PayPal Research Report shows: "Cross-border electrical business" to become a new field of female entrepreneurship

Article | Lixin recently, PayPal United Foreign Research Institute Clarus Study Group for 1200 aspiring entrepreneurship and successful entrepreneurship within three years of female entrepreneurs to investigate. The survey covers four countries in China, the United States, France and Mexico. The purpose of the survey is to understand the motive force, industry distribution and practical difficulties of female entrepreneurship, so as to further explore women's entrepreneurial needs, and then help women entrepreneurs to complete their entrepreneurial ideals. The report shows that women are generally optimistic about self-employment, and half of those aspiring to start a business are confident in the future, saying that the entrepreneurial environment is much less than past resistance. From PayPal survey data found that in the choice of entrepreneurial areas, Chinese women are most enthusiastic about the apparel and accessories industry, and apparel products are the world's most popular cross-border e-commerce consumption category. Liu Enlai is one of the Cross-border electrical business for many years, engaged in the apparel industry, female entrepreneurs, in her view of their initial entrepreneurial motives is very simple, that is, from the love of fashion, so first from the low threshold of the starting capital of the fashion shop. Now her shop Jessica Buurman business booming, the average monthly sales in 600,000 Yuan, PayPal is its most important online collection method, accounting for the total amount of 65%-70%. When it comes to entrepreneurial feelings, she thinks women should use their own strengths to choose their own entrepreneurial field. Compared with men, women are more attentive and thoughtful, in the entrepreneurial process of soft belt just, more toughness. But there are also difficulties to overcome, such as: how to maintain a career and family life balance, find like-minded team, cultivate customer loyalty and so on. PayPal, the spokesman said, as the world's most widely used online payment method, has been engaged in cross-border electrical business in the field of entrepreneurs to provide all-round support. For example, the joint Cross-border e-commerce leading various service providers, set up "foreign trade one station pass" platform, opened a Web site for entrepreneurs to provide overseas consumer market guide PayPal PassPort, and through PayPal's "Seller's security Policy" to help entrepreneurs reduce risk. Entrepreneurial State for the topic of female entrepreneurship, respectively, the female entrepreneur Liu Enlai and PayPal spokesperson for the interview, the following is an interview record: Dialogue PayPal related spokesperson Venture State: In the field of Cross-border electric business, PayPal can provide entrepreneurs with what specific help? In China, PayPal continues to be engaged in cross-border electrical business entrepreneurs to provide a full range of support: We continue to build "foreign trade one station pass" platform for entrepreneurs to provide, including the establishment of foreign trade websites, overseas marketing, payment, logistics and other aspects of foreign trade one-stop service To provide sales guide to open up the overseas consumer market PayPal PassPort, through a strong "seller's protection policy" to help entrepreneurs enhance their risk-resistant ability; Joint Beijing post "PayPal po" service for PayPal quality businessHouseholds through the "merchant Order (shipping vouchers)" and "Postal tracking (tracking)" and other logistics services in the two most important links. Through many of these targeted initiatives, PayPal continues to help entrepreneurs cope with a range of challenges from Cross-border logistics, online promotion, payment, and transaction security. Entrepreneurial state: Can I simply introduce PayPal foreign trade one station pass? We hope that by the resources of PayPal, together with the Cross-border E-commerce more than leading service providers, for China's small and medium-sized foreign trade merchants to provide a series of supporting services, this is the origin of foreign trade one stop pass. PayPal Foreign Trade One stop Qualcomm is a collection of foreign trade enterprises need to supply, shop, online promotion, collection and logistics of the integrity of e-commerce services in the ecological chain, in sourcing distribution, network marketing, shopping cart system, logistics for entrepreneurs to recommend reliable partners, and to obtain services at preferential prices. Since 2010, we have helped thousands of small and medium-sized merchants to successfully set up their foreign trade shop. In the future, we will also be in the mobile, multi-channel marketing, cloud services Shopping cart system, customized logistics program four aspects of expansion. Pioneering state: What do you think of the Cross-border electricity market? What are the future prospects? As of 2018, Cross-border trade will show unprecedented growth, which will appear in China, the United States, Britain, Germany, Brazil and Australia, respectively. The Cross-border trade in these markets is