Online education foreground geometry?

In the teacher and parents on the online education platform has no concept of the time, a variety of answers to the education app such as Aicola, homework help, Couba June has quietly landed in a number of high school students mobile phone, become the homework after the "artifact". 2014 can be said to be a very popular online education year. Almost every day there will be new online education products coming up, and even some say that the next "Alibaba" is about to be born in the field of education. Tencent classroom in 2014 survey showed that China's K12 group, education market share of 254.9 billion, online education market up to 47.8 billion, business opportunities highlighted. But from now on, a variety of online education products for this group, although many, but in the process of seizing the online education market, produced a lot of "cannon fodder", including a variety of products is a lot of controversy. Status quo: Online education is on the market scale big online education is very strong "the so-called K12 Group, refers to from the age of 6 to 18 years old, in the basic education stage children. "Nanning an education Platform class app operator Long Yuanji introduced, because the K12 group base is larger, the market share is heavier, so at present many online education products will be located in this group." According to the "2014 K12 Online Education Market Analysis Report" published by Tencent in December 26, 2014 (hereinafter referred to as "the report"), the total number of Chinese K12 population is about 283 million, the education market of this group reaches 254.9 billion, of which the online education population reaches 15.72 million people, Market size of 47.8 billion, accounting for the total market share of 18%. The report shows that 40% of K12 parents spend more than 5000 yuan a year on their children's extracurricular education, and 15% of the parents are spending tens of thousands of dollars. "For now, K12 parents, who are willing to pay for online education, are mainly concentrated in the first-tier cities and provincial capitals, up to 81%. "According to the report, highly educated, highly-paid white-collar workers or professionals in various professions are more willing to let their children use online education, and they spend more on their children's education every year." "At present, the market's awareness of online education has reached 78%, and no users have tried to be as high as 82%, and online users have reached 46% per cent." This explains to some extent that online education is becoming more and more accepted and recognized by people. Said Yuan Zhi. High-class demand for extracurricular education business opportunities highlight the report shows that 64% and 51% of students believe that there are difficulties in mastering and applying knowledge and need to carry out extracurricular teaching. Among them, 57% of the students participated in the tutorial, on average daily counseling 1.5-2 hours, mainly weekend classes. And 57% of students who use the PC end of the internet have a habit of surfing the internet, while 33% say they are learning on the Internet through their mobile phones. Among the users who study online, the top students have the highest satisfaction rate of on-line education, reaching 92%, the productionThe product evaluation has the effect is up to 96%, moreover with the study initiative high average level above the student to use on-line education the willingness is strongest. In terms of age, online education is available to students, whether they are primary one or four repetition classes. Analysis: Online education encounters embarrassment parents question: online education or copy homework "artifact"? In the teachers and parents have not yet on the online education platform concept, a variety of answers to the education app such as Aicola, homework help, Couba June has quietly landed in a number of high school students mobile phone, become the homework after the "artifact". In this respect, some parents also suggested that these answer class app seems more like a copy of the work of the "artifact." "Before doing homework, encountered a not a topic, I will think about it, really is not to come out, I turned to look at the back of the answer, if the answer is choose c, I turn back to see, um, ... Yes, yes, I was going to choose c ... "Senior student Xiao Ho said, now have an online answer app, usually encounter will not do the topic can go up to find the answer, feel the answer to the previous workbook is the same feeling." "Homework is a relative ' pain ' for students, but it is a vital part of learning, because homework is to investigate the students in the classroom knowledge of the means of absorption, if do not think seriously when doing homework, or even to complete the work and seek answers to the shortcut, then really to the examination results, these ' Artifact ' can not help you. Lianghui, a middle school teacher, says that although students are not advised to rely too much on the app for answer questions, these apps are still popular among student groups. "Our basic education for 12 years is the most important thing for students to master the ability to observe, analyze and think." The education platform of the answer class is more like a shortcut to find answers, which is not conducive to the improvement of children's learning ability. "When students encounter problems, it is the best time to develop their ability to observe, analyze and think," said Yuan-chi. If you have a difficult problem, give him a shortcut, then it would be tantamount to undermining the students ' own thinking. "In the back of the homework is actually the problem of learning initiative, it can be said that these copy homework ' artifact ' in a way to enlarge the students to face the problem of inertia." Said Yuan Zhi. Industry questions: Online teaching is "casting pearls Before Swine"? According to the introduction, the early online education is actually aimed at adults, including some distance education, or some of the public classes of elite schools, and so on, which have a high level of learning autonomy, and K12 stage of the Children is the learning initiative and self-control are relatively short of the group. "To allow K12 children to take courses online, there may be ' The effect of casting pearls before Swine, because on the one hand, children who need to be tutoring is relatively lack of learning initiative and self-control, on the other hand, online teaching for both the requirements will be relatively high, so parents will often find that the children of online teaching this way of learning does not call. "Travel yuan intelligence introduction, under the Line class, the child's eyes and movements will be a panoramic view of the teacher, teachers canTo revise the content and method of teaching according to the children's classroom performance at any time. And there is no way to achieve this on the line, more often, is the teacher on his own class, the child did not listen, the teacher almost feel. "So for students in the K12 period, the meaning of online teaching is not too big, and online education is only helpful to some children who are more active in learning." Said Yuan Zhi. "The child is in front of the computer and can't see whether he is listening or doing something else." There are too many temptations on the internet, almost everything is much more interesting than the teacher's course, who can guarantee that the child will not read other content, can be single-minded in class? Parents, Ms. Liu said she also bought the children online courses, at the beginning of the children also pictures of a few classes, but later she found the children online courses secretly play other, and then gave up the online learning this way, or to the children reported extra-curricular classes. Conclusion: The outlook is optimistic, but the road twists and turns product distance "education Taobao" road is still far away according to Long Yuanji Introduction, the current online education products are numerous, and the online education platform for the K12 market has two main categories, one is mentioned above, such as Aicola, homework help, Couba such as the Answer class app, the other is similar to " Education Taobao "such as with WHO to learn this kind of c2c (E-commerce professional terms, refers to personal E-commerce) APP, the former is to solve the relationship between students and homework, the latter is to solve the relationship between students and extracurricular teachers." "In essence, education is to return to the cultivation of learning ability, and the education of this thing is very obvious personality and characteristics of each student's situation is different, so to improve the ability and performance, or to find a good teacher." "said Yuan Zhi, at present, platform class similar to" Education Taobao "app development is still more difficult, at present they are directly introduced into the app has been developed, and then spend the manpower and resources to operate it, because the cost of direct research and development is too high, not" tyrants "simply play not turn. "Although compared to other educational apps, we do the operation of this platform class app is not mature, but we believe that the Platform class app coverage is relatively wide, can provide more types of services, as long as we can find a suitable teacher on the above, slowly this platform will be recognized and accepted by everyone, I believe that this piece of the future is more optimistic. Said Yuan Zhi.