Newsletter Optimization Trilogy (SEO)

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Today, the teacher and you are sharing the "newsletter Optimization trilogy." We'll talk about it. When we are optimizing some press releases, how can we make the rankings more quickly and can compare the systematic steps. So I'll talk to you from three levels about how to guide the spider to find the news page, how to help it understand the page content finally how to enhance the value of the news page.

The teacher blew up a press release. Optimization trilogy model Diagram, as you can see, for newsletter Optimization (EPR optimization) is actually a content optimization-oriented external optimization model. But if we just take the traditional thinking into consideration, there will be deficiencies. That is, newsletter optimization in the end, besides the content of the manuscript and select the weight platform release, is it over? If so, there is no logic or technology to optimize newsletter optimization. So the teacher summed up a set of press releases to optimize the trilogy method, I hope we can as the basis for optimization and operation of the Guide to do.

Guide Search Spider Find page

As the first episode, we know that the release of the press release does not mean spiders crawl or included (Truth and self-station SEO is the same). So how to allow spiders to crawl in the first time and include our press release is the first step, and this first step is the need for us to select a media source to do a deep analysis of the release. Do not think that the media to find a high weight is a skill, because it is known to everyone (Sina, Sohu, NetEase, etc.). So in the first episode, I put the Guide spider to the page optimization into 4 parts:

1 The analysis of platform weight and expressive force

2 analysis of the chain and hierarchy in the platform

3 Content Release Time selection

4 host position and speed test

The analysis of platform weight is based on multidimensional degree, and not only refers to fame or PR value on the end, the teacher here has a media platform weight comparison table, which recorded the large medium and small media in different dimensions of the data: such as Baidu and Google weights, the daily flow of IP and Pv,alexa in China's world rankings, included quantity, Domain name registration time, Content link support (text link, picture link, url link, etc.), comment mode, share button support. With this reference, we can fully understand the weight and function layers of different media. In addition, we must go to analyze the platform's expressiveness. What is platform expressiveness? It means the order of the different platforms in the ranking of the news, for example, after searching the forex trading platform, the top three media are the Chinese gold investment net, the focus real estate and the foreign exchange net. At this time, we obviously know that the so-called high weight Sina finance how did not squeeze in? This is the teacher's so-called performance, the weight of the media does not mean that any key words are eaten alone, so the analysis of expressiveness will help us better understand the different keywords under the media selection sequence. The teacher also will set a small algorithm, for different keywords to do scoring. High scoring media can get more points at this point.

Then we have to study the media within the platform chain and level, such as in the first news page of its breadcrumbs navigation is, if the more level of the finer subdivision may be more easily ranked. Look at the URL structure of the newsletter, as shown in the two level domain/language/date/random number. html, I know this media to join me to choose to publish, will also be under the level two domain name (is not its only level domain name SEO weights OK), and will be a static page (for inclusion), With the date can help better be read by spiders to solve the immediacy; and, I will look at it the most recent Column list page, to see if the post has sunk, do not show; Finally, I look at the date of Baidu snapshot is timely. When all the factors are combined together, you will have a preliminary judgment of the effect.

Publishing time is also a question often asked by people or customers, in the end when the most appropriate? In fact, there is no standard answer, so we must have a consensus on thinking that is to find data to speak. The teacher will be based on the keyword to do 2-3 expansion, and in the news search to see how the first number of media are published, as seen in the figure, 3 keywords under the first ranking media are issued in the morning, the time is 8:47am,9:09am,6:14am. After I get this information I can give a reference value, when you want to do the keyword Forex trading platform, the proposed publication time for the morning 7:00-8:00am, if you do not have a better answer to ask why, because the data put there.

The last point is the location and speed of the host. Burst teacher always think that foreign host Baidu ranking is absolutely influential, although someone may stand out said no impact, or Baidu did not say that discrimination foreign host. Self think about it, foreign host is not required to record, if Baidu is willing to catch foreign host site easily and Google the same "mistake", bosses angry that there is no play. and foreign host in sensitive period is easy to be sealed IP, especially the news class site is more likely to be shot, so this is very unstable. In addition, the problem of slow speed, I believe this is a mishap. So when you have a small budget to send a press release or to check the other side of the site host the country location, through the Love station can check. Don't ignore the effect because it's cheap, otherwise you're really playing, not optimizing.

