Online marketing started this way (21)

I chose the career certification training industry to test our online marketing program. In a variety of factors, focusing on the http://www.aliyun.com/zixun/aggregation/32135.html "> Judicial examination Counseling, so began to discuss with the industry and the business team, exchanges are very happy, but cooperation is always uncertain." At the time of the perplexed, the vice-president of a famous training institution (called him "Wang Xiao") Contact Us: The network is very valuable to the training industry, but it is difficult to cooperate with the training institutions. The reason is simple, the teacher is the social resources, if can recruit students, no training institutions. He suggested working with individuals, I accept.

It was already early August, the September 11 exam, all the training is nearing the end, what can we do? Wang School proposed to do the test before the prediction is custody, sounds interesting. So I decided August 19 to do a free online lecture, the formal course for September 1, 6, 9th night. Although the promotion period is less than 15 days, because just a market test, there is no gu many, with 2 days to do a minisite, select the BBS and QQ group as the main means of promotion, very not smooth, BBS Audit pass, QQ Group was kicked out, we had to use their own accumulated a little data promotion, With the first batch of students enrolled, began to build their own QQ group, maybe we really want to help candidates do a bit of the cause of it, our QQ group unusually active, and soon developed to 5 groups, in order to increase the number of Q Group, we have become a QQ paid users, hehe! By August 19, there were more than 450 registrations and participation in the event, more than 260 of them are active and think there will be a 40% conversion rate, but unfortunately the rate of transfer for paid subscribers is also 10%. This in my surprise, we do not understand this industry, all sources of information from the president Wang's blog, Answer student's question all relies on Baidu to know, can have dozens of toll users, I am delighted.

But the blow began, and before September 1, I asked President Wang for the course content to make handouts. He hedged, for a moment to change the time, a moment to speak to their school coordination time, by August 30, he said that too few people can not speak, unless the pay for a class (originally agreed to be a split), and will be changed to three times a time, I am really angry, this industry is too dishonest, the former service of the so-called largest secretary of the training school, Financing 30 million dollars and so on, a mere tens of thousands of service charge do not want to give, also everywhere said we 6188.html "> not reliable, they will disappear." On the one hand I will adjust the time to 4th, on the other hand to the University of politics, looking for miracles, really very lucky, met the inauguration in a Department of training institutions of youth, he took remedial classes, but did not have a class, the lad is very thoughtful, very do not appreciate those so-called famous teacher practices, I will encounter the situation told him to listen to him, he was equally angry, I encouraged him to go to the stage, he readily agreed, the first talk was very exciting, introduce the law of the judicial examination, and the possible examination direction this year, but also detailed a lot of real problems, the original 2-hour course, almost 4 hours. The second due to his time can not speak, it is suggested to give some simulation questions to let students do first, the last lesson he again to comment. He introduced me to know the University of law and politics Liu teacher, the real master of choice, Liu helped selected 115 questions and answers. In the second class, one of our employees (who had been trained in English) told the 115 questions to the trainees, and the third class emphasized the key content, and introduced the experience and skills of the examination room. The course was over, and I was restless, the subject of enrollment is a teacher, not only the teacher did not come, and he gave all the students to send text messages and call, said he would not give us lectures and so on, I made a refund preparation, but the conclusion is not to my surprise, the students do not blame us, but also thank us, Say our way and content really can help them, 20 days of companionship and the intention to answer questions, the most important thing is to reduce their psychological pressure. This test tells us that the market needs is not a teacher, but really valuable services, such as "online answer" is a good service.

Blue DOT Division Exam online set up, October 21 will be unveiled, a different program, the network marketing and E-commerce perfect combination, debut that day, and then to share with you.