Now: The main event social is as simple as yo

This year's most popular social software was simply rough Yo, the history of the "most boring social application, the valuation can be quickly reached 10 million U.S. dollars, which caused the circle of instantaneous social attention." In fact, the domestic drifting bottles, swish, now in fact also belong to the instantaneous social concept of products. Now is based on geographic location, the main event of social networking application, that is, to share the present "meaning. It's very simple to play, open the application, take a picture, add text, the adventures, gossip, food, beauty and other novelty show out, click the button to send to everyone nearby "after 500 meters of all online users will be able to receive information, so that the topic of interest to start chatting in time." This app is the main event social. Want to construct a social experience based on a certain geographical range. For example, when you are in the Tang Zi concert scene, open now will be able to see the first time users upload a variety of photos, to see the content or topic of interest, can be straightforward to chat with each other. Products only support on-site photo, do not support the upload album photos, in order to ensure the authenticity of events, timeliness. In addition, the picture and text information can be synchronized to micro-blog, micro-letter. With Mo, friends and other social software, founder Yang Junjie This product is extremely simple. First, now there is no list of people, and users no longer need to keep sliding pages, spending a lot of time looking for people or photos of interest, or sending content to a group. The goal is to reduce the cost of selection for now users. The reason that now's product design is simpler is that there is no flow of information. Many SNS software is sees the photograph to be very good-looking, clicks the chat button, only then initiates the dialogue. But in now, the bulk of the text message is received by each other, this becomes the first conversation with the other. "If the MO is to solve is to find someone nearby, give the user a list to pick up the beauty, now the solution is to find something is happening around." and turn something into a conversation between strangers. In addition, now add after reading that burning function, limited to chat, the product has no content precipitation and relationship chain precipitation. All photos are 2 hours away. This also reflects the instant social nature of the product. Yang Junjie said that now's product development thinking does not deliberately solve a specific problem in a scenario. They just want to create a resilient social product that can be a social interaction between strangers, or a social interaction between acquaintances, based on lbs. In his view, the geographical relationship determines the relationship between two people, leaving the site, the social relationship immediately disappeared. Like a person who is unfamiliar, the relationship may be limited to contact, and social software does not have to do so many groups and combinations of tools? So in a scenario, we advocate a flexible social solution to the relationship, without having to add you as a friend. Now the problem is to get automated location-based information, which Yang Junjie thinks is a way to get more information in the mobile internet age.。 Now's scenario can be broadly summed up into three main layers: 1, come to a strange place, through now to get the surrounding information; 2. At a certain activity or event site, such as in the World Cup, now you can explore the information and topics on every corner of the field; 3, now there is the concept of group, tribe, After entering a community, a local area network can be built through now, and the relationship chain disappears after leaving the community. The flexible social concept of the product is similar to the 2011-year-old Social software color, which is based on geographic sharing of photos. Color once for the Star team, access to Sequoia, Bain and other institutions of the 41 million U.S. dollars financing, but soon disappeared, the concept of flexible social practice has gradually been neglected. Yang Junjie that many entrepreneurs may not be able to read the color of this product. Now, compared to color, the difference is that the sharing process is simpler. Yang Junjie understands that the nature of social intercourse is sometimes. If your purpose is very strong, just need it, if the goal is very weak is not just need, and actually the network is inherently elastic. He believes that instant socializing is a social relationship that has no chain of relationships and no content to precipitate. Yang Junjie graduated from Tongji University. Prior to this entrepreneurial project for the university campus activity Community Wecampus. August has been dedicated to the development of now projects. Currently, a round of seed-round investment has been obtained, just graduated from Innospace.