Ping An group frequently layout the Internet to transform the electric business of integrated financial industry

From the earliest safety net sales, and then to Ping ' an, as well as the investment in store 1th, Ping An group and the Internet more closely.

This trend has accelerated significantly in the last six months.

Ping ' an Internet financial trading platform Ping ' an Lu Jin March officially launched.

This has to do with Ma's long-term interest in the Internet and technology. The owner, who is obsessed with ipad apps and has been sending emails to many of its top executives in the early hours, is trying to bring Ping an into the comprehensive financial internet runway.

Step forward, networking will bring peace to the financial business of the first chance; Looking back, MA also worried that if peace does not fly first, the future of Internet companies to infiltrate the financial industry will be a huge impact on the original ecology.

Ma's Science and Technology hobby

To drive peace and embrace networking, may have a great connection with Ma's hobby.

He likes these consumer electronics, technology applications of the trend of products. "A peaceful insider said that this kind of openness and even some lovely behavior quickly set off a trend, in the horse's inspiration, soon many loyal to Nokia years of peace executives have put on the iphone, the ipad."

Ma for the internet industry has been deeply interested in, and quite a touch. He told the Peace management cadres, he and Ma Yun, horse are very familiar with.

Ping An insiders speculate that Ma's systematic and thoughtful observation of the Internet may have started in 2005. In the 2003-2004, peace ensured the stability of its insurance business, and since then Ma has been able to turn its energies into innovative business.

A few steps of peace is quite steady, such as the insurance of electric sales, network sales for the security of its own business electronic, networking has laid a pattern; Subsequently, Ping an Wanli through the electronic, digital, networked integral form through the ping ' an group of business, and external cooperation resources docking.

One thing I have to mention is the investment in store No. 1th.

MA in peace inside had vivid said he invested in the origin of Shop No. 1th. This story is quite some legendary color: Ma to play a golf late and have to fight with people, during the same time heard the two people talk about the electric business entrepreneurial story, also can't restrain to participate in it to tell their own views.

The two is exactly 1th shop founder Gege and Liu Majestic, several times before he learned Ma identity. When shop No. 1th was in trouble and had no money to burn, Gege asked Ma about the injection. At first MA asked for a wholly-owned takeover, bargaining after 80% of the equity.

But the acquisition in Ping An interior has encountered no small resistance. At the Ping an Investment Management committee meeting, almost everyone objected to the investment plan, thinking it would be a bottomless pit of losses.

Finally, MA to push the investment case through, after the Ping an investment in the 1th shop performance soared, then Wal-Mart Capital injection and achieve 51% equity holdings, peace in the meantime to get a handsome return.

Ma is proud of the legendary classic case of its investment.

Gege had previously told this newspaper, MA to shop 1th special attention, "he met people said 1th shop." ”

A person close to ping An's network planning has said he believes the investment has made MA more determined on the value of the Internet.

However, the network for MA, is not a simple interest, but also a strategic way out of peace in the future. Close to the relevant planning of the peace People told reporters, MA has seriously pointed out that the peace of the current bank entity shop but hundreds of, and the ICBC layout has surpassed million, in accordance with the traditional offline layout way, it is difficult to catch up, and networking provides a corner beyond the opportunity.

He believes the Internet industry will penetrate the financial sector in the future. "In Ma's view, the Internet will provide the widest space for the expansion of the integrated financial services by leveraging its cross-border, fast-spreading and digital advantages," the statement said.

The other side is Ma has been worried about the future of Internet companies into the financial industry. With the previous accumulation of user, operating experience and other advantages, will bring a huge impact on the traditional order of the financial industry. He (MA) thought early, that peace must start early. "The person said.

In fact, many internet enterprises such as Ali Group's Alipay, Ali Finance has infiltrated the financial sector. Ali Financial news that the first half of its small loan company completed loans 13 billion yuan, the total is not large, but the number of pens from 1.7 million loans, the daily average of nearly 10000 loans completed.

"The whole group is very confident about the impact of future technological changes," he said. And we very much believe that if we do not do something today, the future will certainly fall behind. Gu Min, deputy general manager of Ping An, said to the first financial daily.