analysis Services.

How to get more customers to see your email?

How to send a message to the customer's mailbox, how to enable more customers to read your email, you can optimize the delivery success rate and opening rates through the following key criteria.

1. For licensed mail marketing. Popular point, that is, the recipient actively allow enterprises or marketers to send e-mail to him. How to get the customer's permission? In fact, is very simple, basically every shopping site has ID registration system, you just register to let customers fill out the email address, and then give customers a check item "I would like to receive the goods from XXX, promotions, activities information", you can. If you want to insure a little more, then you can also choose a double license, that is to send a message with a confirmation link to the customer, he can only click Confirmation to register successfully. The benefit is to prevent certain customers from registering with a fake mailbox. There is also the advantage of a licensed message that when a customer does not want to receive a message, it is free to reject the sender's message or freely exit the mailing list.

To get the user's permission, your email must be of great value to them, not just to advertise your company or product. For example, if you are running a hotel, you can provide service navigation for the business people and travellers who are in the hotel, and help them to understand the local weather, transportation, tourism, catering, entertainment and other items, which is a very necessary information for the customers.

In addition, you can send regular mail regularly as you publish. For example, if you're dealing with cosmetics, you can send a weekly email containing skincare knowledge to your customers. You don't even have to introduce your product, just let the recipient know that you sent it. You know, the most powerful marketing is to make the customer feel that you are in his shoes for his sake, rather than recommending your product to him.

2. Select the appropriate mail delivery time. What is the right time to send a message during the week? What time of day is the most likely to be seen by customers? It depends on what kind of company you are. If your company is a car company and you want to drive consumers to your dealership to actually do a tour, then your email must be sent out by the end of the week. If you're running an online shop, you can choose to send emails before and after lunch, because many people use their lunch breaks to book their products. The message is sent at this time period, and the feedback is highest.

3. Note the relevance of the recipient to the content of the message. The higher the message correlation, the greater the likelihood of being delivered and opened. Different types of customers have different information needs, you can only provide different personalized content to attract them to pay attention to your email. Therefore, before the delivery of mail, you must first of all the customer base for a comprehensive and accurate analysis.

A fund company in the design of the mail marketing program, will be divided into eight categories of all customers, and developed eight different comprehensive financial plans. After the Mail has been sent, the company has carried on the tracking inspection to the license mail, the reference opening rate, the rate of click, the response ratio and the residence time and so on indicators, found all had the significant enhancement before, showed one-on-one personalized communication and the consultant marketing charm.

On this basis, the company continued to subdivide the original user classification, the user is further divided into 18 small categories, for feedback and the development of a more detailed funding of the special promotion and introduction. On the fourth day of the first mail, a regular dispatch was made. This time the rate of return to a new level.

4. Pay attention to credibility. You have to make sure that the email sent to the customer is legal so that it won't be filtered out. Messages are sent only for subscribers who have collected through the registration activity, and when the unsubscribe message is received, the message list is deleted and the mailing list for the unsubscribe request is submitted as soon as possible. Organize your mailing lists regularly to avoid email complaints.

At the same time, because of the increasingly rampant spam, ISP filtering rules become more and more stringent. To ensure that the content of your email is compliant with your ISP's specifications, you need to test your email before you start a marketing campaign. When you find that individual ISPs are blocking your legitimate bulk mail delivery, contact them to resolve the issue and apply to join the whitelist list of their mail services.

5. Be honest. To avoid unnecessary complaints, marketers should clearly inform each other of their identities, identify their company names in the "from" area, and set clear and relevant subject lines. A company has done a simple experiment on the frequency of mail delivery, they told the company in advance of the mail subscribers, in a certain period of time in the future, the frequency of the message will increase, but only in this time period increase, then return to normal. As a result, mail subscribers are already psychologically prepared for the frequency of this email, although the mail frequency is one-fold after the time, but the effect is unexpectedly good. From this we know that the frequency of e-mail delivery depends on the customer's psychological expectations, not more than the frequency of their psychological expectations are reasonable. So, inform the recipient in advance when will send the mail, how often sends once, can increase the transparency of the mail marketing, reduce the difficulty of the mail development.