Ping An IC mode landing "FENGWO life" high protection subversion high return

Safe to join, doomed to the silver guarantee period will be the market from the bustling up. August 18, Ping An life and Bank of Communications jointly held a high-profile traffic Bank insurance service Ward Wealth Exclusive "Fengwo Life" listing press conference, Bank of Communications deputy Governor Peter Dicky Yip, general manager of Ping An life insurance company assistant and general manager of the Silver Insurance division Ma Xiaohong attended,　　This message actually means that the model of safe IC conceived and experimented for many years (see our August 2010 issue of "a risk into the silver security of the" Three Kingdoms "), the first large-scale implementation platform.　　As a safe kick-off period to pay back the first shot of the fist products, "Fengwo life" doomed to be unwilling to often.　　And before peace, Xinhua, Allianz earlier step with their own strong products "enjoy life" and "Yat-sheng Excellent" Storm this piece has not yet been widely developed fertile soil.　　So, who among the three will really succeed? Longer, longer and longer without coincidence, all three chose annuity-type endowment insurance as the fulcrum for the insurance demand of the high-end financial group.　　Similarly, these high-end silver insurance products to pay a long term, a long period of protection, long return, discard the product of the quick success of the meaning of the form, but with the original insurance channel product convergence. With the previous period of payment of silver guarantee period is mostly less than 3-5 years, the longest 10 different is, peace Fengwo life, Allianz "Yat-sheng Excellent" pension insurance, and Xinhua "Enjoy Life" pension annuity insurance, the three new forms of high-end silver products, its payment period has 20 years of payment options; In terms of age of insurance,　　The above three products of the oldest insurance coverage is a lifetime of Xinhua, to 55 years old, ping Fengwo life if the 10-year payment, insurance age can also be relaxed to 55 years old.　　During the period of protection, the Fengwo of peace has even surpassed all kinds of insurance annuity products which are currently hot selling, while the latter is eighty or ninety years old, while FENGWO life is guaranteed to life.　　In fact, in the guarantee period and return form, the new type of annuity products more changes to improve the space, just can fit the needs of high-end customers old-age security.　　China-Germany Allianz said that its first half of the bank's channel more than 20% of the new payment standard premium is derived from its previous private banking customers launched the "Spirit of Honor" products, which from a side reflects the high-end market for pension pension insurance needs.　　It is on this basis that de decided to follow the savings counter products Anyufong property and private banking VIP wealth products, to the most market base in the high-end customer demand, the introduction of "Yat-sheng Excellent" annuity insurance, so that it completed the Silver channel Low, medium and high three business chain layout.　　Ping An, said, "Fengwo life" is for the traffic bank ward Wealth management customers to develop life-long return of insurance products, integration of the former number of star products, in order to achieve the high-end financial planning of exclusive insurance products. Interestingly, by comparison, we found that despite the same market intentions of the three companies, such as Ping, Allianz and Xinhua,, but in terms of product functional focus, it is the way. "Fengwo Life": High security attack after the universal risk cold, safe this time the Silver insurance attack very high-profile.　　The difference is that, in the "Fengwo life", peace does not use it to seize the universal risk of the most simple and effective means of price competition, but to find another way. As a pension-type annuity product, its function is simple, the life of a regular or irregular annuity payment, etc., Death to die for compensation.　　And if the purchase of an annuity pension products, the death of the death paid before the death of the return of the annuity is the total income of the consideration index.　　And in the above three products, ping Fengwo lifetime guarantee of compensation is the most simple and clear-if death, obtain paid premiums paid, at 18 years of age, 59 years of death, you can get double premium compensation. For the "Fengwo life" with the other two products, Ping An related personage said, in the product essentially, "Fengwo life" and the latter has a fundamental difference, "as the IC model sales products, ' Fengwo life ' is characterized by high security, not like traditional silver products, even if it is placed in high-end financial center sales, or emphasis on high return, emphasis on income, not out of the concept of saving substitution. "Suppose Mr. Zhang, 30 years old, buy ping Fengwo life main risk, annual payment of 49660 yuan, payment 10, the basic amount of 100000 yuan."　　Due to different age stages of the annuity and the death of the difference, it is divided into three stages to demonstrate the death and survival of the benefits available to the client (the following calculations are not paid dividends). At the age of 30 to 40, the cash value of the insured to death is one times the sum of the premiums paid and the annuity that has been received, during this period, the closer to 39 years of death, the higher the cash value, the 40-year-old-59 years of age, the period has no need to pay premiums, without calculating dividends, If Mr. Zhang dies during this period, the total cash value is one times the annual premium of +5000 years ' payment of the premiums paid; after 60 years of age, if the loss of Mr. Zhang is equal to the paid care annuity, it is noteworthy that after the age of 60, the care annuity has been raised by one times, but the death pay has declined,　　Equivalent to the payment of the premium mutually offset.　　