expected to grow by three times-fold, with an estimated total of $307 billion trillion. At the same time, the number of global cross-border buyers is expected to exceed 130 million. Dialogue Jessica Buurman (store name) shopkeeper Liu Enlai: Pioneering state: What is your original intention of setting up a company? Can you share a deep understanding of the industry you are engaged in? Liu Enlai: The purpose of entrepreneurship comes from a love of fashion and a desire to share it with all like-minded people. So start with a low starting money shop, the future want to have a company such as Zara size of the entity shop, will own favorite items to share to more consumers. I am in the fashion industry has been a rapidly changing industry, which is also attracted me. This industry is very competitive, how to ensure the novelty of the product and keep up with the trend of the season is the challenge we face every day. This requires us to have a highly sensitive team to the industry, keep abreast of the latest fashion information, at the same time in the design of our inspiration and personalized ideas, to maintain our fresh degree can not be reduced. Entrepreneurial state: In the entrepreneurial process, the main difficulties encountered? How to overcome the difficulties you have encountered? Liu Enlai: First, to maintain the balance of career and family life: My son was born this year, how to do the work of the mother without affecting the cause is the biggest challenge at present. For example, I need to make a reasonable time plan every day, sort by importance and intensity of work, and use the time that the child sleeps every day My husband and I negotiated a consensus on his rest day spent half a day to deal with the work, the other time used andFamily. Also, find like-minded teammates. In Jessica Buurman, we have always valued the enthusiasm and ability of team members for the job, not just a diploma. After a period of trial and adjustment, we now have a clear arrangement for different positions and distributions: Our purchase, delivery, customer service, market and design are in China, while social media marketing and advertising in Australia, most of the consumers in Europe, the United States and Australia. Finally, the long-term retention of customers, cultivate customer loyalty. We maintain consistent quality of service, both before and after sales. We use the best product quality, with our new promotional activities, social media marketing, etc., to help us cultivate the long-term trust of customers. Entrepreneurial state: In this process, PayPal how to help you solve the difficulties encountered or to provide you with what substantive help? Liu Enlai: Shop access PayPal as a payment option, the passenger traffic increased by 20%-30%. At present, JESSICA Buurman (store name) average monthly sales of about 600,000 yuan, which through PayPal as the payment method accounted for the total amount of the collection of 65%-70%. 2013 Add PayPal mobile end payment, now through the mobile end payment has accounted for the total payment of 40%. PayPal in the Seller protection policy, customer service, Web site optimization, flow support and other levels to give us some help, at the same time in the logistics, website marketing level also provides some experience for reference. PayPal also provides me with a one-to-one account manager, who, like my friend, can help me cope with the many challenges of the entrepreneurial phase, and I will always call to consult her when I run into problems during the business. I think PayPal for me is not only the most online shop to pay the way, but also I trust partners. PayPal's Passport website provides help for information on holidays and customs in different countries, as our consumers are located in Europe, America and Australia, which can further help us to tailor our promotional strategies to different countries and regions, and to get target customers more accurately. In the Future Shop operators will be passport as a guide reference. Entrepreneurial state: What do you think of the women's entrepreneurial community in the Cross-border electricity business? What are the advantages and disadvantages compared to men? Liu Enlai: As far as I know, I am proud to be a part of the emerging women who are engaged in cross-border electrical business. I also encourage more female friends to try to start their own careers in this emerging field. In my fashion industry in this field, female entrepreneurship has a more obvious advantage, because women more thoughtful, can stand in the customer's point of view to consider the issue of fashion sensitivity, in the entrepreneurial process and soft belt just, very resilient. I think women should use these advantages to choose their own entrepreneurial areas. Entrepreneurial state: Please share your entrepreneurial sentiment. Liu Enlai: Dare to think, dare to do, do not easilyCompromise, get results do not easily arrogant or too easy to meet, so that the momentum of continuous forward. Many people have grand ideals and ambitions, but often give up on their own before they take any real action. Only good ideas are not enough, you only have to pay action to know the real taste of entrepreneurship.