Help search engine Understand page content

The second part of the song is to help spiders understand the content of the newsletter. In the traditional sense of the general SEO company or individual most is to optimize the title and the text of the keyword frequency, in the explosion of the teacher's counseling school also mentioned many times, this optimization is the agricultural era of SEO, all will be the technique is no longer a technique. If you want to ascend, you must study and broaden your abilities. Blow Teacher's approach to the content optimization of a newsletter is embodied in a number of elements:

1 Optimization of large headings

2 URL, publication time, source

3 Article Summary optimization

4 Picture optimization

5 Text content Optimization

6 Comment Optimization

7 Sharing button Optimization

First of all, the optimization of the title to a fixed number of words not more than 20 Chinese word, and to use Taobao body (that is, with an empty cells), embedded keyword can be exactly match or analysis, but must pay attention to the lively and general title. Of course, this is not who taught the meeting, need to look at other people's ideas and practice more, look at the title of the party's writing skills.

Then under the headline will generally have the article URL address, publication time and source, these three sets of information should not forget to fill out, they can help us press releases for stealth promotion. URL can be the original address, if added, you can bring potential direct hit site traffic, and in the small media reprinted by the reference, so as to obtain the link outside the chain. Published time to a certain extent spiders in the collection or fast news rankings will do reference, so can express a kind of immediacy (of course you do not cheat), is advantageous to the content by other people gathers when has a time hint point to help the spider to identify original source, but notice to according to the Chinese writing way month day; The other is the source we can write our company name or activity name, help the reader to have a memory object, know this content after the merchant is who in order to obtain follow-up consultation or deal.

The article summary is a very important optimization point, because many times sees is the uniform selection content, is selects in the body text as the article summary. This is simply lazy for SEO optimization, because you do this is tantamount to the content of this page has 2 paragraphs is exactly the same, so for spiders in the crawl is not good to have duplicate content. So the article summary must take time to write well, for the text content to make a summary. Do not be lazy, because this is our mouth often said the details, the details come, you ran?

Newsletter picture optimization is more important than self-station picture optimization, because the newsletter usually has 1000 words and thousands of words, and the user wants to reduce the cost of errors they first aim at whether the picture is related to what they want to see. So the picture must not be little, do not be silly to do EPR not send picture AH. In addition, the picture can not be casually looking for a piece, must be associated with the content to have meaning, it is best to increase the company watermark or URL, so as to avoid being collected can be reproduced at the same time, there are attacks must also be defensive.

Text content optimization is actually more concerned about the structure of the article level, rather than the so-called keyword density (old optimization thinking). Because the level of different editors and the ability to collaborate, this will lead to a difference in the effect of each PR manuscript, so we want to define the wording. For example, 1000 words of article, divided into 4 paragraphs, the first paragraph 200 words to introduce product characteristics, the second paragraph 400 words to introduce the specific effects of products, the third paragraph 100 word introduction company, the fourth paragraph to remind preferential or contact information. As for the key words in fact as long as the layout of natural, do not rigidly join.

For the media with comments, we must arrange to release 5-10 positive or negative responses each time we post a press release. The first screen of the comments first to rob, because if you do not, may be your opponent while you have the rank of the ruthless hand to you, so your ranking although it went up but left an ugly tail.

The last is to share the optimization of the button, any reprint or praise can positively affect social points or social power, whether for Baidu or Google are good. Therefore, we also need to arrange for the release of success after the publication of Weibo or other social platforms, not for the effect, but also for the spread AH.

Enhance the search engine value of news pages

The third part is to improve the value of the news page. At the end of the page to enhance the value of the search engine is the largest part of the quality and number of the chain, that in addition to this factor, what else? In the previous consultation of the Taoist Church courseware also mentioned that the chain must be soft to obtain, rather than hard construction. So for the press release we first have to use peer Media two reprint, the large media EPR will be reproduced, so before the URL, the source of what must be filled in place. And in the choice of media, you can specifically ask the other company which media will reprint their news.

The second is in some well-known webmaster platform to contribute, of course, this and industry-related, if it is a special type of customer is suitable, a good information article can get a lot of object users browsing, and can get high-quality outside the chain entrance. So this piece is very helpful for the value of the source page.

The increase in search volume also allows the search engine to know that the brand or event has the heat, so it will also focus on our content up. So how to improve the search, through the ground advertising or online marketing allows users to search more than a few times, and can be landed on the news source that is very powerful.

The last increase in the number of reading, we can reasonably use in the media to do, such as through the Baidu product professionals you can open a access to news sources, because such traffic is free, and the volume is large. The more times a newsletter is read, the more it can prove the value of the content.

Original link address (including video explanation): http://www.zvenue.cn/zclass/tactic-class/epr-optimization-3-steps.html