Overall, if the insured dies, the cash value is higher, and at the age of 45-59, the cash value is the most, and the least after the age of 60.　　Similarly, Mr. Li, 30 years old, the purchase of An Yanyi, the annual premium of 66025 yuan, the basic insurance amount of 100,000 yuan, the payment period of 10 years (all excluding dividends). Compared to know, if the protection, overall, Mr. Zhang insured Ping Fengwo life, after the death of 35 years and 55 years of age, the death payment and the annuity already received are much higher than the premiums already paid, especially at the age of 55 years of death, paying about 500,000 yuan, but due to twice times of death and a long period of annuity,　　The premium paid is about more than 600,000 yuan. instead, the same main high-end customers "Yat-sheng Excellent" in addition to the 70-year-old (after 60 years of age) to ensure the benefits of death and Buffonvaux life is slightly higher, the rest of the stage is not as safe Fengwo life.　　Especially in the middle age, the gap between the two is still very large, for example, the same 55-year-old death, An Yanyi Sheng benefits can be obtained by customers, only paid premiums and already received annuity, the latter is equivalent to half of the paid premiums.　　And after the 60-year-old death probability is high, "Fengwo life" and "Yat-sheng Excellent" loss of payment are greatly reduced, but because the latter a higher proportion of the annuity to receive, so that both in the 70-year-old after the loss of benefits significantly narrowed. In this respect, these people said, "Fengwo life" is the reason to receive less annuity, it is because the product design at the beginning of the focus on the protection above, emphasizing the insurance "tax avoidance (estate tax), debt avoidance and security" function, "It's death protection and can be added to the ailing guarantee compensation level, may be the highest in the interbank products." "Besides the close sales channels, other premium products and ' Fengwo life ' are simply not comparable," he said.　　"Yat-sheng Excellent": Endowment value however, no one product can achieve a full range of benefits maximization, similarly, the emphasis on high security "FENGWO life" is not suitable as a pension.　　Peace in the death of the annuity and pay compared to the premiums paid for a lot more, but if not died, in the case of no dividend, until the 88-year-old ping Fengwo lifetime guarantee that the annuity can receive even slightly lower than the premiums paid, to the 100-year-old annuity than the premium of more than 60,000 yuan.　　On the contrary, in the death pay far less than the "Fengwo life" of "Yi Sheng Excellent", there is a larger proportion of the annuity to receive the way. In particular, the assumption that the purchase of An Yanyi-sheng Mr. Zhang 88-Year-old has not died, 88-year-old annuity is 1080000 yuan, compared to the cost of 660250 yuan, more than more than 400,000 yuan.　　The 30-Year-old male 10-year payment for the two products is guaranteed to receive a partial return IRR, about 1%. But if you want to retire halfway, in accordance with the de to provide a rate table, its guarantee to receive the cash value is not to pay the premium, if the calculation of dividends, according to the lower dividend level of the demonstration of about 52, 53 years old when the cash value began to exceed the premiums paid, but to the 70-year-old back-insured,　　Its cash value is still less than the premium paid.　　"Enjoy life": Low premium cost Xinhua in the Silver channel of the force has always been not to lose peers, in a risk channel Xinhua introduced high-end products in the exclusive life after the sale of good, and enjoy life is its silver channel in the success of another successful test water.　　Unlike the high security route, "enjoying life" still pays more attention to annuity payments. The same 30-year-old women, 10-year payment of "Enjoy life" and "Fengwo life" for comparison, the same basic coverage, Xinhua to deal with the premium is relatively low, as shown in Figure 1, 30-year-old female 10 years, 10,000 yuan of the basicThe insured amount should be about half as low as the "Fengwo life".　　Miss Li, 30 years old, the payment period of 10 years, the annual premium of 20600, the basic amount of 100,000 yuan (the following demo does not pay dividends).　　However, "Enjoy life" in addition to death at the age of 70 can get additional death payments, the remaining 35 years old and 55 years old, their death compensation is equal to pay the premium-compared to "Fengwo life", the amount of compensation is greatly reduced. Although the life of Xinhua enjoy a premium exemption function, that is, the insured person at 18 years of age-60 years of accidental death or accidental total residual, can be exempted from the renewal of premiums, but can continue to enjoy the relevant benefits, that is, can continue to receive annuities, birthday money, as well as pensions.　　In the above case, if Miss Lee died at the age of 55, also can receive the annuity, pension and so on a total of 170900 yuan, but still under the same circumstances "Fengwo life" more than 500,000 level.　　In particular, given the "glory of life" of the premium is significantly lower than "Fengwo life", in exchange for the same premiums, the amount of insurance will increase twice times the case, the assumption that the customer Miss Li at the age of 55 died, the cash value is still lower than the peace Fengwo life.　　And, in these stages, in addition to the cumulative dividend insurance price, almost no compensation, as for the annuity will need to be in the future annual, so even if the pension is relatively weak. Similarly, if Miss Li to 88 years of age did not die, then the pension, pension, birthday gold has a total of 393080 yuan, deduct the premium paid, cash value of 190,000 yuan, to ensure that the income part of 2%, and "Fengwo life" to ensure that the income part of the IRR is 1%.